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Dawn

Fail

The top 5 brands take 100% of clicks, so Dawn is a Fail.

Flapen Score
31
31 / 100
Ranks 147 of 198 Health, Household and Personal Care niches · −6 vs the category median of 37
Market size
$5K/yr6K searches / yr
90-day growth
+3.5%search demand this quarter
Competition
96%top-5 click share · 2 brands · 9 sellers

Flapen Score

Dawn against its category

The dotted line is the Health, Household and Personal Care average. Past it, Dawn is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dawn market on Amazon at a glance

Shoppers on Amazon Singapore searched for Dawn 6K times last year and spent an estimated $5K. All 2 brands take every click. Demand peaks in Jul–Oct. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months
6K
Growth, 90 days vs prior 90
+3.5%
Conversion, latest week
2.9%
Market size, estimated
$5Ka year
Peak month
October1.9× the quietest month
Top search term
dawn2K searches a year

02 · Price

A sale here is worth $32.80.

Listings sell for $32.80 on average, from $2.72 to $65.62. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $32.80 that is $0 to $3K a year per listing.

Average price
$32.80inside the $15 to $100 sweet spot
Price range
$2.72–$65.62
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 38.5% of listings are out of stock. The average listing ranks #54 within Health, Household and Personal Care. It carries 9,106 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
83%
Out of stock, average day
38.5%
Average rank
#54in Health, Household and Personal Care
Average rating
4.68 starsAmazon Singapore average 4.47 stars
Average reviews
9,106per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 95 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
95 months

Products

Top Dawn products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 96% of clicks. A locked shelf that new listings rarely crack.

$0$818$2K$2K$3K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

9

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

96%

Top 20: 100%

Open market

0%

  • Dawn96%
  • Marigold4%
  • Open — no brand owns it (0%)

Demand

Dawn search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct · busiest ÷ quietest = 1.9×

Search terms

Top Dawn search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dawn2K/yr
  • dawn dish soap2K/yr
  • dawn powerwash1K/yr
  • dawn dishwashing liquid522/yr

Reviews and returns

What reviews say buyers love and hate about Dawn

We read the reviews and the return reasons for every product selling here.

100%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“smells awful”
A buyer, on “Smell”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

FAQ

Common Dawn questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data