Chicken Essence
FailThe top 5 brands take 100% of clicks, so Chicken Essence is a Fail.
- Flapen Score
- 37 / 100Ranks 90 of 198 Health, Household and Personal Care niches · on the category median37
- Market size
- $3K/yr3K searches / yr
- 90-day growth
- -8.8%search demand this quarter
- Competition
- 78%top-5 click share · 3 brands · 5 sellers
Flapen Score
Chicken Essence against its category
The dotted line is the Health, Household and Personal Care average. Past it, Chicken Essence is stronger. Inside it, weaker.
Market
The Chicken Essence market on Amazon at a glance
Shoppers on Amazon Singapore searched for Chicken Essence 3K times last year and spent an estimated $3K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 4.8% of those searches ended in a purchase.
Shoppers searched for this 3K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.
- Searches, last 12 months
- 3K
- Growth, 90 days vs prior 90
- -8.8%
- Conversion, latest week
- 4.8%
- Market size, estimated
- $3Ka year
- Top search term
- chicken essence2K searches a year
02 · Price
A sale here is worth $20.58.
Listings sell for $20.58 on average, from $14.07 to $36.00. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $20.58 that is $0 to $2K a year per listing.
- Average price
- $20.58inside the $15 to $100 sweet spot
- Price range
- $14.07–$36.00
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
38% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #1,155 within Health, Household and Personal Care. It carries 5 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 63%
- Out of stock, average day
- 12.4%
- Average rank
- #1,155in Health, Household and Personal Care
- Average rating
- 4.73 starsAmazon Singapore average 4.47 stars
- Average reviews
- 5per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Chicken Essence products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Brand 158%
- Brand 234%
- Brand 38%
Demand
Chicken Essence search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, May · busiest ÷ quietest = 3.6× · 11 of 12 months tracked
Search terms
Top Chicken Essence search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chicken essence2K/yr
- brands653/yr
- brands essence of chicken752/yr
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chicken Essence questions
Answered from the same tracked data.









