Skip to content

Adult Diapers

Fail

Shoppers spend an estimated $0 a year here, so Adult Diapers is a Fail.

Flapen Score
42
42 / 100
Top 24% of 198 Health, Household and Personal Care niches · +5 vs the category median of 37
Market size
$0/yr7K searches / yr
90-day growth
+38.5%search demand this quarter
Competition
55%top-5 click share · 6 brands · 6 sellers

Flapen Score

Adult Diapers against its category

The dotted line is the Health, Household and Personal Care average. Past it, Adult Diapers is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Adult Diapers market on Amazon at a glance

Shoppers on Amazon Singapore searched for Adult Diapers 7K times last year and spent an estimated $0. The top 5 brands take 100% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +38.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
+38.5%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
May1.4× the quietest month
Top search term
adult diapers5K searches a year

02 · Price

A sale here is worth $23.99.

Listings sell for $23.99 on average, from $3.51 to $70.19. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $23.99 that is $0 to $2K a year per listing.

Average price
$23.99inside the $15 to $100 sweet spot
Price range
$3.51–$70.19
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.2%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 40.1% of listings are out of stock. The average listing ranks #71 within Health, Household and Personal Care. It carries 227 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
40.1%
Average rank
#71in Health, Household and Personal Care
Average rating
4.71 starsAmazon Singapore average 4.47 stars
Average reviews
227per listing
Listings tracked
12

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Adult Diapers products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

$0$0$0$0$01101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

Brands

6 rising

Sellers

6

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 100%

Open market

0%

  • TENA40%
  • Absorba25%
  • Depend14%
  • ライフリー8%
  • Dr.P6%
  • Giddy Up!6%
  • Open — no brand owns it (0%)

Demand

Adult Diapers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250150Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Adult Diapers search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • adult diapers5K/yr
  • tena adult diapers2K/yr
  • adult diaper1K/yr

Reviews and returns

What reviews say buyers love and hate about Adult Diapers

We read the reviews and the return reasons for every product selling here.

0.2%of orders come back

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

FAQ

Common Adult Diapers questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data