Ashwagandha
FailShoppers spend an estimated $21K a year here, so Ashwagandha is a Fail.
- Flapen Score
- 44 / 100Top 18% of 198 Health, Household and Personal Care niches · +7 vs the category median of 3744
- Market size
- $21K/yr9K searches / yr
- 90-day growth
- -10.0%search demand this quarter
- Competition
- 69%top-5 click share · 11 brands · 26 sellers
Flapen Score
Ashwagandha against its category
The dotted line is the Health, Household and Personal Care average. Past it, Ashwagandha is stronger. Inside it, weaker.
Market
The Ashwagandha market on Amazon at a glance
Shoppers on Amazon Singapore searched for Ashwagandha 9K times last year and spent an estimated $21K. The top 5 brands take 83% of clicks. Demand peaks in Oct. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 8.8% of those searches ended in a purchase.
Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.
- Searches, last 12 months
- 9K
- Growth, 90 days vs prior 90
- -10.0%
- Conversion, latest week
- 8.8%
- Market size, estimated
- $21Ka year
- Peak month
- October1.5× the quietest month
- Top search term
- ashwagandha7K searches a year
02 · Price
A sale here is worth $26.19.
Listings sell for $26.19 on average, from $9.73 to $45.13. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $26.19 that is $0 to $3K a year per listing.
- Average price
- $26.19inside the $15 to $100 sweet spot
- Price range
- $9.73–$45.13
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
44% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #277 within Health, Household and Personal Care. It carries 11,226 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 81%
- Out of stock, average day
- 5.3%
- Average rank
- #277in Health, Household and Personal Care
- Average rating
- 4.49 starsAmazon Singapore average 4.47 stars
- Average reviews
- 11,226per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 81 months
Products
Top Ashwagandha products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
26
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
12%
- Brand 139%
- Brand 214%
- Brand 313%
- Brand 411%
- Brand 57%
- Brand 65%
- Open — no brand owns it (5 brands, 12%)
Demand
Ashwagandha search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.5×
Search terms
Top Ashwagandha search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ashwagandha7K/yr
- ashwagandha ksm 661K/yr
- ashwagandha supplements432/yr
Reviews and returns
What reviews say buyers love and hate about Ashwagandha
We read the reviews and the return reasons for every product selling here.
“Nice for relaxing”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
2 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ashwagandha questions
Answered from the same tracked data.









