Is dawn profitable to sell on Amazon Singapore?

The niche generates $5K/yr across 6 tracked products. 90-day search growth is +3.5%. Flapen's verdict: Skip it (31/100).

How competitive is the dawn niche?

2 brands and 9 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in dawn?

Top complaints mined from reviews: Smell. The return rate is 0.0%.

When does demand for dawn peak?

Demand peaks in Jul–Oct; the busiest month runs 1.9× the quietest.

What does it cost to enter the dawn niche?

Listings span $2.72–$65.62; the average listing price is $32.80 (sweet spot $15–$100). The average incumbent carries 9,106 reviews — the moat a new listing must climb.

dawn

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$32.80

avg listing price — sweet spot $15–$100

Price range

Great$2.72–$65.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Growth

Okay+3.5%

90-day search growth — must beat 0% to launch

Review moat

Bad9,106

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad96%

top-5 click share — a locked-up shelf

Market size

Bad$5K

$5K/yr · 6K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Singapore niche tracking, dawn is a $5K/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Oct. Verdict: Skip it — 31/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

dawn market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $16K–$25K; units × avg price
Conversion rate: 2.9%
Avg BSR: #54
Page quality: 0%
Prime: 83%
Sponsored: 0%
Out of stock: 38.5%
Avg brand age: 95 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

Dawn96%
Marigold4%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.5% search growth over the last 90 days.

Peak months: Jul, Oct · busiest ÷ quietest = 1.9×

Open Trend

Top dawn search terms

dawn2K/yr +17.2%4.6% conv.
dawn dish soap2K/yr +1.4%1.9% conv.
dawn powerwash1K/yr -14.7%3.8% conv.
dawn dishwashing liquid522/yr +15.4%1.5% conv.

All search terms

Top dawn products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dawn Ultra EZ-Squeeze Dish Soap Liquid Dishwashing Liquid Grease Removal Upside Down Bottle Original 6x22 Fl Oz Bundle

Dawn$64.474.9★1,567 rev

Dawn Powerwash Gain Original Dish Spray Dish Soap Starter Kit 16 Fl Oz

Dawn$13.404.8★2,254 rev

Dawn Ultra Platinum Foam Dishwashing Fresh Rapids Scent 10.1 Fl oz (Packaging May Vary)

Dawn$14.344.7★6,333 rev

Dawn Powerwash Spray Starter Kit Platinum Dish Soap Fresh Scent 1 Starter Kit + 1 Dawn Powerwash Refill 16 Fl Oz (Pack of 2)

Dawn$36.254.7★43,582 rev

Dawn Dish Soap Direct Foam Dishwashing Foam Refill Fresh Rapids Scent 30.9 Fluid Oz (pack of 6)

Dawn$65.624.8★881 rev

Newest

by launch date

Dawn Ultra EZ-Squeeze Dish Soap Liquid Dishwashing Liquid Grease Removal Upside Down Bottle Original 6x22 Fl Oz Bundle

Dawn$64.471,567 rev

1y ago

Dawn Powerwash Gain Original Dish Spray Dish Soap Starter Kit 16 Fl Oz

Dawn$13.402,254 rev

2y ago

Dawn Ultra Platinum Foam Dishwashing Fresh Rapids Scent 10.1 Fl oz (Packaging May Vary)

Dawn$14.346,333 rev

5y ago

Dawn Powerwash Spray Starter Kit Platinum Dish Soap Fresh Scent 1 Starter Kit + 1 Dawn Powerwash Refill 16 Fl Oz (Pack of 2)

Dawn$36.2543,582 rev

6y ago

Marigold Dawn Sweetened Beverage Creamer 1kg

Marigold$2.7219 rev

7y ago

What buyers say about dawn

What buyers praise and complain about, mined from review topics.

What buyers complain about

Smell100%

“smells awful”

Common questions

Is dawn profitable to sell on Amazon Singapore?: The niche generates $5K/yr across 6 tracked products. 90-day search growth is +3.5%. Flapen's verdict: Skip it (31/100).
How competitive is the dawn niche?: 2 brands and 9 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in dawn?: Top complaints mined from reviews: Smell. The return rate is 0.0%.
When does demand for dawn peak?: Demand peaks in Jul–Oct; the busiest month runs 1.9× the quietest.
What does it cost to enter the dawn niche?: Listings span $2.72–$65.62; the average listing price is $32.80 (sweet spot $15–$100). The average incumbent carries 9,106 reviews — the moat a new listing must climb.