Air Freshener
FailShoppers spend an estimated $0 a year here, so Air Freshener is a Fail.
- Flapen Score
- 29 / 100Ranks 161 of 198 Health, Household and Personal Care niches · −8 vs the category median of 3729
- Market size
- $0/yr9K searches / yr
- 90-day growth
- -24.9%search demand this quarter
- Competition
- 47%top-5 click share · 4 brands · 2 sellers
Flapen Score
Air Freshener against its category
The dotted line is the Health, Household and Personal Care average. Past it, Air Freshener is stronger. Inside it, weaker.
Market
The Air Freshener market on Amazon at a glance
Shoppers on Amazon Singapore searched for Air Freshener 9K times last year and spent an estimated $0. All 4 brands take every click. Flapen scores it 29 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 9K
- Growth, 90 days vs prior 90
- -24.9%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Top search term
- air freshener7K searches a year
02 · Price
A sale here is worth $5.09.
Listings sell for $5.09 on average, from $3.22 to $11.69. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $5.09 that is $0 to $509 a year per listing.
- Average price
- $5.09under the $15 to $100 sweet spot
- Price range
- $3.22–$11.69
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$509
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
19% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.5% of listings are out of stock. The average listing ranks #109 within Health, Household and Personal Care. It carries 10 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 19%
- Prime listings
- 100%
- Out of stock, average day
- 20.5%
- Average rank
- #109in Health, Household and Personal Care
- Average rating
- 4.63 starsAmazon Singapore average 4.47 stars
- Average reviews
- 10per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Air Freshener products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Glade Air Freshener Spray Fresh Lemon 320 ml
- Price
- $3.53
- Rating
- 4.3/5
- Reviews
- 6
- Age
- 7y ago

Glade Aerosol Ocean Escape 320ml
- Price
- $3.56
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 7y ago

Glade Scented Gel Sakura Sakura 180 grams
- Price
- $3.23
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 6y ago

Glade Aerosol Wild Lavender 320ml
- Price
- $3.72
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 7y ago

Glade Scented Gel Lavender 180g
- Price
- $3.24
- Rating
- 4.3/5
- Reviews
- 26
- Age
- 7y ago
Trending
estimated 90-day click momentum
Glade Scented Gel Morning Freshness 180g
- Price
- $3.33
- Rating
- 4.3/5
- Reviews
- 26
- Age
- 13y ago

Glade Automatic Spray Starter Kit Sakura & Waterlily Air Freshener 252ml
- Price
- $11.69
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5y ago

Glade Air Freshener Spray Fresh Lemon 320 ml
- Price
- $3.53
- Rating
- 4.3/5
- Reviews
- 6
- Age
- 7y ago

Glade Scented Gel Essences Elite Crisp Green Apple and Peach
- Price
- $3.78
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

Air Wick Natural Oil Scented Gel Fresh Waters 180 g
- Price
- $3.31
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 7y ago
Newest
by launch date
Glade Scented Gel Essences Elite Crisp Green Apple and Peach
- Price
- $3.78
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

Ambi Pur Room Fresh Gel Downy Mystique Premium Parfum 180 g
- Price
- $4.57
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 3y ago

Glade Automatic Spray Refill Sakura & Waterlily Air Freshener 252ml
- Price
- $8.10
- Rating
- 4.6/5
- Reviews
- 2
- Age
- 5y ago

Glade Automatic Spray Starter Kit Sakura & Waterlily Air Freshener 252ml
- Price
- $11.69
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5y ago

Glade Scented Gel Sakura Sakura 180 grams
- Price
- $3.23
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 rising
Sellers
2
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 100%
Open market
0%
- Glade80%
- Ambi Pur14%
- Downy3%
- Air Wick3%
Demand
Air Freshener search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 3.6× · 9 of 12 months tracked
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Air Freshener questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









