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Ashwagandha

Fail

Shoppers spend an estimated $21K a year here, so Ashwagandha is a Fail.

Flapen Score
44
44 / 100
Top 18% of 198 Health, Household and Personal Care niches · +7 vs the category median of 37
Market size
$21K/yr9K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
69%top-5 click share · 11 brands · 26 sellers

Flapen Score

Ashwagandha against its category

The dotted line is the Health, Household and Personal Care average. Past it, Ashwagandha is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ashwagandha market on Amazon at a glance

Shoppers on Amazon Singapore searched for Ashwagandha 9K times last year and spent an estimated $21K. The top 5 brands take 83% of clicks. Demand peaks in Oct. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
8.8%
Market size, estimated
$21Ka year
Peak month
October1.5× the quietest month
Top search term
ashwagandha7K searches a year

02 · Price

A sale here is worth $26.19.

Listings sell for $26.19 on average, from $9.73 to $45.13. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $26.19 that is $0 to $3K a year per listing.

Average price
$26.19inside the $15 to $100 sweet spot
Price range
$9.73–$45.13
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #277 within Health, Household and Personal Care. It carries 11,226 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
81%
Out of stock, average day
5.3%
Average rank
#277in Health, Household and Personal Care
Average rating
4.49 starsAmazon Singapore average 4.47 stars
Average reviews
11,226per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Ashwagandha products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

26

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

12%

  • Brand 139%
  • Brand 214%
  • Brand 313%
  • Brand 411%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (5 brands, 12%)

Demand

Ashwagandha search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400300Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.5×

Search terms

Top Ashwagandha search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ashwagandha7K/yr
  • ashwagandha ksm 661K/yr
  • ashwagandha supplements432/yr

Reviews and returns

What reviews say buyers love and hate about Ashwagandha

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Stress/Anxiety”
<0.1%of orders come back, a rate Amazon rounds to zero
“Nice for relaxing”
A buyer, on “Stress/Anxiety”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

FAQ

Common Ashwagandha questions

Answered from the same tracked data.