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42

ankle guard

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 44Conversion 0Competition 53Returns 76Price range 93Avg price 95Brand share 39Review moat 25Quality gap 52

Avg price

Incredible$27.86

avg listing price — sweet spot $15–$100

Price range

Great$14.17–$45.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great2.0%

return rate — above 5% kills the launch gate

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+14.9%

90-day search growth — must beat 0% to launch

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,635.11

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$0

$0/yr · 7K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Singapore niche tracking, ankle guard is a $0/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 42/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

ankle guard market data

Units sold / yr
100–250
avg 0–100/product
Revenue / yr
$3K–$7K
units × avg price
Conversion rate
0.0%
Avg BSR
#11
Page quality
0%
Prime
100%
Sponsored
47%
Out of stock
16.1%
Avg brand age
101 months
Avg seller age
0 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

25

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

53%

Top 20: 100%

Open market

15%

  • VS VITAL SALVEO26%
  • Futuro25%
  • BraceUP20%
  • INDEEMAX6%
  • Vantelin5%
  • Lusenone4%
  • Open — no brand owns it (5 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +14.9% search growth over the last 90 days.
250150Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top ankle guard search terms

  • ankle brace2K/yr
  • ankle support2K/yr
  • ankle guard2K/yr
All search terms

Top ankle guard products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$010%$015%$020%$01101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

What buyers say about ankle guard

What buyers praise and complain about, mined from review topics.

Top return reasons

Size-Overall64%
Functionality-Overall14%
Product Condition14%
Compression7%

Common questions

Is ankle guard profitable to sell on Amazon Singapore?
The niche generates $0/yr across 19 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +14.9%. Flapen's verdict: Skip it (42/100).
How competitive is the ankle guard niche?
11 brands and 25 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 82% of demand.
When does demand for ankle guard peak?
Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the ankle guard niche?
Listings span $14.17–$45.49; the average listing price is $27.86 (sweet spot $15–$100). The average incumbent carries 4,635 reviews — the moat a new listing must climb.