Diffuser
FailShoppers spend an estimated $3K a year here, so Diffuser is a Fail.
- Flapen Score
- 40 / 100Top 35% of 198 Health, Household and Personal Care niches · +3 vs the category median of 3740
- Market size
- $3K/yr14K searches / yr
- 90-day growth
- -16.9%search demand this quarter
- Competition
- 76%top-5 click share · 8 brands · 20 sellers
Flapen Score
Diffuser against its category
The dotted line is the Health, Household and Personal Care average. Past it, Diffuser is stronger. Inside it, weaker.
Market
The Diffuser market on Amazon at a glance
Shoppers on Amazon Singapore searched for Diffuser 14K times last year and spent an estimated $3K. The top 5 brands take 76% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.
- Searches, last 12 months
- 14K
- Growth, 90 days vs prior 90
- -16.9%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $3Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- diffuser10K searches a year
02 · Price
A sale here is worth $29.74.
Listings sell for $29.74 on average, from $8.75 to $74.99. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $29.74 that is $0 to $3K a year per listing.
- Average price
- $29.74inside the $15 to $100 sweet spot
- Price range
- $8.75–$74.99
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.4%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #17 within Health, Household and Personal Care. It carries 15,925 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 75%
- Out of stock, average day
- 16.0%
- Average rank
- #17in Health, Household and Personal Care
- Average rating
- 4.16 starsAmazon Singapore average 4.47 stars
- Average reviews
- 15,925per listing
- Listings tracked
- 8
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Diffuser products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Colorful Portable Mini Humidifier Essential Oil Diffuser Aroma Essential Oil USB Cool Mist Humidifier 2 Adjustable Mist Modes Super Quiet for Car Office Bedroom (WHITE)
- Price
- $12.41
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 10mo ago

Muji Aroma Stone White 2868284
- Price
- $11.93
- Rating
- 3.9/5
- Reviews
- 1,557
- Age
- 6y ago

InnoGear Upgraded Version Aromatherapy Essential Oil Diffuser Ultrasonic Diffusers Cool Mist Humidifier with 7 Colors LED Lights and Waterless Auto Shut-off for Home Office Bedroom Room
- Price
- $26.29
- Rating
- 4.4/5
- Reviews
- 110,976
- Age
- 11y ago

COCODOR Flower Reed Diffuser set / 6.7oz / White Jasmine/Scent Diffuser with Sticks Home Fragrance Reed Diffuser for Bathroom Shelf Decor Holiday Gifts
- Price
- $18.09
- Rating
- 4.2/5
- Reviews
- 9,285
- Age
- 7y ago

ZmarKraft Essential Oil Diffuser with Fabric Cover and Night Lamp
- Price
- $74.99
- Rating
- 4.4/5
- Reviews
- 694
- Age
- 1y ago
Trending
estimated 90-day click momentum
COCODOR Flower Reed Diffuser set / 6.7oz / White Jasmine/Scent Diffuser with Sticks Home Fragrance Reed Diffuser for Bathroom Shelf Decor Holiday Gifts
- Price
- $18.09
- Rating
- 4.2/5
- Reviews
- 9,285
- Age
- 7y ago

Colorful Portable Mini Humidifier Essential Oil Diffuser Aroma Essential Oil USB Cool Mist Humidifier 2 Adjustable Mist Modes Super Quiet for Car Office Bedroom (WHITE)
- Price
- $12.41
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 10mo ago

Aroma Stone Diffuser with Wooden Coaster 1 x Aroma Stone Diffuser Enjoy Your Favorite Oil White
- Price
- $8.75
- Rating
- 3.8/5
- Reviews
- 283
- Age
- 4y ago

ZmarKraft Essential Oil Diffuser with Fabric Cover and Night Lamp
- Price
- $74.99
- Rating
- 4.4/5
- Reviews
- 694
- Age
- 1y ago

LEVOIT Humidifiers for Bedroom Large Room (3L Water Tank) Cool Mist for Home Whole House Quiet for Baby Kids Nursery Top-fill Ajustable 360 Rotation Nozzle Auto Shutoff BPA-Free
- Price
- $54.06
- Rating
- 4.4/5
- Reviews
- 4,496
- Age
- 2y ago
Newest
by launch date
Colorful Portable Mini Humidifier Essential Oil Diffuser Aroma Essential Oil USB Cool Mist Humidifier 2 Adjustable Mist Modes Super Quiet for Car Office Bedroom (WHITE)
- Price
- $12.41
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 10mo ago

ZmarKraft Essential Oil Diffuser with Fabric Cover and Night Lamp
- Price
- $74.99
- Rating
- 4.4/5
- Reviews
- 694
- Age
- 1y ago

SOICARE Oil Diffuser 100ML Mini Aromatherapy with USB Cable & Adapter 7 Colors Lights Mode Waterless Auto Off for Car Home Office Room (USB Power)
- Price
- $31.38
- Rating
- 3.7/5
- Reviews
- 104
- Age
- 1y ago

LEVOIT Humidifiers for Bedroom Large Room (3L Water Tank) Cool Mist for Home Whole House Quiet for Baby Kids Nursery Top-fill Ajustable 360 Rotation Nozzle Auto Shutoff BPA-Free
- Price
- $54.06
- Rating
- 4.4/5
- Reviews
- 4,496
- Age
- 2y ago

Aroma Stone Diffuser with Wooden Coaster 1 x Aroma Stone Diffuser Enjoy Your Favorite Oil White
- Price
- $8.75
- Rating
- 3.8/5
- Reviews
- 283
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
20
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
14%
- ZGHQHCDRH21%
- MUJI17%
- InnoGear15%
- Cocod'or12%
- ZMARKRAFT11%
- グローバル プロダクト プランニング10%
- Open — no brand owns it (2 brands, 14%)
Demand
Diffuser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×
Reviews and returns
What reviews say buyers love and hate about Diffuser
We read the reviews and the return reasons for every product selling here.
“Helpful products, good price-performance”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
5 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Diffuser questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









