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clif bar

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 4Growth 19Conversion 100Competition 0Returns 100Price range 95Avg price 95Brand share 0Review moat 54Quality gap 25

Conversion

Incredible26.3%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.54

avg listing price — sweet spot $15–$100

Price range

Incredible$17.70–$41.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,351.67

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-11.5%

90-day search growth — must beat 0% to launch

Market size

Bad$15K

$15K/yr · 2K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Singapore niche tracking, clif bar is a $15K/yr Amazon Singapore market (2K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

clif bar market data

Units sold / yr
100–250
avg 0–100/product
Revenue / yr
$3K–$7K
units × avg price
Conversion rate
26.3%
Avg BSR
#38
Page quality
0%
Prime
100%
Sponsored
0%
Out of stock
1.0%
Avg brand age
140 months
Avg seller age
0 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • CLIF Bar100%

Demand

Weekly Amazon search volume, last 46 weeks — -11.5% search growth over the last 90 days.
10060Spike '25Black Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26

Top clif bar search terms

  • clif bar1K/yr
  • clif315/yr
  • cliff bar738/yr
All search terms

Top clif bar products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$2K30%$5K45%$7K60%$9K1K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Common questions

Is clif bar profitable to sell on Amazon Singapore?
The niche generates $15K/yr across 3 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Skip it (38/100).
How competitive is the clif bar niche?
1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What does it cost to enter the clif bar niche?
Listings span $17.70–$41.66; the average listing price is $26.54 (sweet spot $15–$100). The average incumbent carries 1,352 reviews — the moat a new listing must climb.