Is ashwagandha profitable to sell on Amazon Singapore?

The niche generates $21K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Skip it (44/100).

How competitive is the ashwagandha niche?

11 brands and 26 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 83% of demand.

When does demand for ashwagandha peak?

Demand peaks in Oct; the busiest month runs 1.5× the quietest.

What does it cost to enter the ashwagandha niche?

Listings span $9.73–$45.13; the average listing price is $26.19 (sweet spot $15–$100). The average incumbent carries 11,226 reviews — the moat a new listing must climb.

ashwagandha

Skip it

A small market ($21K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.19

avg listing price — sweet spot $15–$100

Price range

Great$9.73–$45.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad11,225.94

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-10.0%

90-day search growth — must beat 0% to launch

Market size

Bad$21K

$21K/yr · 9K searches

According to Flapen's Amazon Singapore niche tracking, ashwagandha is a $21K/yr Amazon Singapore market (9K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Oct. Verdict: Skip it — 44/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

ashwagandha market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $13K–$20K; units × avg price
Conversion rate: 8.8%
Avg BSR: #277
Page quality: 0%
Prime: 81%
Sponsored: 44%
Out of stock: 5.3%
Avg brand age: 81 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

12%

Now Foods39%
PH PROWISE Healthcare14%
Himalaya13%
Swanson11%
NaturaLife Labs7%
Goli5%
Open — no brand owns it (5 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.0% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 1.5×

Open Trend

Top ashwagandha search terms

ashwagandha7K/yr +1.5%6.5% conv.
ashwagandha ksm 661K/yr -47.8%7.8% conv.
ashwagandha supplements432/yr -81.3%0.0% conv.

All search terms

Top ashwagandha products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NOW Supplements KSM-66 Ashwagandha Stress and Sleep Support 90 Veg Capsules

Now Foods$27.264.7★652 rev

NOW Supplements Ashwagandha (Withania somnifera) 450 mg (Standardized Extract) for Immune Support 90 Veg Capsules

Now Foods$16.684.5★8,759 rev

KSM-66 Ashwagandha and Lions Mane Tablets - High Strength 2200mg | KSM-66 Ashwagandha Root Extract and Lions Mane Mushroom Extract - 120 Vegan Tablets with Black Pepper - UK Made by Prowise

PH PROWISE Healthcare$17.834.4★831 rev

Himalaya Organic Ashwagandha 2 Month Supply for Stress Relief USDA Certified Organic Non-GMO Gluten-Free Supplement 100% Ashwagandha powder & extract 670 mg 60 Caplets

Himalaya$35.424.6★8,623 rev

Swanson Full Spectrum Ashwagandha 450 mg 100 Vegan Caps Halal Promote Relaxation Calm Relax Manage Stress Ease Anxiousness

Swanson$14.034.6★1,422 rev

Newest

by launch date

THORNE - Ashwagandha - Highly Concentrated Shoden - Calming Stress Support for Women & Men* - Supports Daytime Energy Mental Clarity & Optimal Immune Function* - 30 Capsules

THORNE$29.10530 rev

2w ago

NOW Supplements KSM-66 Ashwagandha Stress and Sleep Support 90 Veg Capsules

Now Foods$27.26652 rev

1y ago

KSM-66 Ashwagandha and Lions Mane Tablets - High Strength 2200mg | KSM-66 Ashwagandha Root Extract and Lions Mane Mushroom Extract - 120 Vegan Tablets with Black Pepper - UK Made by Prowise

PH PROWISE Healthcare$17.83831 rev

1y ago

Ashwagandha 1500mg 180 Vegan Tablets | 6 Months Supply | Pure High Strength Ashwagandha Root Extract | Made in UK by Prowise Healthcare

PH PROWISE Healthcare$30.841,196 rev

2y ago

Goli Nutrition Ashwagandha Gummies Dietary Supplement Mixed Berry Flavour (For Relax Restore & Unwind) 60S

Goli$25.5568 rev

5y ago

What buyers say about ashwagandha

What buyers praise and complain about, mined from review topics.

What buyers love

Stress/Anxiety50%

“Nice for relaxing”

Comfort-Overall50%