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Baby Detergent

Fail

The top 5 brands take 100% of clicks, so Baby Detergent is a Fail.

Flapen Score
41
41 / 100
Top 31% of 198 Health, Household and Personal Care niches · +4 vs the category median of 37
Market size
$9K/yr4K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
66%top-5 click share · 4 brands · 7 sellers

Flapen Score

Baby Detergent against its category

The dotted line is the Health, Household and Personal Care average. Past it, Baby Detergent is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Detergent market on Amazon at a glance

Shoppers on Amazon Singapore searched for Baby Detergent 4K times last year and spent an estimated $9K. All 4 brands take every click. Demand peaks in Oct. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 11.8% of those searches ended in a purchase.

Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
4K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
11.8%
Market size, estimated
$9Ka year
Peak month
October2.1× the quietest month
Top search term
baby detergent2K searches a year

02 · Price

A sale here is worth $17.61.

Listings sell for $17.61 on average, from $5.40 to $50.53. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $17.61 that is $0 to $2K a year per listing.

Average price
$17.61inside the $15 to $100 sweet spot
Price range
$5.40–$50.53
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 32.3% of listings are out of stock. The average listing ranks #80 within Health, Household and Personal Care. It carries 2,660 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
89%
Out of stock, average day
32.3%
Average rank
#80in Health, Household and Personal Care
Average rating
4.54 starsAmazon Singapore average 4.47 stars
Average reviews
2,660per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Baby Detergent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 140%
  • Brand 226%
  • Brand 324%
  • Brand 410%

Demand

Baby Detergent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225175Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.1×

Search terms

Top Baby Detergent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby detergent2K/yr
  • baby laundry detergent1K/yr
  • baby laundry850/yr

Reviews and returns

What reviews say buyers love and hate about Baby Detergent

We read the reviews and the return reasons for every product selling here.

50%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“doesnt have any smell”
A buyer, on “Smell”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

FAQ

Common Baby Detergent questions

Answered from the same tracked data.