Dettol Spray
FailShoppers spend an estimated $659 a year here, so Dettol Spray is a Fail.
- Flapen Score
- 27 / 100Ranks 177 of 198 Health, Household and Personal Care niches · −10 vs the category median of 3727
- Market size
- $659/yr4K searches / yr
- 90-day growth
- -5.5%search demand this quarter
- Competition
- 82%top-5 click share · 1 brands · 4 sellers
Flapen Score
Dettol Spray against its category
The dotted line is the Health, Household and Personal Care average. Past it, Dettol Spray is stronger. Inside it, weaker.
Market
The Dettol Spray market on Amazon at a glance
Shoppers on Amazon Singapore searched for Dettol Spray 4K times last year and spent an estimated $659. One brand takes every click. Flapen scores it 27 out of 100, a Fail.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $659 a year.
- Searches, last 12 months
- 4K
- Growth, 90 days vs prior 90
- -5.5%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $659a year
- Top search term
- disinfectant spray2K searches a year
02 · Price
A sale here is worth $7.15.
Listings sell for $7.15 on average, from $4.99 to $8.42. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $7.15 that is $0 to $715 a year per listing.
- Average price
- $7.15under the $15 to $100 sweet spot
- Price range
- $4.99–$8.42
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$715
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.0% of listings are out of stock. The average listing ranks #22 within Health, Household and Personal Care. It carries 76 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 22.0%
- Average rank
- #22in Health, Household and Personal Care
- Average rating
- 4.62 starsAmazon Singapore average 4.47 stars
- Average reviews
- 76per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 86 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 86 months
Products
Top Dettol Spray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
1 falling
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Brand 1100%
Demand
Dettol Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 3.6× · 11 of 12 months tracked
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dettol Spray questions
Answered from the same tracked data.









