How competitive is the Cif niche on Amazon Singapore?

4 brands and 7 sellers compete in Cif on Amazon Singapore. The top 5 Cif products take 95% of clicks and its top 5 brands hold 100% of demand.

Cif

a small market ($0/yr) — Cif doesn't clear our bar today.

Signals Low Review Barrier Out of Stock

Flapen Score

Skip it

Ranks 193 of 198 Health, Household and Personal Care niches · −14 vs the category median of 37

This niche Category average · 198 niches

Is Cif profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Cif is a $0/yr Amazon Singapore market (15K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 23/100.

Cif: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.2% over the last 90 days and 0.0% of searches end in a purchase.

revenue / yr

Units sold / yr8K

Search volume / yr-21.2%15K

Conversion rate0.0%

Avg price$5.45

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 7

Top-5 product click share95%

Open market0%

Avg brand age102 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 7 products

Top Cif products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Cif Surface Cleaner Cream 660g Lemon

Price: $2.11
Rating: 4.4/5
Reviews: 52
Age: 7y ago

Sofscrub Deep Action Cream Cleanser Lemon Fresh 500ml

Price: $1.39
Rating: 4.7/5
Reviews: 44
Age: 7y ago

Cif Original 100% tough dirt removal Cream Cleaner multipurpose cleaner 660g

Price: $1.97
Rating: 4.4/5
Reviews: 25
Age: 7y ago

Jiff Lemon Cream Cleanser 9.1 fl oz (270 ml) x 6 Packs with Bonus

Price: $19.51
Rating: 4.3/5
Reviews: 194
Age: 3y ago

CIF Cream Multi-Surface Lemon Cleaner With Natural Micro Crystals Pack Set 660g x 3s

Price: $7.09
Rating: 0.0/5
Reviews: 0
Age: 1y ago

Newest

by launch date

CIF Cream Multi-Surface Lemon Cleaner With Natural Micro Crystals Pack Set 660g x 3s

Price: $7.09
Rating: 0.0/5
Reviews: 0
Age: 1y ago

Jiff Lemon Cream Cleanser 9.1 fl oz (270 ml) x 6 Packs with Bonus

Price: $19.51
Rating: 4.3/5
Reviews: 194
Age: 3y ago

MAGICLEAN Stain and Mold Trigger 400ml

Price: $4.73
Rating: 4.9/5
Reviews: 36
Age: 7y ago

Cif Surface Cleaner Cream 660g Lemon

Price: $2.11
Rating: 4.4/5
Reviews: 52
Age: 7y ago

Sofscrub Deep Action Cream Cleanser Lemon Fresh 500ml

Price: $1.39
Rating: 4.7/5
Reviews: 44
Age: 7y ago

Competition: brands, sellers & click share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

Cif54%
Sofscrub40%
CIF4%
MAGICLEAN2%

Cif demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume15KCVR0.0%Products7Brands4Top 5 Brands100%OOS Rate36.5%Rating4.6★Reviews56Avg BSR#28

Common Cif questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cif 23/100 on Amazon Singapore — Skip it. The niche generates $0/yr across 7 tracked products. Search demand moved -21.2% over the last 90 days.

Cif sells for $5.45 on average on Amazon Singapore, outside our $15–$100 sweet spot. Listings span $1.39–$19.51. The average incumbent carries 56 reviews — the moat a new listing must climb.