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Ankle Guard

a small market ($0/yr) — Ankle Guard doesn't clear our bar today.

Flapen Score

42
Skip it

Top 24% of 198 Health, Household and Personal Care niches · +5 vs the category median of 37

Market size 0Growth 44Conversion 0Competition 53Returns 76Price range 93Avg price 95Brand share 39Review moat 25Quality gap 52
This niche Category average · 198 niches

Is Ankle Guard profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Ankle Guard is a $0/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 42/100.

Ankle Guard: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +14.9% over the last 90 days and 0.0% of searches end in a purchase.

$0

revenue / yr

Units sold / yr250
Search volume / yr+14.9%7K
Conversion rate0.0%
Avg price$27.86

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers11 · 25
Top-5 product click share53%
Open market18%
Avg brand age101 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement47%
New entrants (1y)4· 0 succeeded
Avg rating4.4★
Avg reviews4,635

Top Ankle Guard products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

$0$0$0$0$01101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

25

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

53%

Top 20: 100%

Open market

15%

  • VS VITAL SALVEO26%
  • Futuro25%
  • BraceUP20%
  • INDEEMAX6%
  • Vantelin5%
  • Lusenone4%
  • Open — no brand owns it (5 brands, 15%)

Ankle Guard demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume7KCVR0.0%Products19Brands11Top 5 Brands82%OOS Rate16.1%Rating4.4★Reviews4,635Avg BSR#11
250150Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Ankle Guard search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ankle brace2K/yr
  • ankle support2K/yr
  • ankle guard2K/yr

Ankle Guard return rate & reasons

Why buyers send it back, as a share of all return requests.

2.0%

Return rate

64%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
64%
2Functionality-Overall
14%
3Product Condition
14%
4Compression
7%

Common Ankle Guard questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ankle Guard 42/100 on Amazon Singapore — Skip it. The niche generates $0/yr across 19 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved +14.9% over the last 90 days.
Search demand for Ankle Guard on Amazon Singapore is steady year-round — the busiest month runs 1.5× the quietest.