Skip to content

Crest Whitening Strips

a small market ($21K/yr) — Crest Whitening Strips doesn't clear our bar today.

Flapen Score

40
Skip it

Top 35% of 198 Health, Household and Personal Care niches · +3 vs the category median of 37

Market size 5Growth 40Conversion 47Competition 13Returns 100Price range 88Avg price 92Brand share 7Review moat 21Quality gap 58
This niche Category average · 198 niches

Is Crest Whitening Strips profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Crest Whitening Strips is a $21K/yr Amazon Singapore market (11K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 40/100.

Crest Whitening Strips: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +12.2% over the last 90 days and 3.8% of searches end in a purchase.

$21K

revenue / yr

Units sold / yr750
Search volume / yr+12.2%11K
Conversion rate3.8%
Avg price$52.45

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers6 · 10
Top-5 product click share85%
Open market3%
Avg brand age73 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement11%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews11,329

Top Crest Whitening Strips products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

$0$3K$6K$10K$13K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

10

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Crest73%
  • Zenyum8%
  • Clark Pharma7%
  • Oral-B5%
  • Lumineux4%
  • Opalescence3%
  • Open — no brand owns it (0%)

Crest Whitening Strips demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume11KCVR3.8%Products9Brands6Top 5 Brands97%OOS Rate26.1%Rating4.4★Reviews11,329Avg BSR#38
500300Spike '25Black Friday '25Spike '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26

Common Crest Whitening Strips questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Crest Whitening Strips 40/100 on Amazon Singapore — Skip it. The niche generates $21K/yr across 9 tracked products. Search demand moved +12.2% over the last 90 days.
Crest Whitening Strips sells for $52.45 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $17.73–$107.34. The average incumbent carries 11,329 reviews — the moat a new listing must climb.