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Antiseptic

Fail

Shoppers spend an estimated $1K a year here, so Antiseptic is a Fail.

Flapen Score
31
31 / 100
Ranks 147 of 198 Health, Household and Personal Care niches · −6 vs the category median of 37
Market size
$1K/yr2K searches / yr
90-day growth
-23.2%search demand this quarter
Competition
100%top-5 click share · 3 brands · 4 sellers

Flapen Score

Antiseptic against its category

The dotted line is the Health, Household and Personal Care average. Past it, Antiseptic is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Antiseptic market on Amazon at a glance

Shoppers on Amazon Singapore searched for Antiseptic 2K times last year and spent an estimated $1K. All 3 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 2K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1K a year.

Searches, last 12 months
2K
Growth, 90 days vs prior 90
-23.2%
Conversion, latest week
11.1%
Market size, estimated
$1Ka year
Peak month
August1.5× the quietest month
Top search term
antiseptic931 searches a year

02 · Price

A sale here is worth $7.40.

Listings sell for $7.40 on average, from $5.95 to $8.62. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $7.40 that is $0 to $740 a year per listing.

Average price
$7.40under the $15 to $100 sweet spot
Price range
$5.95–$8.62
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$740
Returns
0.2%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #11 within Health, Household and Personal Care. It carries 3,575 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
9.1%
Average rank
#11in Health, Household and Personal Care
Average rating
4.27 starsAmazon Singapore average 4.47 stars
Average reviews
3,575per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Antiseptic products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 136%
  • Brand 236%
  • Brand 328%

Demand

Antiseptic search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7050Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

FAQ

Common Antiseptic questions

Answered from the same tracked data.