Dawn
brand-locked demand (top 5 brands take 100% of clicks) — Dawn doesn't clear our bar today.
Flapen Score
Ranks 147 of 198 Health, Household and Personal Care niches · −6 vs the category median of 37
Is Dawn profitable on Amazon?
According to Flapen's Amazon Singapore niche tracking, Dawn is a $5K/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Oct. Verdict: Skip it — 31/100.
Dawn: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +3.5% over the last 90 days and 2.9% of searches end in a purchase.
$5K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 6 products
Top Dawn products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Dawn Ultra EZ-Squeeze Dish Soap Liquid Dishwashing Liquid Grease Removal Upside Down Bottle Original 6x22 Fl Oz Bundle
- Price
- $64.47
- Rating
- 4.9/5
- Reviews
- 1,567
- Age
- 1y ago
Dawn Powerwash Gain Original Dish Spray Dish Soap Starter Kit 16 Fl Oz
- Price
- $13.40
- Rating
- 4.8/5
- Reviews
- 2,254
- Age
- 2y ago
Dawn Ultra Platinum Foam Dishwashing Fresh Rapids Scent 10.1 Fl oz (Packaging May Vary)
- Price
- $14.34
- Rating
- 4.7/5
- Reviews
- 6,333
- Age
- 5y ago
Dawn Powerwash Spray Starter Kit Platinum Dish Soap Fresh Scent 1 Starter Kit + 1 Dawn Powerwash Refill 16 Fl Oz (Pack of 2)
- Price
- $36.25
- Rating
- 4.7/5
- Reviews
- 43,582
- Age
- 6y ago
Dawn Dish Soap Direct Foam Dishwashing Foam Refill Fresh Rapids Scent 30.9 Fluid Oz (pack of 6)
- Price
- $65.62
- Rating
- 4.8/5
- Reviews
- 881
- Age
- 13y ago
Trending
90-day click momentumDawn Powerwash Spray Starter Kit Platinum Dish Soap Fresh Scent 1 Starter Kit + 1 Dawn Powerwash Refill 16 Fl Oz (Pack of 2)
- Price
- $36.25
- Rating
- 4.7/5
- Reviews
- 43,582
- Age
- 6y ago
Dawn Ultra EZ-Squeeze Dish Soap Liquid Dishwashing Liquid Grease Removal Upside Down Bottle Original 6x22 Fl Oz Bundle
- Price
- $64.47
- Rating
- 4.9/5
- Reviews
- 1,567
- Age
- 1y ago
Dawn Dish Soap Direct Foam Dishwashing Foam Refill Fresh Rapids Scent 30.9 Fluid Oz (pack of 6)
- Price
- $65.62
- Rating
- 4.8/5
- Reviews
- 881
- Age
- 13y ago
Dawn Ultra Platinum Foam Dishwashing Fresh Rapids Scent 10.1 Fl oz (Packaging May Vary)
- Price
- $14.34
- Rating
- 4.7/5
- Reviews
- 6,333
- Age
- 5y ago
Dawn Powerwash Gain Original Dish Spray Dish Soap Starter Kit 16 Fl Oz
- Price
- $13.40
- Rating
- 4.8/5
- Reviews
- 2,254
- Age
- 2y ago
Newest
by launch dateDawn Ultra EZ-Squeeze Dish Soap Liquid Dishwashing Liquid Grease Removal Upside Down Bottle Original 6x22 Fl Oz Bundle
- Price
- $64.47
- Rating
- 4.9/5
- Reviews
- 1,567
- Age
- 1y ago
Dawn Powerwash Gain Original Dish Spray Dish Soap Starter Kit 16 Fl Oz
- Price
- $13.40
- Rating
- 4.8/5
- Reviews
- 2,254
- Age
- 2y ago
Dawn Ultra Platinum Foam Dishwashing Fresh Rapids Scent 10.1 Fl oz (Packaging May Vary)
- Price
- $14.34
- Rating
- 4.7/5
- Reviews
- 6,333
- Age
- 5y ago
Dawn Powerwash Spray Starter Kit Platinum Dish Soap Fresh Scent 1 Starter Kit + 1 Dawn Powerwash Refill 16 Fl Oz (Pack of 2)
- Price
- $36.25
- Rating
- 4.7/5
- Reviews
- 43,582
- Age
- 6y ago
Marigold Dawn Sweetened Beverage Creamer 1kg
- Price
- $2.72
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 7y ago
Competition: brands, sellers & click share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
Brands
2 falling
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Dawn96%
- Marigold4%
- Open — no brand owns it (0%)
Dawn demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Oct · busiest ÷ quietest = 1.9×
Top Dawn search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dawn2K/yr
- dawn dish soap2K/yr
- dawn powerwash1K/yr
- dawn dishwashing liquid522/yr
What reviews say buyers love and hate about Dawn
What buyers mention most, as a share of all reviews.
What buyers complain about
100% of reviews“smells awful”
Common Dawn questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
