How competitive is the Dettol Spray niche on Amazon Singapore?

1 brands and 4 sellers compete in Dettol Spray on Amazon Singapore. The top 5 Dettol Spray products take 82% of clicks and its top 5 brands hold 100% of demand.

Dettol Spray

a small market ($659/yr) — Dettol Spray doesn't clear our bar today.

Signals Out of Stock

Flapen Score

Skip it

Ranks 177 of 198 Health, Household and Personal Care niches · −10 vs the category median of 37

This niche Category average · 198 niches

Is Dettol Spray profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Dettol Spray is a $659/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 27/100.

Dettol Spray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.5% over the last 90 days and 2.3% of searches end in a purchase.

$659

revenue / yr

Units sold / yr2K

Search volume / yr-5.5%4K

Conversion rate2.3%

Avg price$7.15

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers1 · 4

Top-5 product click share82%

Open market0%

Avg brand age86 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 7 products

Top Dettol Spray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Dettol Multi-Surface Cleaner Trigger Spray Cleans & Removes Dirt Kills 99.9% of Bacteria & Viruses 500Ml

Price: $5.30
Rating: 4.6/5
Reviews: 74
Age: 11y ago

Dettol Disinfectant Spray 450ml (Crisp Breeze)

Price: $7.94
Rating: 4.6/5
Reviews: 410
Age: 9y ago

Dettol Disinfectant Spray 450ml (Morning Dew)

Price: $7.71
Rating: 4.4/5
Reviews: 36
Age: 9y ago

Dettol Disinfectant Spray 450ml (Lemon Breeze)

Price: $7.66
Rating: 4.1/5
Reviews: 6
Age: 4y ago

Dettol Disinfectant Spray 450ml (Lavender)

Price: $8.05
Rating: 5.0/5
Reviews: 3
Age: 4y ago

Newest

by launch date

Dettol Antibacterial Multi-Surface Cleaner Trigger Spray Suitable For Use On Food Areas 24hr Antibacterial Protection Kills 99.9% of Bacteria & Viruses 500Ml

Price: $4.99
Rating: 5.0/5
Reviews: 6
Age: 3y ago

Dettol Multi-Surface Baby Blossom Disinfectant Spray 450ML

Price: $8.42
Rating: 0.0/5
Reviews: 0
Age: 4y ago

Dettol Disinfectant Spray 450ml (Lavender)

Price: $8.05
Rating: 5.0/5
Reviews: 3
Age: 4y ago

Dettol Disinfectant Spray 450ml (Lemon Breeze)

Price: $7.66
Rating: 4.1/5
Reviews: 6
Age: 4y ago

Dettol Disinfectant Spray 450ml (Crisp Breeze)

Price: $7.94
Rating: 4.6/5
Reviews: 410
Age: 9y ago

Competition: brands, sellers & click share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Dettol100%

Dettol Spray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume4KCVR2.3%Products7Brands1Top 5 Brands100%OOS Rate22.0%Rating4.6★Reviews76Avg BSR#22

Common Dettol Spray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dettol Spray 27/100 on Amazon Singapore — Skip it. The niche generates $659/yr across 7 tracked products. Search demand moved -5.5% over the last 90 days.

Dettol Spray sells for $7.15 on average on Amazon Singapore, outside our $15–$100 sweet spot. Listings span $4.99–$8.42. The average incumbent carries 76 reviews — the moat a new listing must climb.