How competitive is the Yogurt niche on Amazon Singapore?

13 brands and 4 sellers compete in Yogurt on Amazon Singapore. The top 5 Yogurt products take 45% of clicks and its top 5 brands hold 85% of demand.

What does it cost to enter the Yogurt niche?

Yogurt sells for $6.95 on average on Amazon Singapore, outside our $15–$100 sweet spot. Listings span $1.35–$18.02. The average incumbent carries 14 reviews — the moat a new listing must climb.

Yogurt

a small market ($18K/yr) — Yogurt doesn't clear our bar today.

Signals Low Review Barrier Out of Stock

Flapen Score

Skip it

Top 20% of 323 Grocery niches · +7 vs the category median of 31

This niche Category average · 323 niches

Is Yogurt profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Yogurt is a $18K/yr Amazon Singapore market (198K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 38/100.

Yogurt: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.9% over the last 90 days and 1.3% of searches end in a purchase.

$18K

revenue / yr

Units sold / yr60K

Search volume / yr-9.9%198K

Conversion rate1.3%

Avg price$6.95

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers13 · 4

Top-5 product click share45%

Open market15%

Avg brand age73 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 34 products

Top Yogurt products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Farmers Union Natural Greek Style Yoghurt 1kg - Chilled

Price: $7.84
Rating: 4.7/5
Reviews: 87
Age: 7y ago

Farmers Union Greek Yoghurt High in Protein 0.5% Fat 500g - Chilled

Price: $5.50
Rating: 4.4/5
Reviews: 19
Age: 6y ago

Chobani Greek Yogurt Natural Light Plain 907g

Price: $13.49
Rating: 4.3/5
Reviews: 26
Age: 7y ago

Pauls Natural Set Yoghurt 470g - Chilled

Price: $3.75
Rating: 4.4/5
Reviews: 46
Age: 6y ago

Chobani Greek Yogurt Natural Whole Milk 907g

Price: $12.83
Rating: 4.8/5
Reviews: 13
Age: 7y ago

Newest

by launch date

Brownes Dairy The Greek Unsweetened Natural Yoghurt 1kg - Chilled

Price: $8.61
Rating: 4.6/5
Reviews: 3
Age: 8mo ago

Farmers Union Greek Style All Natural High Protein Yogurt 900g

Price: $9.21
Rating: 5.0/5
Reviews: 2
Age: 9mo ago

Marigold Natural Greek Style Yoghurt 1kg

Price: $6.95
Rating: 3.0/5
Reviews: 1
Age: 11mo ago

Tamar Valley Greek Style Natural Fat Free Yoghurt 1kg

Price: $11.76
Rating: 4.0/5
Reviews: 1
Age: 11mo ago

Chobani FIT Greek Yogurt Vanilla 160G

Price: $3.88
Rating: 5.0/5
Reviews: 4
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 rising

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

45%

Top 20: 85%

Open market

11%

Farmers Union39%
Chobani23%
Pauls14%
Evia6%
MARIGOLD4%
Tamar Valley3%
Open — no brand owns it (7 brands, 11%)

Yogurt demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume198KCVR1.3%Products34Brands13Top 5 Brands85%OOS Rate29.8%Rating4.7★Reviews14Avg BSR#0

Top Yogurt search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

yogurt81K/yr -6.2%5.5% conv.
greek yogurt42K/yr -23.8%6.9% conv.
yoghurt46K/yr -10.5%5.4% conv.
greek yoghurt25K/yr +35.5%8.8% conv.
yoghurt greek4K/yr -81.3%6.3% conv.

What reviews say buyers love and hate about Yogurt

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Nutritional Content75%

“high protein and delicious”

Ease Of Use8%

“3. easy to consume n mix with cereals / fruits / dates / nuts”

Flavor8%

“superb alternative to non-flavoured greek yoghurt”

What buyers complain about

78% of reviews

Value For Money33%

“Amazon Makes Items OVERPRICED”

Flavor17%

“Flavor Not the Best, But Fine”

Taste-Overall17%

“the taste compared to other brands doesn't seem as nice”

Texture/Consistency-Overall11%

“1. texture more like yoghurt”

Common Yogurt questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Yogurt 38/100 on Amazon Singapore — Skip it. The niche generates $18K/yr across 34 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -9.9% over the last 90 days.

Yogurt buyers on Amazon Singapore complain most about Value For Money, Flavor, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.