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Bathroom Cleaner

Fail

Shoppers spend an estimated $7K a year here, so Bathroom Cleaner is a Fail.

Flapen Score
36
36 / 100
Ranks 102 of 198 Health, Household and Personal Care niches · −1 vs the category median of 37
Market size
$7K/yr72K searches / yr
90-day growth
-7.8%search demand this quarter
Competition
31%top-5 click share · 8 brands · 10 sellers

Flapen Score

Bathroom Cleaner against its category

The dotted line is the Health, Household and Personal Care average. Past it, Bathroom Cleaner is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bathroom Cleaner market on Amazon at a glance

Shoppers on Amazon Singapore searched for Bathroom Cleaner 72K times last year and spent an estimated $7K. The top 5 brands take 97% of clicks. Demand peaks in May–Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-7.8%
Conversion, latest week
1.6%
Market size, estimated
$7Ka year
Peak month
May2.2× the quietest month
Top search term
magiclean18K searches a year

02 · Price

A sale here is worth $5.88.

Listings sell for $5.88 on average, from $2.56 to $16.34. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $5.88 that is $1K to $3K a year per listing.

Average price
$5.88under the $15 to $100 sweet spot
Price range
$2.56–$16.34
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$1K–$3K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 19.1% of listings are out of stock. The average listing ranks #62 within Health, Household and Personal Care. It carries 1,468 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
92%
Out of stock, average day
19.1%
Average rank
#62in Health, Household and Personal Care
Average rating
4.54 starsAmazon Singapore average 4.47 stars
Average reviews
1,468per listing
Listings tracked
48

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Bathroom Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

8 rising

Sellers

10

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

31%

Top 20: 70%

Open market

1%

  • Brand 139%
  • Brand 238%
  • Brand 310%
  • Brand 47%
  • Brand 54%
  • Brand 61%
  • Open — no brand owns it (2 brands, 1%)

Demand

Bathroom Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Bathroom Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magiclean18K/yr
  • toilet cleaner16K/yr
  • clorox11K/yr
  • toilet bowl cleaner9K/yr
  • toilet5K/yr
  • magic clean7K/yr
  • magiclean toilet2K/yr
  • clorox bleach3K/yr

Reviews and returns

What reviews say buyers love and hate about Bathroom Cleaner

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Efficiency”
100%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not a good smell”
A buyer, on “Smell”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Bathroom Cleaner questions

Answered from the same tracked data.