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Astaxanthin

Fail

Shoppers spend an estimated $5K a year here, so Astaxanthin is a Fail.

Flapen Score
42
42 / 100
Top 24% of 198 Health, Household and Personal Care niches · +5 vs the category median of 37
Market size
$5K/yr4K searches / yr
90-day growth
+0.8%search demand this quarter
Competition
69%top-5 click share · 12 brands · 37 sellers

Flapen Score

Astaxanthin against its category

The dotted line is the Health, Household and Personal Care average. Past it, Astaxanthin is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Astaxanthin market on Amazon at a glance

Shoppers on Amazon Singapore searched for Astaxanthin 4K times last year and spent an estimated $5K. The top 5 brands take 72% of clicks. Demand peaks in Jul. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months
4K
Growth, 90 days vs prior 90
+0.8%
Conversion, latest week
3.0%
Market size, estimated
$5Ka year
Peak month
July1.8× the quietest month
Top search term
astaxanthin4K searches a year

02 · Price

A sale here is worth $36.46.

Listings sell for $36.46 on average, from $16.33 to $75.65. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $36.46 that is $0 to $4K a year per listing.

Average price
$36.46inside the $15 to $100 sweet spot
Price range
$16.33–$75.65
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

14% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #596 within Health, Household and Personal Care. It carries 1,614 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
64%
Out of stock, average day
8.7%
Average rank
#596in Health, Household and Personal Care
Average rating
4.62 starsAmazon Singapore average 4.47 stars
Average reviews
1,614per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 103 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
103 months

Products

Top Astaxanthin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

37

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

23%

  • Brand 133%
  • Brand 216%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Astaxanthin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175125Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

FAQ

Common Astaxanthin questions

Answered from the same tracked data.