Skip to content

Curcumin

a small market ($14K/yr) — Curcumin doesn't clear our bar today.

Flapen Score

42
Skip it

Top 24% of 198 Health, Household and Personal Care niches · +5 vs the category median of 37

Market size 3Growth 30Conversion 87Competition 20Returns 100Price range 84Avg price 95Brand share 32Review moat 17Quality gap 23
This niche Category average · 198 niches

Is Curcumin profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Curcumin is a $14K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov. Verdict: Skip it — 42/100.

Curcumin: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +4.3% over the last 90 days and 10.1% of searches end in a purchase.

$14K

revenue / yr

Units sold / yr750
Search volume / yr+4.3%5K
Conversion rate10.1%
Avg price$27.54

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers9 · 11
Top-5 product click share76%
Open market14%
Avg brand age102 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement36%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews17,833

Top Curcumin products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

$0$1K$3K$4K$5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

11

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

10%

  • NatureWise48%
  • PH PROWISE Healthcare13%
  • Now Foods10%
  • Puritan's Pride8%
  • Nano Singapore7%
  • Doctor's Best4%
  • Open — no brand owns it (3 brands, 10%)

Curcumin demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume5KCVR10.1%Products11Brands9Top 5 Brands86%OOS Rate1.8%Rating4.6★Reviews17,833Avg BSR#192
250150Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Top Curcumin search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • turmeric curcumin2K/yr
  • curcumin2K/yr
  • turmeric supplement1K/yr

What reviews say buyers love and hate about Curcumin

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Correct Contents100%

items was correct

Common Curcumin questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Curcumin 42/100 on Amazon Singapore — Skip it. The niche generates $14K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +4.3% over the last 90 days.
Search demand for Curcumin on Amazon Singapore peaks in Nov, where the busiest month runs 1.6× the quietest.