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Crest Whitening Strips

Fail

Shoppers spend an estimated $21K a year here, so Crest Whitening Strips is a Fail.

Flapen Score
40
40 / 100
Top 35% of 198 Health, Household and Personal Care niches · +3 vs the category median of 37
Market size
$21K/yr11K searches / yr
90-day growth
+12.2%search demand this quarter
Competition
85%top-5 click share · 6 brands · 10 sellers

Flapen Score

Crest Whitening Strips against its category

The dotted line is the Health, Household and Personal Care average. Past it, Crest Whitening Strips is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crest Whitening Strips market on Amazon at a glance

Shoppers on Amazon Singapore searched for Crest Whitening Strips 11K times last year and spent an estimated $21K. The top 5 brands take 97% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
+12.2%
Conversion, latest week
3.8%
Market size, estimated
$21Ka year
Top search term
crest whitening strips6K searches a year

02 · Price

A sale here is worth $52.45.

Listings sell for $52.45 on average, from $17.73 to $107.34. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $52.45 that is $0 to $5K a year per listing.

Average price
$52.45inside the $15 to $100 sweet spot
Price range
$17.73–$107.34
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

11% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 26.1% of listings are out of stock. The average listing ranks #38 within Health, Household and Personal Care. It carries 11,329 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
89%
Out of stock, average day
26.1%
Average rank
#38in Health, Household and Personal Care
Average rating
4.40 starsAmazon Singapore average 4.47 stars
Average reviews
11,329per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Crest Whitening Strips products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.

$0$3K$6K$10K$13K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

10

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

85%

Top 20: 100%

Open market

0%

  • Crest73%
  • Zenyum8%
  • Clark Pharma7%
  • Oral-B5%
  • Lumineux4%
  • Opalescence3%
  • Open — no brand owns it (0%)

Demand

Crest Whitening Strips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '25Black Friday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 1.9× · 10 of 12 months tracked

FAQ

Common Crest Whitening Strips questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data