Skip to content

All Purpose Cleaner

Fail

Shoppers spend an estimated $0 a year here, so All Purpose Cleaner is a Fail.

Flapen Score
21
21 / 100
Ranks 196 of 198 Health, Household and Personal Care niches · −16 vs the category median of 37
Market size
$0/yr5K searches / yr
90-day growth
-21.4%search demand this quarter
Competition
74%top-5 click share · 3 brands · 6 sellers

Flapen Score

All Purpose Cleaner against its category

The dotted line is the Health, Household and Personal Care average. Past it, All Purpose Cleaner is stronger. Inside it, weaker.

21Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The All Purpose Cleaner market on Amazon at a glance

Shoppers on Amazon Singapore searched for All Purpose Cleaner 5K times last year and spent an estimated $0. All 3 brands take every click. Demand peaks in Oct. Flapen scores it 21 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
-21.4%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
October2.0× the quietest month
Top search term
all purpose cleaner954 searches a year

02 · Price

A sale here is worth $8.38.

Listings sell for $8.38 on average, from $4.29 to $17.55. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $8.38 that is $0 to $838 a year per listing.

Average price
$8.38under the $15 to $100 sweet spot
Price range
$4.29–$17.55
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$838
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 39.6% of listings are out of stock. The average listing ranks #51 within Health, Household and Personal Care. It carries 3,554 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
89%
Out of stock, average day
39.6%
Average rank
#51in Health, Household and Personal Care
Average rating
4.72 starsAmazon Singapore average 4.47 stars
Average reviews
3,554per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 108 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
108 months

Products

Top All Purpose Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 175%
  • Brand 218%
  • Brand 37%

Demand

All Purpose Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200150Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.0×

Search terms

Top All Purpose Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • all purpose cleaner954/yr
  • surface cleaner875/yr
  • method all purpose732/yr
  • multi purpose cleaner562/yr
  • method cleaner638/yr
  • method all purpose cleaner523/yr
  • multipurpose cleaner943/yr

Reviews and returns

What reviews say buyers love and hate about All Purpose Cleaner

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Smell”
33%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Fast delivery although pricey compared to other brands”
A buyer, on “Value For Money”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common All Purpose Cleaner questions

Answered from the same tracked data.