Is crest whitening strips profitable to sell on Amazon Singapore?

The niche generates $21K/yr across 9 tracked products. 90-day search growth is +12.2%. Flapen's verdict: Skip it (40/100).

How competitive is the crest whitening strips niche?

6 brands and 10 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 97% of demand.

What does it cost to enter the crest whitening strips niche?

Listings span $17.73–$107.34; the average listing price is $52.45 (sweet spot $15–$100). The average incumbent carries 11,329 reviews — the moat a new listing must climb.

crest whitening strips

Skip it

A small market ($21K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$52.45

avg listing price — sweet spot $15–$100

Price range

Great$17.73–$107.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Growth

Okay+12.2%

90-day search growth — must beat 0% to launch

Review moat

Bad11,329.22

avg incumbent reviews — the moat a new listing must climb

Competition

Bad85%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

Market size

Bad$21K

$21K/yr · 11K searches

Signals High Price

According to Flapen's Amazon Singapore niche tracking, crest whitening strips is a $21K/yr Amazon Singapore market (11K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 40/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

crest whitening strips market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $26K–$39K; units × avg price
Conversion rate: 3.8%
Avg BSR: #38
Page quality: 0%
Prime: 89%
Sponsored: 11%
Out of stock: 26.1%
Avg brand age: 73 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Crest73%
Zenyum8%
Clark Pharma7%
Oral-B5%
Lumineux4%
Opalescence3%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 42 weeks — +12.2% search growth over the last 90 days.

Open Trend

Top crest whitening strips products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Crest 3D Whitestrips Professional Bright Levels 12 Teeth Whitening Kit 18 Treatments 1 36.0 Count

Crest$67.974.5★553 rev

ZenyumBright Invisible Whitening Strips (14 Pieces)

Zenyum$39.644.4★5 rev

Crest 3D Whitestrips 40 + 20 Strips

Crest$78.224.9★28 rev

Dual Action Teeth Whitening Strips 21 Treatments | Non-Peroxide Formula (Pap+) Plus Activated Charcoal | Non-Sensitive Tooth Whitener Stain Remover Kit

Clark Pharma$17.733.8★23 rev

Oral-B 3D White Whitestrips 14 Treatments

Oral-B$43.424.4★1,263 rev

Newest

by launch date

Dual Action Teeth Whitening Strips 21 Treatments | Non-Peroxide Formula (Pap+) Plus Activated Charcoal | Non-Sensitive Tooth Whitener Stain Remover Kit

Clark Pharma$17.7323 rev

1y ago

Crest 3D Whitestrips 40 + 20 Strips

Crest$78.2228 rev

1y ago

Crest 3DWhite Easy-to-Use Teeth Whitening Pen

Crest$32.37952 rev

2y ago

Crest 3D Whitestrips Professional Bright Levels 12 Teeth Whitening Kit 18 Treatments 1 36.0 Count

Crest$67.97553 rev

3y ago