Astaxanthin
a small market ($5K/yr) — Astaxanthin doesn't clear our bar today.
Flapen Score
Top 24% of 198 Health, Household and Personal Care niches · +5 vs the category median of 37
Is Astaxanthin profitable on Amazon?
According to Flapen's Amazon Singapore niche tracking, Astaxanthin is a $5K/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jul. Verdict: Skip it — 42/100.
Astaxanthin: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +0.8% over the last 90 days and 3.0% of searches end in a purchase.
$5K
revenue / yr
Who owns the niche?
The top 5 brands hold 72% of demand, so 28% of the market is open.
28%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 14 products
Top Astaxanthin products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
NOW Supplements Astaxanthin 10mg Extra Strength derived from Non-GMO Haematococcus Pluvialis Microalgae and has naturally occurring Lutein Canthaxanthin and Beta-Carotene 60 Softgels
- Price
- $24.66
- Rating
- 4.6/5
- Reviews
- 1,069
- Age
- 14y ago

Maximum Strength Astaxanthin Softgel Supplements Astaxanthin 12mg 120 Softgels 4 Month Supply Strongly Promotes Skin & Joint Health Hear Function and Immune Support Non-GMO
- Price
- $42.61
- Rating
- 4.6/5
- Reviews
- 1,749
- Age
- 5y ago

NOW Supplements Astaxanthin 4 mg derived from Non-GMO Haematococcus Pluvialis Microalgae and has naturally occurring Lutein Canthaxanthin and Beta-Carotene 90 Softgels
- Price
- $22.38
- Rating
- 4.6/5
- Reviews
- 1,614
- Age
- 15y ago

Natural Astaxanthin 12mg 90 Softgels 3 Month Supply Premium Astaxanthin Supplements (MicroAlgae) Supports Eye Joint Internal Circulation Health and Antioxidant Easy to Swallow
- Price
- $48.35
- Rating
- 4.5/5
- Reviews
- 4,678
- Age
- 5y ago

Astaxanthin 10mg | 60 Softgels | Non-GMO Gluten Free Supplement | by Horbaach
- Price
- $16.33
- Rating
- 4.6/5
- Reviews
- 549
- Age
- 4y ago
Trending
90-day click momentum
BioFinest Astaxanthin 6mg 12mg Antioxidant Supplement Softgel 90 Count with Vitamin E Beta Carotene Cellular Protection
- Price
- $29.82
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Naturalis New Zealand Astaxanthin (12mg) | Enhanced with Natural Vitamin E | Non-GMO Soy & Gluten Free | 120 Softgels (4 Month Supply)
- Price
- $75.65
- Rating
- 4.6/5
- Reviews
- 367
- Age
- 5y ago

NOW Supplements Astaxanthin 10mg Extra Strength derived from Non-GMO Haematococcus Pluvialis Microalgae and has naturally occurring Lutein Canthaxanthin and Beta-Carotene 60 Softgels
- Price
- $24.66
- Rating
- 4.6/5
- Reviews
- 1,069
- Age
- 14y ago

Nutricost Astaxanthin 6mg Non-GMO and Gluten Free 120 Softgels (4 Month Supply)
- Price
- $28.48
- Rating
- 4.6/5
- Reviews
- 590
- Age
- 4y ago

NOW Foods Astaxanthin 10mg 60 SoftGels (2 Pack)
- Price
- $62.16
- Rating
- 4.9/5
- Reviews
- 43
- Age
- 6y ago
Newest
by launch date
BioFinest Astaxanthin 6mg 12mg Antioxidant Supplement Softgel 90 Count with Vitamin E Beta Carotene Cellular Protection
- Price
- $29.82
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Astaxanthin 12mg Max Strength (AstaReal: Natural Patented Astaxanthin with 70+ Human Clinical Trials - Worlds Most Studied Brand) Grown Harvested and Made in The USA by Double Wood Supplements
- Price
- $31.97
- Rating
- 4.7/5
- Reviews
- 2,542
- Age
- 4y ago

Astaxanthin 10mg | 60 Softgels | Non-GMO Gluten Free Supplement | by Horbaach
- Price
- $16.33
- Rating
- 4.6/5
- Reviews
- 549
- Age
- 4y ago

Nutricost Astaxanthin 6mg Non-GMO and Gluten Free 120 Softgels (4 Month Supply)
- Price
- $28.48
- Rating
- 4.6/5
- Reviews
- 590
- Age
- 4y ago

Naturalis New Zealand Astaxanthin (12mg) | Enhanced with Natural Vitamin E | Non-GMO Soy & Gluten Free | 120 Softgels (4 Month Supply)
- Price
- $75.65
- Rating
- 4.6/5
- Reviews
- 367
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
37
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
23%
- Now Foods33%
- NatureBell16%
- Micro Ingredients8%
- Horbäach7%
- Doctor's Best7%
- Swanson5%
Astaxanthin demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul · busiest ÷ quietest = 1.8×
Common Astaxanthin questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.









