bathroom cleaner
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Review moat
Good1,467.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Avg price
Bad$5.88avg listing price — sweet spot $15–$100
Price range
Bad$2.56–$16.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Market size
Bad$7K$7K/yr · 72K searches
According to Flapen's Amazon Singapore niche tracking, bathroom cleaner is a $7K/yr Amazon Singapore market (72K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May–Nov. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
bathroom cleaner market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- $118K–$147K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #62
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 38%
- Out of stock
- 19.1%
- Avg brand age
- 80 months
- Avg seller age
- 76 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
8 rising
Sellers
10
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
31%
Top 20: 70%
Open market
1%
- Clorox39%
- MAGICLEAN38%
- Mr Muscle10%
- Harpic7%
- Bref4%
- Cloversoft1%
- Open — no brand owns it (2 brands, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.8% search growth over the last 90 days.Peak months: May, Nov · busiest ÷ quietest = 2.2×
Top bathroom cleaner search terms
- magiclean18K/yr
- toilet cleaner16K/yr
- clorox11K/yr
- toilet bowl cleaner9K/yr
- toilet5K/yr
- magic clean7K/yr
- magiclean toilet2K/yr
- clorox bleach3K/yr
Top bathroom cleaner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Clorox Toilet Bowl Cleaner with Clinging Bleach Gel Twin Pack 709ml x 2 C-HH447
Clorox$8.004.8★43,216 rev
Clorox Toilet Bowl Cleaner with Bleach Rain Clean 709ml (Pack of 2)
Clorox$7.344.8★2,728 rev
MAGICLEAN Toilet Power Bleach 500ml (Pack of 3)
MAGICLEAN$7.724.8★38 rev
Clorox Clean-Up All Purpose with Bleach Lemon Scent 2L Yellow (C-HH426)
Clorox$5.574.9★13 rev
Harpic Active Cleaning Gel Value Pack 500ml Lavender (Pack of 3)
Harpic$6.764.8★46 rev
Newest
by launch date
Harpic Powerplus Citrus Toilet Bowl Cleaner Disinfectant Liquid 450ml Value Pack 3s
Harpic$7.082 rev
MAGICLEAN Toilet Power Bleach 500ml (Pack of 3)
MAGICLEAN$7.7238 rev
Mr Muscle Toilet Cleaner Citrus 500ml (Pack of 3)
Mr Muscle$7.1927 rev
Magiclean Toilet Dual Power Ocean Fresh 650ml
MAGICLEAN$3.2836 rev
Mr Muscle Toilet Cleaner Lavender 500ml (Pack of 3)
Mr Muscle$7.128 rev
Trending
90-day click momentumMr Muscle Toilet Cleaner Lavender 500ml (Pack of 3)
Mr Muscle$7.124.7★
Mr Muscle Toilet Cleaner Pine 500ml (Pack of 3)
Mr Muscle$6.975.0★
Mr Muscle Toilet Cleaner Citrus 500ml (Pack of 3)
Mr Muscle$7.194.3★
Clorox Toilet Bowl Cleaner with Bleach Rain Clean 709ml (Pack of 2)
Clorox$7.344.8★
Bref Power Active Toilet Bowl Cleaner 50g - Packaging may vary
Bref$3.664.6★
What buyers say about bathroom cleaner
What buyers praise and complain about, mined from review topics.What buyers love
“works well”
“Good quality”
“Leaves a nice scent after using”
“Effective cleaning”
“Easy to use”
What buyers complain about
“Not a good smell”
Top return reasons
Common questions
- Is bathroom cleaner profitable to sell on Amazon Singapore?
- The niche generates $7K/yr across 48 tracked products. 90-day search growth is -7.8%. Flapen's verdict: Skip it (36/100).
- How competitive is the bathroom cleaner niche?
- 8 brands and 10 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in bathroom cleaner?
- Top complaints mined from reviews: Smell. The return rate is 0.0%.
- When does demand for bathroom cleaner peak?
- Demand peaks in May–Nov; the busiest month runs 2.2× the quietest.
- What does it cost to enter the bathroom cleaner niche?
- Listings span $2.56–$16.34; the average listing price is $5.88 (sweet spot $15–$100). The average incumbent carries 1,468 reviews — the moat a new listing must climb.