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Air Freshener

Fail

Shoppers spend an estimated $0 a year here, so Air Freshener is a Fail.

Flapen Score
29
29 / 100
Ranks 161 of 198 Health, Household and Personal Care niches · −8 vs the category median of 37
Market size
$0/yr9K searches / yr
90-day growth
-24.9%search demand this quarter
Competition
47%top-5 click share · 4 brands · 2 sellers

Flapen Score

Air Freshener against its category

The dotted line is the Health, Household and Personal Care average. Past it, Air Freshener is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Air Freshener market on Amazon at a glance

Shoppers on Amazon Singapore searched for Air Freshener 9K times last year and spent an estimated $0. All 4 brands take every click. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
-24.9%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
air freshener7K searches a year

02 · Price

A sale here is worth $5.09.

Listings sell for $5.09 on average, from $3.22 to $11.69. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $5.09 that is $0 to $509 a year per listing.

Average price
$5.09under the $15 to $100 sweet spot
Price range
$3.22–$11.69
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$509
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

19% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.5% of listings are out of stock. The average listing ranks #109 within Health, Household and Personal Care. It carries 10 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
19%
Prime listings
100%
Out of stock, average day
20.5%
Average rank
#109in Health, Household and Personal Care
Average rating
4.63 starsAmazon Singapore average 4.47 stars
Average reviews
10per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Air Freshener products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 rising

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

47%

Top 20: 100%

Open market

0%

  • Brand 180%
  • Brand 214%
  • Brand 33%
  • Brand 43%

Demand

Air Freshener search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250150Black Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 3.6× · 9 of 12 months tracked

FAQ

Common Air Freshener questions

Answered from the same tracked data.