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Cod Liver Oil

Fail

Shoppers spend an estimated $3K a year here, so Cod Liver Oil is a Fail.

Flapen Score
35
35 / 100
Ranks 117 of 198 Health, Household and Personal Care niches · −2 vs the category median of 37
Market size
$3K/yr3K searches / yr
90-day growth
-10.5%search demand this quarter
Competition
83%top-5 click share · 6 brands · 13 sellers

Flapen Score

Cod Liver Oil against its category

The dotted line is the Health, Household and Personal Care average. Past it, Cod Liver Oil is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cod Liver Oil market on Amazon at a glance

Shoppers on Amazon Singapore searched for Cod Liver Oil 3K times last year and spent an estimated $3K. The top 5 brands take 92% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 3K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
3K
Growth, 90 days vs prior 90
-10.5%
Conversion, latest week
3.8%
Market size, estimated
$3Ka year
Top search term
cod liver oil3K searches a year

02 · Price

A sale here is worth $23.78.

Listings sell for $23.78 on average, from $8.13 to $43.57. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $23.78 that is $0 to $2K a year per listing.

Average price
$23.78inside the $15 to $100 sweet spot
Price range
$8.13–$43.57
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #612 within Health, Household and Personal Care. It carries 1,257 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
86%
Out of stock, average day
5.1%
Average rank
#612in Health, Household and Personal Care
Average rating
4.70 starsAmazon Singapore average 4.47 stars
Average reviews
1,257per listing
Listings tracked
7

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 104 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
104 months

Products

Top Cod Liver Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

13

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 130%
  • Brand 223%
  • Brand 314%
  • Brand 413%
  • Brand 513%
  • Brand 68%

Demand

Cod Liver Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10060Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.7× · 11 of 12 months tracked

FAQ

Common Cod Liver Oil questions

Answered from the same tracked data.