Back Support
FailThe top 5 brands take 100% of clicks, so Back Support is a Fail.
- Flapen Score
- 38 / 100Top 42% of 198 Health, Household and Personal Care niches · +1 vs the category median of 3738
- Market size
- $5K/yr4K searches / yr
- 90-day growth
- +32.9%search demand this quarter
- Competition
- 90%top-5 click share · 4 brands · 7 sellers
Flapen Score
Back Support against its category
The dotted line is the Health, Household and Personal Care average. Past it, Back Support is stronger. Inside it, weaker.
Market
The Back Support market on Amazon at a glance
Shoppers on Amazon Singapore searched for Back Support 4K times last year and spent an estimated $5K. All 4 brands take every click. Demand peaks in Jun–Nov. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +32.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.
- Searches, last 12 months
- 4K
- Growth, 90 days vs prior 90
- +32.9%
- Conversion, latest week
- 3.5%
- Market size, estimated
- $5Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- back support1K searches a year
02 · Price
A sale here is worth $37.16.
Listings sell for $37.16 on average, from $23.51 to $59.51. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $37.16 that is $0 to $4K a year per listing.
- Average price
- $37.16inside the $15 to $100 sweet spot
- Price range
- $23.51–$59.51
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 0–100
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 2.4%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #12 within Health, Household and Personal Care. It carries 6,240 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #12in Health, Household and Personal Care
- Average rating
- 4.40 starsAmazon Singapore average 4.47 stars
- Average reviews
- 6,240per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 85 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 85 months
Products
Top Back Support products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BraceUP Back Support Back Brace For Men And Women Lumbar Support Lower Back Belt For Back Pain Relief Herniated Disc Heavy Lifting With Dual Adjustable Straps L/XL 90-110 cm Black
- Price
- $31.98
- Rating
- 4.4/5
- Reviews
- 13,759
- Age
- 11y ago

BraceUP Back Support Back Brace For Men And Women Lumbar Support Lower Back Belt For Back Pain Relief Herniated Disc Heavy Lifting With Dual Adjustable Straps S/M 70-90cm Black
- Price
- $32.57
- Rating
- 4.4/5
- Reviews
- 6,138
- Age
- 11y ago

Mueller Sports Medicine Adjustable Back Brace Back Support for Men and Women Black One Size
- Price
- $25.03
- Rating
- 4.3/5
- Reviews
- 14,980
- Age
- 16y ago

BraceUP Weight Lifting Belt for Men and Women 10 cm Weightlifting Workout Belt for Powerlifting Bodybuilding Gym Training and Lifting Back Support (XL)
- Price
- $23.51
- Rating
- 4.4/5
- Reviews
- 939
- Age
- 7y ago

3M Futuro Stabilizing Back Support S-M
- Price
- $50.37
- Rating
- 4.4/5
- Reviews
- 476
- Age
- 13y ago
Trending
estimated 90-day click momentum
BraceUP Weight Lifting Belt for Men and Women 10 cm Weightlifting Workout Belt for Powerlifting Bodybuilding Gym Training and Lifting Back Support (XL)
- Price
- $23.51
- Rating
- 4.4/5
- Reviews
- 939
- Age
- 7y ago

BraceUP Back Support Back Brace For Men And Women Lumbar Support Lower Back Belt For Back Pain Relief Herniated Disc Heavy Lifting With Dual Adjustable Straps S/M 70-90cm Black
- Price
- $32.57
- Rating
- 4.4/5
- Reviews
- 6,138
- Age
- 11y ago

Rakiie Back Brace for Lower Back Pain Women Men Ergonomic Back Support Brace with Pad Adjustable Straps and Soft Breathable Mesh Fabric Lumbar Back Support Belt Relief from Sciatica Herniated Disc
- Price
- $59.51
- Rating
- 4.5/5
- Reviews
- 1,149
- Age
- 1y ago

Mueller Sports Medicine Adjustable Back Brace Back Support for Men and Women Black One Size
- Price
- $25.03
- Rating
- 4.3/5
- Reviews
- 14,980
- Age
- 16y ago

3M Futuro Stabilizing Back Support S-M
- Price
- $50.37
- Rating
- 4.4/5
- Reviews
- 476
- Age
- 13y ago
Newest
by launch date
Rakiie Back Brace for Lower Back Pain Women Men Ergonomic Back Support Brace with Pad Adjustable Straps and Soft Breathable Mesh Fabric Lumbar Back Support Belt Relief from Sciatica Herniated Disc
- Price
- $59.51
- Rating
- 4.5/5
- Reviews
- 1,149
- Age
- 1y ago

BraceUP Weight Lifting Belt for Men and Women 10 cm Weightlifting Workout Belt for Powerlifting Bodybuilding Gym Training and Lifting Back Support (XL)
- Price
- $23.51
- Rating
- 4.4/5
- Reviews
- 939
- Age
- 7y ago

BraceUP Back Support Back Brace For Men And Women Lumbar Support Lower Back Belt For Back Pain Relief Herniated Disc Heavy Lifting With Dual Adjustable Straps L/XL 90-110 cm Black
- Price
- $31.98
- Rating
- 4.4/5
- Reviews
- 13,759
- Age
- 11y ago

BraceUP Back Support Back Brace For Men And Women Lumbar Support Lower Back Belt For Back Pain Relief Herniated Disc Heavy Lifting With Dual Adjustable Straps S/M 70-90cm Black
- Price
- $32.57
- Rating
- 4.4/5
- Reviews
- 6,138
- Age
- 11y ago

3M Futuro Stabilizing Back Support S-M
- Price
- $50.37
- Rating
- 4.4/5
- Reviews
- 476
- Age
- 13y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
7
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
90%
Top 20: 100%
Open market
0%
- BraceUP61%
- MUELLER17%
- Futuro11%
- Rakiie10%
- Open — no brand owns it (0%)
Demand
Back Support search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Nov · busiest ÷ quietest = 2.0×
Search terms
Top Back Support search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- back support1K/yr
- back support belt837/yr
- lumbar support1K/yr
- back brace904/yr
Reviews and returns
What reviews say buyers love and hate about Back Support
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Back Support questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









