air freshener
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible10.13avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$5.09avg listing price — sweet spot $15–$100
Growth
Bad-24.9%90-day search growth — must beat 0% to launch
Market size
Bad$0$0/yr · 9K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$3.22–$11.69cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Singapore niche tracking, air freshener is a $0/yr Amazon Singapore market (9K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
air freshener market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $13K–$15K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #109
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 19%
- Out of stock
- 20.5%
- Avg brand age
- 59 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
47%
Top 20: 100%
Open market
0%
- Glade80%
- Ambi Pur14%
- Downy3%
- Air Wick3%
Demand
Weekly Amazon search volume, last 37 weeks — -24.9% search growth over the last 90 days.Top air freshener products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Glade Scented Gel Essences Elite Crisp Green Apple and Peach
Glade$3.781 rev
Ambi Pur Room Fresh Gel Downy Mystique Premium Parfum 180 g
Downy$4.573 rev
Glade Automatic Spray Refill Sakura & Waterlily Air Freshener 252ml
Glade$8.102 rev
Glade Automatic Spray Starter Kit Sakura & Waterlily Air Freshener 252ml
Glade$11.691 rev
Glade Scented Gel Sakura Sakura 180 grams
Glade$3.236 rev
Trending
90-day click momentum
Glade Scented Gel Morning Freshness 180g
Glade$3.334.3★
Glade Automatic Spray Starter Kit Sakura & Waterlily Air Freshener 252ml
Glade$11.695.0★
Glade Air Freshener Spray Fresh Lemon 320 ml
Glade$3.534.3★
Glade Scented Gel Essences Elite Crisp Green Apple and Peach
Glade$3.785.0★
Air Wick Natural Oil Scented Gel Fresh Waters 180 g
Air Wick$3.314.6★
Common questions
- Is air freshener profitable to sell on Amazon Singapore?
- The niche generates $0/yr across 16 tracked products. 90-day search growth is -24.9%. Flapen's verdict: Skip it (29/100).
- How competitive is the air freshener niche?
- 4 brands and 2 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 100% of demand.
- What does it cost to enter the air freshener niche?
- Listings span $3.22–$11.69; the average listing price is $5.09 (sweet spot $15–$100). The average incumbent carries 10 reviews — the moat a new listing must climb.