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42

astaxanthin

Skip it

A small market ($5K/yr) — this niche doesn't clear our bar today.

Market size 1Growth 26Conversion 38Competition 26Returns 100Price range 95Avg price 95Brand share 55Review moat 49Quality gap 24

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$36.46

avg listing price — sweet spot $15–$100

Price range

Incredible$16.33–$75.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,613.64

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Growth

Okay+0.8%

90-day search growth — must beat 0% to launch

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$5K

$5K/yr · 4K searches

According to Flapen's Amazon Singapore niche tracking, astaxanthin is a $5K/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jul. Verdict: Skip it — 42/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

astaxanthin market data

Units sold / yr
250–500
avg 0–100/product
Revenue / yr
$9K–$18K
units × avg price
Conversion rate
3.0%
Avg BSR
#596
Page quality
0%
Prime
64%
Sponsored
14%
Out of stock
8.7%
Avg brand age
103 months
Avg seller age
0 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

37

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

23%

  • Now Foods33%
  • NatureBell16%
  • Micro Ingredients8%
  • Horbäach7%
  • Doctor's Best7%
  • Swanson5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.8% search growth over the last 90 days.
175125Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

Open Trend

Top astaxanthin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$49320%$98730%$1K40%$2K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share
1
NOW Supplements Astaxanthin 10mg Extra Strength derived from Non-GMO Haematococcus Pluvialis Microalgae and has naturally occurring Lutein Canthaxanthin and Beta-Carotene 60 Softgels

NOW Supplements Astaxanthin 10mg Extra Strength derived from Non-GMO Haematococcus Pluvialis Microalgae and has naturally occurring Lutein Canthaxanthin and Beta-Carotene 60 Softgels

Now Foods$24.664.6★1,069 rev

2
Maximum Strength Astaxanthin Softgel Supplements Astaxanthin 12mg 120 Softgels 4 Month Supply Strongly Promotes Skin & Joint Health Hear Function and Immune Support Non-GMO

Maximum Strength Astaxanthin Softgel Supplements Astaxanthin 12mg 120 Softgels 4 Month Supply Strongly Promotes Skin & Joint Health Hear Function and Immune Support Non-GMO

NatureBell$42.614.6★1,749 rev

3
NOW Supplements Astaxanthin 4 mg derived from Non-GMO Haematococcus Pluvialis Microalgae and has naturally occurring Lutein Canthaxanthin and Beta-Carotene 90 Softgels

NOW Supplements Astaxanthin 4 mg derived from Non-GMO Haematococcus Pluvialis Microalgae and has naturally occurring Lutein Canthaxanthin and Beta-Carotene 90 Softgels

Now Foods$22.384.6★1,614 rev

4
Natural Astaxanthin 12mg 90 Softgels 3 Month Supply Premium Astaxanthin Supplements (MicroAlgae) Supports Eye Joint Internal Circulation Health and Antioxidant Easy to Swallow

Natural Astaxanthin 12mg 90 Softgels 3 Month Supply Premium Astaxanthin Supplements (MicroAlgae) Supports Eye Joint Internal Circulation Health and Antioxidant Easy to Swallow

Micro Ingredients$48.354.5★4,678 rev

5
Astaxanthin 10mg | 60 Softgels | Non-GMO Gluten Free Supplement | by Horbaach

Astaxanthin 10mg | 60 Softgels | Non-GMO Gluten Free Supplement | by Horbaach

Horbäach$16.334.6★549 rev

Newest

by launch date
BioFinest Astaxanthin 6mg 12mg Antioxidant Supplement Softgel 90 Count with Vitamin E Beta Carotene Cellular Protection

BioFinest Astaxanthin 6mg 12mg Antioxidant Supplement Softgel 90 Count with Vitamin E Beta Carotene Cellular Protection

BioFinest$29.820 rev

5mo ago
Astaxanthin 12mg Max Strength (AstaReal: Natural Patented Astaxanthin with 70+ Human Clinical Trials - Worlds Most Studied Brand) Grown Harvested and Made in The USA by Double Wood Supplements

Astaxanthin 12mg Max Strength (AstaReal: Natural Patented Astaxanthin with 70+ Human Clinical Trials - Worlds Most Studied Brand) Grown Harvested and Made in The USA by Double Wood Supplements

Double Wood Supplements$31.972,542 rev

4y ago
Astaxanthin 10mg | 60 Softgels | Non-GMO Gluten Free Supplement | by Horbaach

Astaxanthin 10mg | 60 Softgels | Non-GMO Gluten Free Supplement | by Horbaach

Horbäach$16.33549 rev

4y ago
Nutricost Astaxanthin 6mg Non-GMO and Gluten Free 120 Softgels (4 Month Supply)

Nutricost Astaxanthin 6mg Non-GMO and Gluten Free 120 Softgels (4 Month Supply)

Nutricost$28.48590 rev

4y ago
Naturalis New Zealand Astaxanthin (12mg) | Enhanced with Natural Vitamin E | Non-GMO Soy & Gluten Free | 120 Softgels (4 Month Supply)

Naturalis New Zealand Astaxanthin (12mg) | Enhanced with Natural Vitamin E | Non-GMO Soy & Gluten Free | 120 Softgels (4 Month Supply)

Naturalis$75.65367 rev

5y ago

Trending

90-day click momentum
BioFinest Astaxanthin 6mg 12mg Antioxidant Supplement Softgel 90 Count with Vitamin E Beta Carotene Cellular Protection

BioFinest Astaxanthin 6mg 12mg Antioxidant Supplement Softgel 90 Count with Vitamin E Beta Carotene Cellular Protection

BioFinest$29.820.0★

▲ 78%
Naturalis New Zealand Astaxanthin (12mg) | Enhanced with Natural Vitamin E | Non-GMO Soy & Gluten Free | 120 Softgels (4 Month Supply)

Naturalis New Zealand Astaxanthin (12mg) | Enhanced with Natural Vitamin E | Non-GMO Soy & Gluten Free | 120 Softgels (4 Month Supply)

Naturalis$75.654.6★

▲ 66%
NOW Supplements Astaxanthin 10mg Extra Strength derived from Non-GMO Haematococcus Pluvialis Microalgae and has naturally occurring Lutein Canthaxanthin and Beta-Carotene 60 Softgels

NOW Supplements Astaxanthin 10mg Extra Strength derived from Non-GMO Haematococcus Pluvialis Microalgae and has naturally occurring Lutein Canthaxanthin and Beta-Carotene 60 Softgels

Now Foods$24.664.6★

▲ 56%
Nutricost Astaxanthin 6mg Non-GMO and Gluten Free 120 Softgels (4 Month Supply)

Nutricost Astaxanthin 6mg Non-GMO and Gluten Free 120 Softgels (4 Month Supply)

Nutricost$28.484.6★

▲ 40%
NOW Foods Astaxanthin 10mg 60 SoftGels (2 Pack)

NOW Foods Astaxanthin 10mg 60 SoftGels (2 Pack)

Now Foods$62.164.9★

▲ 30%

Common questions

Is astaxanthin profitable to sell on Amazon Singapore?
The niche generates $5K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.8%. Flapen's verdict: Skip it (42/100).
How competitive is the astaxanthin niche?
12 brands and 37 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 72% of demand.
When does demand for astaxanthin peak?
Demand peaks in Jul; the busiest month runs 1.8× the quietest.
What does it cost to enter the astaxanthin niche?
Listings span $16.33–$75.65; the average listing price is $36.46 (sweet spot $15–$100). The average incumbent carries 1,614 reviews — the moat a new listing must climb.