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Chicken Essence

Fail

The top 5 brands take 100% of clicks, so Chicken Essence is a Fail.

Flapen Score
37
37 / 100
Ranks 90 of 198 Health, Household and Personal Care niches · on the category median
Market size
$3K/yr3K searches / yr
90-day growth
-8.8%search demand this quarter
Competition
78%top-5 click share · 3 brands · 5 sellers

Flapen Score

Chicken Essence against its category

The dotted line is the Health, Household and Personal Care average. Past it, Chicken Essence is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicken Essence market on Amazon at a glance

Shoppers on Amazon Singapore searched for Chicken Essence 3K times last year and spent an estimated $3K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 3K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
3K
Growth, 90 days vs prior 90
-8.8%
Conversion, latest week
4.8%
Market size, estimated
$3Ka year
Top search term
chicken essence2K searches a year

02 · Price

A sale here is worth $20.58.

Listings sell for $20.58 on average, from $14.07 to $36.00. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $20.58 that is $0 to $2K a year per listing.

Average price
$20.58inside the $15 to $100 sweet spot
Price range
$14.07–$36.00
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #1,155 within Health, Household and Personal Care. It carries 5 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
63%
Out of stock, average day
12.4%
Average rank
#1,155in Health, Household and Personal Care
Average rating
4.73 starsAmazon Singapore average 4.47 stars
Average reviews
5per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Chicken Essence products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.

$0$319$637$956$1K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

5

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

78%

Top 20: 100%

Open market

0%

  • BRAND'S58%
  • New Moon34%
  • Kinohimitsu8%

Demand

Chicken Essence search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12575Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Feb, May · busiest ÷ quietest = 3.6× · 11 of 12 months tracked

Search terms

Top Chicken Essence search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • chicken essence2K/yr
  • brands653/yr
  • brands essence of chicken752/yr

FAQ

Common Chicken Essence questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data