How competitive is the Air Freshener niche on Amazon Singapore?

4 brands and 2 sellers compete in Air Freshener on Amazon Singapore. The top 5 Air Freshener products take 47% of clicks and its top 5 brands hold 100% of demand.

Air Freshener

a small market ($0/yr) — Air Freshener doesn't clear our bar today.

Signals Low Review Barrier Out of Stock

Flapen Score

Skip it

Ranks 161 of 198 Health, Household and Personal Care niches · −8 vs the category median of 37

This niche Category average · 198 niches

Is Air Freshener profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Air Freshener is a $0/yr Amazon Singapore market (9K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.

Air Freshener: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.9% over the last 90 days and 0.0% of searches end in a purchase.

revenue / yr

Units sold / yr3K

Search volume / yr-24.9%9K

Conversion rate0.0%

Avg price$5.09

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 2

Top-5 product click share47%

Open market0%

Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 16 products

Top Air Freshener products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Glade Air Freshener Spray Fresh Lemon 320 ml

Price: $3.53
Rating: 4.3/5
Reviews: 6
Age: 7y ago

Glade Aerosol Ocean Escape 320ml

Price: $3.56
Rating: 5.0/5
Reviews: 3
Age: 7y ago

Glade Scented Gel Sakura Sakura 180 grams

Price: $3.23
Rating: 4.8/5
Reviews: 6
Age: 6y ago

Glade Aerosol Wild Lavender 320ml

Price: $3.72
Rating: 4.8/5
Reviews: 11
Age: 7y ago

Glade Scented Gel Lavender 180g

Price: $3.24
Rating: 4.3/5
Reviews: 26
Age: 7y ago

Newest

by launch date

Glade Scented Gel Essences Elite Crisp Green Apple and Peach

Price: $3.78
Rating: 5.0/5
Reviews: 1
Age: 2y ago

Ambi Pur Room Fresh Gel Downy Mystique Premium Parfum 180 g

Price: $4.57
Rating: 4.6/5
Reviews: 3
Age: 3y ago

Glade Automatic Spray Refill Sakura & Waterlily Air Freshener 252ml

Price: $8.10
Rating: 4.6/5
Reviews: 2
Age: 5y ago

Glade Automatic Spray Starter Kit Sakura & Waterlily Air Freshener 252ml

Price: $11.69
Rating: 5.0/5
Reviews: 1
Age: 5y ago

Glade Scented Gel Sakura Sakura 180 grams

Price: $3.23
Rating: 4.8/5
Reviews: 6
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

47%

Top 20: 100%

Open market

Glade80%
Ambi Pur14%
Downy3%
Air Wick3%

Air Freshener demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume9KCVR0.0%Products16Brands4Top 5 Brands100%OOS Rate20.5%Rating4.6★Reviews10Avg BSR#109

Common Air Freshener questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Air Freshener 29/100 on Amazon Singapore — Skip it. The niche generates $0/yr across 16 tracked products. Search demand moved -24.9% over the last 90 days.

Air Freshener sells for $5.09 on average on Amazon Singapore, outside our $15–$100 sweet spot. Listings span $3.22–$11.69. The average incumbent carries 10 reviews — the moat a new listing must climb.