Dawn
FailThe top 5 brands take 100% of clicks, so Dawn is a Fail.
- Flapen Score
- 31 / 100Ranks 147 of 198 Health, Household and Personal Care niches · −6 vs the category median of 3731
- Market size
- $5K/yr6K searches / yr
- 90-day growth
- +3.5%search demand this quarter
- Competition
- 96%top-5 click share · 2 brands · 9 sellers
Flapen Score
Dawn against its category
The dotted line is the Health, Household and Personal Care average. Past it, Dawn is stronger. Inside it, weaker.
Market
The Dawn market on Amazon at a glance
Shoppers on Amazon Singapore searched for Dawn 6K times last year and spent an estimated $5K. All 2 brands take every click. Demand peaks in Jul–Oct. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.
- Searches, last 12 months
- 6K
- Growth, 90 days vs prior 90
- +3.5%
- Conversion, latest week
- 2.9%
- Market size, estimated
- $5Ka year
- Peak month
- October1.9× the quietest month
- Top search term
- dawn2K searches a year
02 · Price
A sale here is worth $32.80.
Listings sell for $32.80 on average, from $2.72 to $65.62. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $32.80 that is $0 to $3K a year per listing.
- Average price
- $32.80inside the $15 to $100 sweet spot
- Price range
- $2.72–$65.62
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 38.5% of listings are out of stock. The average listing ranks #54 within Health, Household and Personal Care. It carries 9,106 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 83%
- Out of stock, average day
- 38.5%
- Average rank
- #54in Health, Household and Personal Care
- Average rating
- 4.68 starsAmazon Singapore average 4.47 stars
- Average reviews
- 9,106per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 95 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 95 months
Products
Top Dawn products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dawn Ultra EZ-Squeeze Dish Soap Liquid Dishwashing Liquid Grease Removal Upside Down Bottle Original 6x22 Fl Oz Bundle
- Price
- $64.47
- Rating
- 4.9/5
- Reviews
- 1,567
- Age
- 1y ago

Dawn Powerwash Gain Original Dish Spray Dish Soap Starter Kit 16 Fl Oz
- Price
- $13.40
- Rating
- 4.8/5
- Reviews
- 2,254
- Age
- 2y ago

Dawn Ultra Platinum Foam Dishwashing Fresh Rapids Scent 10.1 Fl oz (Packaging May Vary)
- Price
- $14.34
- Rating
- 4.7/5
- Reviews
- 6,333
- Age
- 5y ago

Dawn Powerwash Spray Starter Kit Platinum Dish Soap Fresh Scent 1 Starter Kit + 1 Dawn Powerwash Refill 16 Fl Oz (Pack of 2)
- Price
- $36.25
- Rating
- 4.7/5
- Reviews
- 43,582
- Age
- 6y ago

Dawn Dish Soap Direct Foam Dishwashing Foam Refill Fresh Rapids Scent 30.9 Fluid Oz (pack of 6)
- Price
- $65.62
- Rating
- 4.8/5
- Reviews
- 881
- Age
- 13y ago
Trending
estimated 90-day click momentum
Dawn Powerwash Spray Starter Kit Platinum Dish Soap Fresh Scent 1 Starter Kit + 1 Dawn Powerwash Refill 16 Fl Oz (Pack of 2)
- Price
- $36.25
- Rating
- 4.7/5
- Reviews
- 43,582
- Age
- 6y ago

Dawn Ultra EZ-Squeeze Dish Soap Liquid Dishwashing Liquid Grease Removal Upside Down Bottle Original 6x22 Fl Oz Bundle
- Price
- $64.47
- Rating
- 4.9/5
- Reviews
- 1,567
- Age
- 1y ago

Dawn Dish Soap Direct Foam Dishwashing Foam Refill Fresh Rapids Scent 30.9 Fluid Oz (pack of 6)
- Price
- $65.62
- Rating
- 4.8/5
- Reviews
- 881
- Age
- 13y ago

Dawn Ultra Platinum Foam Dishwashing Fresh Rapids Scent 10.1 Fl oz (Packaging May Vary)
- Price
- $14.34
- Rating
- 4.7/5
- Reviews
- 6,333
- Age
- 5y ago

Dawn Powerwash Gain Original Dish Spray Dish Soap Starter Kit 16 Fl Oz
- Price
- $13.40
- Rating
- 4.8/5
- Reviews
- 2,254
- Age
- 2y ago
Newest
by launch date
Dawn Ultra EZ-Squeeze Dish Soap Liquid Dishwashing Liquid Grease Removal Upside Down Bottle Original 6x22 Fl Oz Bundle
- Price
- $64.47
- Rating
- 4.9/5
- Reviews
- 1,567
- Age
- 1y ago

Dawn Powerwash Gain Original Dish Spray Dish Soap Starter Kit 16 Fl Oz
- Price
- $13.40
- Rating
- 4.8/5
- Reviews
- 2,254
- Age
- 2y ago

Dawn Ultra Platinum Foam Dishwashing Fresh Rapids Scent 10.1 Fl oz (Packaging May Vary)
- Price
- $14.34
- Rating
- 4.7/5
- Reviews
- 6,333
- Age
- 5y ago

Dawn Powerwash Spray Starter Kit Platinum Dish Soap Fresh Scent 1 Starter Kit + 1 Dawn Powerwash Refill 16 Fl Oz (Pack of 2)
- Price
- $36.25
- Rating
- 4.7/5
- Reviews
- 43,582
- Age
- 6y ago

Marigold Dawn Sweetened Beverage Creamer 1kg
- Price
- $2.72
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 96% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
9
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
96%
Top 20: 100%
Open market
0%
- Dawn96%
- Marigold4%
- Open — no brand owns it (0%)
Demand
Dawn search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Oct · busiest ÷ quietest = 1.9×
Search terms
Top Dawn search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dawn2K/yr
- dawn dish soap2K/yr
- dawn powerwash1K/yr
- dawn dishwashing liquid522/yr
Reviews and returns
What reviews say buyers love and hate about Dawn
We read the reviews and the return reasons for every product selling here.
“smells awful”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dawn questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









