Astaxanthin
FailShoppers spend an estimated $5K a year here, so Astaxanthin is a Fail.
- Flapen Score
- 42 / 100Top 24% of 198 Health, Household and Personal Care niches · +5 vs the category median of 3742
- Market size
- $5K/yr4K searches / yr
- 90-day growth
- +0.8%search demand this quarter
- Competition
- 69%top-5 click share · 12 brands · 37 sellers
Flapen Score
Astaxanthin against its category
The dotted line is the Health, Household and Personal Care average. Past it, Astaxanthin is stronger. Inside it, weaker.
Market
The Astaxanthin market on Amazon at a glance
Shoppers on Amazon Singapore searched for Astaxanthin 4K times last year and spent an estimated $5K. The top 5 brands take 72% of clicks. Demand peaks in Jul. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.
- Searches, last 12 months
- 4K
- Growth, 90 days vs prior 90
- +0.8%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $5Ka year
- Peak month
- July1.8× the quietest month
- Top search term
- astaxanthin4K searches a year
02 · Price
A sale here is worth $36.46.
Listings sell for $36.46 on average, from $16.33 to $75.65. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $36.46 that is $0 to $4K a year per listing.
- Average price
- $36.46inside the $15 to $100 sweet spot
- Price range
- $16.33–$75.65
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
14% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #596 within Health, Household and Personal Care. It carries 1,614 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 14%
- Prime listings
- 64%
- Out of stock, average day
- 8.7%
- Average rank
- #596in Health, Household and Personal Care
- Average rating
- 4.62 starsAmazon Singapore average 4.47 stars
- Average reviews
- 1,614per listing
- Listings tracked
- 14
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 103 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 103 months
Products
Top Astaxanthin products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NOW Supplements Astaxanthin 10mg Extra Strength derived from Non-GMO Haematococcus Pluvialis Microalgae and has naturally occurring Lutein Canthaxanthin and Beta-Carotene 60 Softgels
- Price
- $24.66
- Rating
- 4.6/5
- Reviews
- 1,069
- Age
- 14y ago

Maximum Strength Astaxanthin Softgel Supplements Astaxanthin 12mg 120 Softgels 4 Month Supply Strongly Promotes Skin & Joint Health Hear Function and Immune Support Non-GMO
- Price
- $42.61
- Rating
- 4.6/5
- Reviews
- 1,749
- Age
- 5y ago

NOW Supplements Astaxanthin 4 mg derived from Non-GMO Haematococcus Pluvialis Microalgae and has naturally occurring Lutein Canthaxanthin and Beta-Carotene 90 Softgels
- Price
- $22.38
- Rating
- 4.6/5
- Reviews
- 1,614
- Age
- 15y ago

Natural Astaxanthin 12mg 90 Softgels 3 Month Supply Premium Astaxanthin Supplements (MicroAlgae) Supports Eye Joint Internal Circulation Health and Antioxidant Easy to Swallow
- Price
- $48.35
- Rating
- 4.5/5
- Reviews
- 4,678
- Age
- 5y ago

Astaxanthin 10mg | 60 Softgels | Non-GMO Gluten Free Supplement | by Horbaach
- Price
- $16.33
- Rating
- 4.6/5
- Reviews
- 549
- Age
- 4y ago
Trending
estimated 90-day click momentum
BioFinest Astaxanthin 6mg 12mg Antioxidant Supplement Softgel 90 Count with Vitamin E Beta Carotene Cellular Protection
- Price
- $29.82
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Naturalis New Zealand Astaxanthin (12mg) | Enhanced with Natural Vitamin E | Non-GMO Soy & Gluten Free | 120 Softgels (4 Month Supply)
- Price
- $75.65
- Rating
- 4.6/5
- Reviews
- 367
- Age
- 5y ago

NOW Supplements Astaxanthin 10mg Extra Strength derived from Non-GMO Haematococcus Pluvialis Microalgae and has naturally occurring Lutein Canthaxanthin and Beta-Carotene 60 Softgels
- Price
- $24.66
- Rating
- 4.6/5
- Reviews
- 1,069
- Age
- 14y ago

Nutricost Astaxanthin 6mg Non-GMO and Gluten Free 120 Softgels (4 Month Supply)
- Price
- $28.48
- Rating
- 4.6/5
- Reviews
- 590
- Age
- 4y ago

NOW Foods Astaxanthin 10mg 60 SoftGels (2 Pack)
- Price
- $62.16
- Rating
- 4.9/5
- Reviews
- 43
- Age
- 6y ago
Newest
by launch date
BioFinest Astaxanthin 6mg 12mg Antioxidant Supplement Softgel 90 Count with Vitamin E Beta Carotene Cellular Protection
- Price
- $29.82
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Astaxanthin 12mg Max Strength (AstaReal: Natural Patented Astaxanthin with 70+ Human Clinical Trials - Worlds Most Studied Brand) Grown Harvested and Made in The USA by Double Wood Supplements
- Price
- $31.97
- Rating
- 4.7/5
- Reviews
- 2,542
- Age
- 4y ago

Astaxanthin 10mg | 60 Softgels | Non-GMO Gluten Free Supplement | by Horbaach
- Price
- $16.33
- Rating
- 4.6/5
- Reviews
- 549
- Age
- 4y ago

Nutricost Astaxanthin 6mg Non-GMO and Gluten Free 120 Softgels (4 Month Supply)
- Price
- $28.48
- Rating
- 4.6/5
- Reviews
- 590
- Age
- 4y ago

Naturalis New Zealand Astaxanthin (12mg) | Enhanced with Natural Vitamin E | Non-GMO Soy & Gluten Free | 120 Softgels (4 Month Supply)
- Price
- $75.65
- Rating
- 4.6/5
- Reviews
- 367
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
37
Est. top-5 brand share
72%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
23%
- Now Foods33%
- NatureBell16%
- Micro Ingredients8%
- Horbäach7%
- Doctor's Best7%
- Swanson5%
Demand
Astaxanthin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.8×
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Astaxanthin questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









