Ashwagandha
a small market ($21K/yr) — Ashwagandha doesn't clear our bar today.
Flapen Score
Top 18% of 198 Health, Household and Personal Care niches · +7 vs the category median of 37
Is Ashwagandha profitable on Amazon?
According to Flapen's Amazon Singapore niche tracking, Ashwagandha is a $21K/yr Amazon Singapore market (9K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Oct. Verdict: Skip it — 44/100.
Ashwagandha: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -10.0% over the last 90 days and 8.8% of searches end in a purchase.
$21K
revenue / yr
Who owns the niche?
The top 5 brands hold 83% of demand, so 17% of the market is open.
17%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 16 products
Top Ashwagandha products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
NOW Supplements KSM-66 Ashwagandha Stress and Sleep Support 90 Veg Capsules
- Price
- $27.26
- Rating
- 4.7/5
- Reviews
- 652
- Age
- 1y ago
NOW Supplements Ashwagandha (Withania somnifera) 450 mg (Standardized Extract) for Immune Support 90 Veg Capsules
- Price
- $16.68
- Rating
- 4.5/5
- Reviews
- 8,759
- Age
- 13y ago
KSM-66 Ashwagandha and Lions Mane Tablets - High Strength 2200mg | KSM-66 Ashwagandha Root Extract and Lions Mane Mushroom Extract - 120 Vegan Tablets with Black Pepper - UK Made by Prowise
- Price
- $17.83
- Rating
- 4.4/5
- Reviews
- 831
- Age
- 1y ago
Himalaya Organic Ashwagandha 2 Month Supply for Stress Relief USDA Certified Organic Non-GMO Gluten-Free Supplement 100% Ashwagandha powder & extract 670 mg 60 Caplets
- Price
- $35.42
- Rating
- 4.6/5
- Reviews
- 8,623
- Age
- 13y ago
Swanson Full Spectrum Ashwagandha 450 mg 100 Vegan Caps Halal Promote Relaxation Calm Relax Manage Stress Ease Anxiousness
- Price
- $14.03
- Rating
- 4.6/5
- Reviews
- 1,422
- Age
- 21y ago
Trending
90-day click momentum
THORNE - Ashwagandha - Highly Concentrated Shoden - Calming Stress Support for Women & Men* - Supports Daytime Energy Mental Clarity & Optimal Immune Function* - 30 Capsules
- Price
- $29.10
- Rating
- 4.6/5
- Reviews
- 530
- Age
- 2w ago
NOW Supplements KSM-66 Ashwagandha Stress and Sleep Support 90 Veg Capsules
- Price
- $27.26
- Rating
- 4.7/5
- Reviews
- 652
- Age
- 1y ago
Organic Ashwagandha 2 100 mg - 100 Vegan Capsules Pure Organic Ashwagandha Powder and Root Extract - Natural Anxiety Relief Mood Enhancer Immune & Thyroid Support Anti Anxiety
- Price
- $45.13
- Rating
- 4.5/5
- Reviews
- 49,727
- Age
- 9y ago
Organic Ashwagandha with Black Pepper - 180 Capsules - 1950mg Maximum Strength for Stress and Mood Support Sleep Thyroid Energy Hair Pure Root Extract Powder - Vegan Supplements for Men and Women
- Price
- $29.45
- Rating
- 4.5/5
- Reviews
- 3,137
- Age
- 7y ago
Swanson Full Spectrum Ashwagandha 450 mg 100 Vegan Caps Halal Promote Relaxation Calm Relax Manage Stress Ease Anxiousness
- Price
- $14.03
- Rating
- 4.6/5
- Reviews
- 1,422
- Age
- 21y ago
Newest
by launch dateTHORNE - Ashwagandha - Highly Concentrated Shoden - Calming Stress Support for Women & Men* - Supports Daytime Energy Mental Clarity & Optimal Immune Function* - 30 Capsules
- Price
- $29.10
- Rating
- 4.6/5
- Reviews
- 530
- Age
- 2w ago
NOW Supplements KSM-66 Ashwagandha Stress and Sleep Support 90 Veg Capsules
- Price
- $27.26
- Rating
- 4.7/5
- Reviews
- 652
- Age
- 1y ago
KSM-66 Ashwagandha and Lions Mane Tablets - High Strength 2200mg | KSM-66 Ashwagandha Root Extract and Lions Mane Mushroom Extract - 120 Vegan Tablets with Black Pepper - UK Made by Prowise
- Price
- $17.83
- Rating
- 4.4/5
- Reviews
- 831
- Age
- 1y ago
Ashwagandha 1500mg 180 Vegan Tablets | 6 Months Supply | Pure High Strength Ashwagandha Root Extract | Made in UK by Prowise Healthcare
- Price
- $30.84
- Rating
- 4.4/5
- Reviews
- 1,196
- Age
- 2y ago
Goli Nutrition Ashwagandha Gummies Dietary Supplement Mixed Berry Flavour (For Relax Restore & Unwind) 60S
- Price
- $25.55
- Rating
- 4.2/5
- Reviews
- 68
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
26
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
12%
- Now Foods39%
- PH PROWISE Healthcare14%
- Himalaya13%
- Swanson11%
- NaturaLife Labs7%
- Goli5%
- Open — no brand owns it (5 brands, 12%)
Ashwagandha demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct · busiest ÷ quietest = 1.5×
Top Ashwagandha search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- ashwagandha7K/yr
- ashwagandha ksm 661K/yr
- ashwagandha supplements432/yr
What reviews say buyers love and hate about Ashwagandha
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Nice for relaxing”
“Nice for relaxing”
Common Ashwagandha questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
