chicken essence
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible5.13avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Price range
Great$14.07–$36.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$20.58avg listing price — sweet spot $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$3K$3K/yr · 3K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, chicken essence is a $3K/yr Amazon Singapore market (3K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
chicken essence market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $5K–$10K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #1,155
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 38%
- Out of stock
- 12.4%
- Avg brand age
- 67 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- BRAND'S58%
- New Moon34%
- Kinohimitsu8%
Demand
Weekly Amazon search volume, last 45 weeks — -8.8% search growth over the last 90 days.Top chicken essence search terms
- chicken essence2K/yr
- brands653/yr
- brands essence of chicken752/yr
Top chicken essence products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BRANDS Essence of Chicken (12 Bottles) 816 milliliters
BRAND'S$32.044.4★11 rev
New Moon Essence Of Chicken 68ml (Pack of 8)
New Moon$15.784.6★13 rev
Brands Essence Of Chicken 12S X 68Ml
BRAND'S$36.005.0★1 rev
New Moon Essence of Chicken with Wolfberries Red Dates & Gingko 68ml (Pack of 8)
New Moon$15.045.0★2 rev
BRANDS Essence of Chicken with Cordyceps (6 Bottles) 408 milliliters
BRAND'S$18.425.0★3 rev
Newest
by launch date
Kinohimitsu Essence of Chicken with Ling Zhi 50 ml x 6 Btls
Kinohimitsu$14.071 rev
Brands Essence Of Chicken 12S X 68Ml
BRAND'S$36.001 rev
BRANDS Essence of Chicken (12 Bottles) 816 milliliters
BRAND'S$32.0411 rev
BRANDS Essence of Chicken with Cordyceps (6 Bottles) 408 milliliters
BRAND'S$18.423 rev
BRANDS Essence of Chicken (6 Bottles) 408 milliliters
BRAND'S$17.261 rev
Trending
90-day click momentumBrands Essence Of Chicken 12S X 68Ml
BRAND'S$36.005.0★
Kinohimitsu Essence of Chicken with Ling Zhi 50 ml x 6 Btls
Kinohimitsu$14.075.0★
New Moon Essence Of Chicken 68ml (Pack of 8)
New Moon$15.784.6★
BRANDS Essence of Chicken with Cordyceps (6 Bottles) 408 milliliters
BRAND'S$18.425.0★
New Moon Essence of Chicken with Wolfberries Red Dates & Gingko 68ml (Pack of 8)
New Moon$15.045.0★
Common questions
- Is chicken essence profitable to sell on Amazon Singapore?
- The niche generates $3K/yr across 8 tracked products. 90-day search growth is -8.8%. Flapen's verdict: Skip it (37/100).
- How competitive is the chicken essence niche?
- 3 brands and 5 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- What does it cost to enter the chicken essence niche?
- Listings span $14.07–$36.00; the average listing price is $20.58 (sweet spot $15–$100). The average incumbent carries 5 reviews — the moat a new listing must climb.