Adult Diapers
FailShoppers spend an estimated $0 a year here, so Adult Diapers is a Fail.
- Flapen Score
- 42 / 100Top 24% of 198 Health, Household and Personal Care niches · +5 vs the category median of 3742
- Market size
- $0/yr7K searches / yr
- 90-day growth
- +38.5%search demand this quarter
- Competition
- 55%top-5 click share · 6 brands · 6 sellers
Flapen Score
Adult Diapers against its category
The dotted line is the Health, Household and Personal Care average. Past it, Adult Diapers is stronger. Inside it, weaker.
Market
The Adult Diapers market on Amazon at a glance
Shoppers on Amazon Singapore searched for Adult Diapers 7K times last year and spent an estimated $0. The top 5 brands take 100% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +38.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 7K
- Growth, 90 days vs prior 90
- +38.5%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Peak month
- May1.4× the quietest month
- Top search term
- adult diapers5K searches a year
02 · Price
A sale here is worth $23.99.
Listings sell for $23.99 on average, from $3.51 to $70.19. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $23.99 that is $0 to $2K a year per listing.
- Average price
- $23.99inside the $15 to $100 sweet spot
- Price range
- $3.51–$70.19
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.2%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 40.1% of listings are out of stock. The average listing ranks #71 within Health, Household and Personal Care. It carries 227 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 100%
- Out of stock, average day
- 40.1%
- Average rank
- #71in Health, Household and Personal Care
- Average rating
- 4.71 starsAmazon Singapore average 4.47 stars
- Average reviews
- 227per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Adult Diapers products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TENA Proskin Pants Maxi M Case 10ct (Pack of 4)
- Price
- $65.31
- Rating
- 4.6/5
- Reviews
- 2,379
- Age
- 17y ago

Absorba Nateen Plus Adult Diapers - M (95-125cm) 10s
- Price
- $7.70
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago

TENA Value Adult Diapers XL Size (Carton of 8 packs)
- Price
- $70.19
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

TENA PROskin Pants Normal M (31 - 43) 10ct
- Price
- $11.98
- Rating
- 4.6/5
- Reviews
- 155
- Age
- 7y ago
![Lifree Powerful Unisex Pants Adult Diapers XL 35-50 Inch 9 Pcs [Single]](https://m.media-amazon.com/images/I/41V+BAwojWL.jpg)
Lifree Powerful Unisex Pants Adult Diapers XL 35-50 Inch 9 Pcs [Single]
- Price
- $10.97
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 7y ago
Trending
estimated 90-day click momentum
Dr.P Premium Level 7 Adult Tape Diaper L Size (9 Pieces)
- Price
- $8.12
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

TENA Proskin Slip Super Unisex Adult Diapers XL (Pack of 3 28 Pieces Each)
- Price
- $48.23
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 10mo ago

Absorba Conti-Fit Soft Adult Diapers Medium (10 Pieces)
- Price
- $3.51
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

TENA Value Adult Diapers XL Size (Carton of 8 packs)
- Price
- $70.19
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

Absorba Nateen Plus Adult Diapers - M (95-125cm) 10s
- Price
- $7.70
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago
Newest
by launch date
Dr.P Premium Level 7 Adult Tape Diaper L Size (9 Pieces)
- Price
- $8.12
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

TENA Proskin Slip Super Unisex Adult Diapers XL (Pack of 3 28 Pieces Each)
- Price
- $48.23
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 10mo ago

Absorba Nateen Plus Adult Diapers - M (95-125cm) 10s
- Price
- $7.70
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago

Absorba Nateen Soft Adult Diapers - L (115-150cm) 10s
- Price
- $6.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago

TENA Value Adult Diapers XL Size (Carton of 8 packs)
- Price
- $70.19
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
6
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 100%
Open market
0%
- TENA40%
- Absorba25%
- Depend14%
- ライフリー8%
- Dr.P6%
- Giddy Up!6%
- Open — no brand owns it (0%)
Demand
Adult Diapers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Adult Diapers search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- adult diapers5K/yr
- tena adult diapers2K/yr
- adult diaper1K/yr
Reviews and returns
What reviews say buyers love and hate about Adult Diapers
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Adult Diapers questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









