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Ankle Guard

Fail

Shoppers spend an estimated $0 a year here, so Ankle Guard is a Fail.

Flapen Score
42
42 / 100
Top 24% of 198 Health, Household and Personal Care niches · +5 vs the category median of 37
Market size
$0/yr7K searches / yr
90-day growth
+14.9%search demand this quarter
Competition
53%top-5 click share · 11 brands · 25 sellers

Flapen Score

Ankle Guard against its category

The dotted line is the Health, Household and Personal Care average. Past it, Ankle Guard is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ankle Guard market on Amazon at a glance

Shoppers on Amazon Singapore searched for Ankle Guard 7K times last year and spent an estimated $0. The top 5 brands take 82% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
+14.9%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
October1.5× the quietest month
Top search term
ankle brace2K searches a year

02 · Price

A sale here is worth $27.86.

Listings sell for $27.86 on average, from $14.17 to $45.49. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $27.86 that is $0 to $3K a year per listing.

Average price
$27.86inside the $15 to $100 sweet spot
Price range
$14.17–$45.49
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #11 within Health, Household and Personal Care. It carries 4,635 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
100%
Out of stock, average day
16.1%
Average rank
#11in Health, Household and Personal Care
Average rating
4.44 starsAmazon Singapore average 4.47 stars
Average reviews
4,635per listing
Listings tracked
19

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 101 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
101 months

Products

Top Ankle Guard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

25

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

53%

Top 20: 100%

Open market

15%

  • Brand 126%
  • Brand 225%
  • Brand 320%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (5 brands, 15%)

Demand

Ankle Guard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250150Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Ankle Guard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ankle brace2K/yr
  • ankle support2K/yr
  • ankle guard2K/yr

Reviews and returns

What reviews say buyers love and hate about Ankle Guard

We read the reviews and the return reasons for every product selling here.

2.0%of orders come back

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common Ankle Guard questions

Answered from the same tracked data.