Baby Detergent
FailThe top 5 brands take 100% of clicks, so Baby Detergent is a Fail.
- Flapen Score
- 41 / 100Top 31% of 198 Health, Household and Personal Care niches · +4 vs the category median of 3741
- Market size
- $9K/yr4K searches / yr
- 90-day growth
- -6.1%search demand this quarter
- Competition
- 66%top-5 click share · 4 brands · 7 sellers
Flapen Score
Baby Detergent against its category
The dotted line is the Health, Household and Personal Care average. Past it, Baby Detergent is stronger. Inside it, weaker.
Market
The Baby Detergent market on Amazon at a glance
Shoppers on Amazon Singapore searched for Baby Detergent 4K times last year and spent an estimated $9K. All 4 brands take every click. Demand peaks in Oct. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 11.8% of those searches ended in a purchase.
Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.
- Searches, last 12 months
- 4K
- Growth, 90 days vs prior 90
- -6.1%
- Conversion, latest week
- 11.8%
- Market size, estimated
- $9Ka year
- Peak month
- October2.1× the quietest month
- Top search term
- baby detergent2K searches a year
02 · Price
A sale here is worth $17.61.
Listings sell for $17.61 on average, from $5.40 to $50.53. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $17.61 that is $0 to $2K a year per listing.
- Average price
- $17.61inside the $15 to $100 sweet spot
- Price range
- $5.40–$50.53
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 32.3% of listings are out of stock. The average listing ranks #80 within Health, Household and Personal Care. It carries 2,660 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 89%
- Out of stock, average day
- 32.3%
- Average rank
- #80in Health, Household and Personal Care
- Average rating
- 4.54 starsAmazon Singapore average 4.47 stars
- Average reviews
- 2,660per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Baby Detergent products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Brand 140%
- Brand 226%
- Brand 324%
- Brand 410%
Demand
Baby Detergent search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 2.1×
Search terms
Top Baby Detergent search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baby detergent2K/yr
- baby laundry detergent1K/yr
- baby laundry850/yr
Reviews and returns
What reviews say buyers love and hate about Baby Detergent
We read the reviews and the return reasons for every product selling here.
“doesnt have any smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
3 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Detergent questions
Answered from the same tracked data.









