Bathroom Cleaner
FailShoppers spend an estimated $7K a year here, so Bathroom Cleaner is a Fail.
- Flapen Score
- 36 / 100Ranks 102 of 198 Health, Household and Personal Care niches · −1 vs the category median of 3736
- Market size
- $7K/yr72K searches / yr
- 90-day growth
- -7.8%search demand this quarter
- Competition
- 31%top-5 click share · 8 brands · 10 sellers
Flapen Score
Bathroom Cleaner against its category
The dotted line is the Health, Household and Personal Care average. Past it, Bathroom Cleaner is stronger. Inside it, weaker.
Market
The Bathroom Cleaner market on Amazon at a glance
Shoppers on Amazon Singapore searched for Bathroom Cleaner 72K times last year and spent an estimated $7K. The top 5 brands take 97% of clicks. Demand peaks in May–Nov. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.
- Searches, last 12 months
- 72K
- Growth, 90 days vs prior 90
- -7.8%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $7Ka year
- Peak month
- May2.2× the quietest month
- Top search term
- magiclean18K searches a year
02 · Price
A sale here is worth $5.88.
Listings sell for $5.88 on average, from $2.56 to $16.34. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $5.88 that is $1K to $3K a year per listing.
- Average price
- $5.88under the $15 to $100 sweet spot
- Price range
- $2.56–$16.34
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
38% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 19.1% of listings are out of stock. The average listing ranks #62 within Health, Household and Personal Care. It carries 1,468 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 92%
- Out of stock, average day
- 19.1%
- Average rank
- #62in Health, Household and Personal Care
- Average rating
- 4.54 starsAmazon Singapore average 4.47 stars
- Average reviews
- 1,468per listing
- Listings tracked
- 48
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Bathroom Cleaner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Clorox Toilet Bowl Cleaner with Clinging Bleach Gel Twin Pack 709ml x 2 C-HH447
- Price
- $8.00
- Rating
- 4.8/5
- Reviews
- 43,216
- Age
- 10y ago

Clorox Toilet Bowl Cleaner with Bleach Rain Clean 709ml (Pack of 2)
- Price
- $7.34
- Rating
- 4.8/5
- Reviews
- 2,728
- Age
- 11y ago

MAGICLEAN Toilet Power Bleach 500ml (Pack of 3)
- Price
- $7.72
- Rating
- 4.8/5
- Reviews
- 38
- Age
- 6y ago

Clorox Clean-Up All Purpose with Bleach Lemon Scent 2L Yellow (C-HH426)
- Price
- $5.57
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 7y ago

Harpic Active Cleaning Gel Value Pack 500ml Lavender (Pack of 3)
- Price
- $6.76
- Rating
- 4.8/5
- Reviews
- 46
- Age
- 7y ago
Trending
estimated 90-day click momentum
Mr Muscle Toilet Cleaner Lavender 500ml (Pack of 3)
- Price
- $7.12
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 7y ago

Mr Muscle Toilet Cleaner Pine 500ml (Pack of 3)
- Price
- $6.97
- Rating
- 5.0/5
- Reviews
- 14
- Age
- 7y ago

Mr Muscle Toilet Cleaner Citrus 500ml (Pack of 3)
- Price
- $7.19
- Rating
- 4.3/5
- Reviews
- 27
- Age
- 7y ago

Clorox Toilet Bowl Cleaner with Bleach Rain Clean 709ml (Pack of 2)
- Price
- $7.34
- Rating
- 4.8/5
- Reviews
- 2,728
- Age
- 11y ago

Bref Power Active Toilet Bowl Cleaner 50g - Packaging may vary
- Price
- $3.66
- Rating
- 4.6/5
- Reviews
- 400
- Age
- 7y ago
Newest
by launch date
Harpic Powerplus Citrus Toilet Bowl Cleaner Disinfectant Liquid 450ml Value Pack 3s
- Price
- $7.08
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 3y ago

MAGICLEAN Toilet Power Bleach 500ml (Pack of 3)
- Price
- $7.72
- Rating
- 4.8/5
- Reviews
- 38
- Age
- 6y ago

Mr Muscle Toilet Cleaner Citrus 500ml (Pack of 3)
- Price
- $7.19
- Rating
- 4.3/5
- Reviews
- 27
- Age
- 7y ago

Magiclean Toilet Dual Power Ocean Fresh 650ml
- Price
- $3.28
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 7y ago

Mr Muscle Toilet Cleaner Lavender 500ml (Pack of 3)
- Price
- $7.12
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.
Brands
8 rising
Sellers
10
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
31%
Top 20: 70%
Open market
1%
- Clorox39%
- MAGICLEAN38%
- Mr Muscle10%
- Harpic7%
- Bref4%
- Cloversoft1%
- Open — no brand owns it (2 brands, 1%)
Demand
Bathroom Cleaner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Nov · busiest ÷ quietest = 2.2×
Search terms
Top Bathroom Cleaner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- magiclean18K/yr
- toilet cleaner16K/yr
- clorox11K/yr
- toilet bowl cleaner9K/yr
- toilet5K/yr
- magic clean7K/yr
- magiclean toilet2K/yr
- clorox bleach3K/yr
Reviews and returns
What reviews say buyers love and hate about Bathroom Cleaner
We read the reviews and the return reasons for every product selling here.
“Not a good smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
6 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bathroom Cleaner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









