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Dettol Spray

Fail

Shoppers spend an estimated $659 a year here, so Dettol Spray is a Fail.

Flapen Score
27
27 / 100
Ranks 177 of 198 Health, Household and Personal Care niches · −10 vs the category median of 37
Market size
$659/yr4K searches / yr
90-day growth
-5.5%search demand this quarter
Competition
82%top-5 click share · 1 brands · 4 sellers

Flapen Score

Dettol Spray against its category

The dotted line is the Health, Household and Personal Care average. Past it, Dettol Spray is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dettol Spray market on Amazon at a glance

Shoppers on Amazon Singapore searched for Dettol Spray 4K times last year and spent an estimated $659. One brand takes every click. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $659 a year.

Searches, last 12 months
4K
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
2.3%
Market size, estimated
$659a year
Top search term
disinfectant spray2K searches a year

02 · Price

A sale here is worth $7.15.

Listings sell for $7.15 on average, from $4.99 to $8.42. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $7.15 that is $0 to $715 a year per listing.

Average price
$7.15under the $15 to $100 sweet spot
Price range
$4.99–$8.42
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$715
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.0% of listings are out of stock. The average listing ranks #22 within Health, Household and Personal Care. It carries 76 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
22.0%
Average rank
#22in Health, Household and Personal Care
Average rating
4.62 starsAmazon Singapore average 4.47 stars
Average reviews
76per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
86 months

Products

Top Dettol Spray products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

$0$66$132$198$2641101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

1 falling

Sellers

4

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

0%

  • Dettol100%

Demand

Dettol Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12575Spike '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: May · busiest ÷ quietest = 3.6× · 11 of 12 months tracked

FAQ

Common Dettol Spray questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data