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Curcumin

Fail

Shoppers spend an estimated $14K a year here, so Curcumin is a Fail.

Flapen Score
42
42 / 100
Top 24% of 198 Health, Household and Personal Care niches · +5 vs the category median of 37
Market size
$14K/yr5K searches / yr
90-day growth
+4.3%search demand this quarter
Competition
76%top-5 click share · 9 brands · 11 sellers

Flapen Score

Curcumin against its category

The dotted line is the Health, Household and Personal Care average. Past it, Curcumin is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Curcumin market on Amazon at a glance

Shoppers on Amazon Singapore searched for Curcumin 5K times last year and spent an estimated $14K. The top 5 brands take 86% of clicks. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 10.1% of those searches ended in a purchase.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
+4.3%
Conversion, latest week
10.1%
Market size, estimated
$14Ka year
Peak month
November1.6× the quietest month
Top search term
turmeric curcumin2K searches a year

02 · Price

A sale here is worth $27.54.

Listings sell for $27.54 on average, from $11.03 to $39.74. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $27.54 that is $0 to $3K a year per listing.

Average price
$27.54inside the $15 to $100 sweet spot
Price range
$11.03–$39.74
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

36% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #192 within Health, Household and Personal Care. It carries 17,833 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
82%
Out of stock, average day
1.8%
Average rank
#192in Health, Household and Personal Care
Average rating
4.64 starsAmazon Singapore average 4.47 stars
Average reviews
17,833per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 102 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
102 months

Products

Top Curcumin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

11

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

10%

  • Brand 148%
  • Brand 213%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (3 brands, 10%)

Demand

Curcumin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250150Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Curcumin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • turmeric curcumin2K/yr
  • curcumin2K/yr
  • turmeric supplement1K/yr

Reviews and returns

What reviews say buyers love and hate about Curcumin

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Correct Contents”
<0.1%of orders come back, a rate Amazon rounds to zero
“items was correct”
A buyer, on “Correct Contents”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

FAQ

Common Curcumin questions

Answered from the same tracked data.