baby detergent
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.61avg listing price — sweet spot $15–$100
Price range
Great$5.40–$50.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,660.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Market size
Bad$9K$9K/yr · 4K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, baby detergent is a $9K/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
baby detergent market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $9K–$13K
- units × avg price
- Conversion rate
- 11.8%
- Avg BSR
- #80
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 0%
- Out of stock
- 32.3%
- Avg brand age
- 73 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Pigeon40%
- Kodomo26%
- Dreft24%
- Tollyjoy10%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.1% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 2.1×
Top baby detergent search terms
- baby detergent2K/yr
- baby laundry detergent1K/yr
- baby laundry850/yr
Top baby detergent products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dreft Stage 2: Baby Liquid Laundry Detergent Soap Natural for Newborn or Infant HE 64 Total Loads (Pack of 2) - Unscented and Hypoallergenic for Sensitive Skin
Dreft$46.584.8★19,290 rev
Kodomo Baby Laundry Detergent Nature Care 2L
Kodomo$15.274.4★11 rev
Pigeon Baby Laundry Detergent Pure 720ML Refill (JP)
Pigeon$5.404.3★57 rev
Kodomo Baby Laundry Detergent Refill Nature Care 1L
Kodomo$6.484.6★13 rev
Pigeon Baby Laundry Detergent Pure Bottle 800ml
Pigeon$8.474.2★39 rev
Newest
by launch date
Pigeon Pure Baby Laundry Detergent Refill 2 Servings 4.9 gal (1.44 L) White Unscented
Pigeon$11.68538 rev
Dreft Stage 2 Active Baby Liquid Laundry Detergent Helps Remove 99% of Baby Food Stains Hypoallergenic 114 loads
Dreft$50.533,259 rev
Pigeon Baby Laundry Detergent Pure Bottle 800ml
Pigeon$8.4739 rev
Kodomo Baby Laundry Detergent Nature Care 2L
Kodomo$15.2711 rev
Kodomo Baby Laundry Detergent Refill Nature Care 1L
Kodomo$6.4813 rev
Trending
90-day click momentumDreft Stage 2 Active Baby Liquid Laundry Detergent Helps Remove 99% of Baby Food Stains Hypoallergenic 114 loads
Dreft$50.534.8★
Dreft Stage 2: Baby Liquid Laundry Detergent Soap Natural for Newborn or Infant HE 64 Total Loads (Pack of 2) - Unscented and Hypoallergenic for Sensitive Skin
Dreft$46.584.8★
Pigeon Pure Baby Laundry Detergent Refill 2 Servings 4.9 gal (1.44 L) White Unscented
Pigeon$11.684.6★
Tollyjoy Baby Laundry Detergent Refill 1L
Tollyjoy$6.694.9★
Pigeon Baby Laundry Detergent Pure 720ML Refill (JP)
Pigeon$5.404.3★
What buyers say about baby detergent
What buyers praise and complain about, mined from review topics.What buyers complain about
“doesnt have any smell”
“doesnt wash clothes very well”
Top return reasons
Common questions
- Is baby detergent profitable to sell on Amazon Singapore?
- The niche generates $9K/yr across 9 tracked products. 90-day search growth is -6.1%. Flapen's verdict: Skip it (41/100).
- How competitive is the baby detergent niche?
- 4 brands and 7 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in baby detergent?
- Top complaints mined from reviews: Smell, Washability. The return rate is 0.0%.
- When does demand for baby detergent peak?
- Demand peaks in Oct; the busiest month runs 2.1× the quietest.
- What does it cost to enter the baby detergent niche?
- Listings span $5.40–$50.53; the average listing price is $17.61 (sweet spot $15–$100). The average incumbent carries 2,660 reviews — the moat a new listing must climb.