Yogurt
FailShoppers spend an estimated $18K a year here, so Yogurt is a Fail.
- Flapen Score
- 38 / 100Top 20% of 323 Grocery niches · +7 vs the category median of 3138
- Market size
- $18K/yr198K searches / yr
- 90-day growth
- -9.9%search demand this quarter
- Competition
- 45%top-5 click share · 13 brands · 4 sellers
Flapen Score
Yogurt against its category
The dotted line is the Grocery average. Past it, Yogurt is stronger. Inside it, weaker.
Market
The Yogurt market on Amazon at a glance
Shoppers on Amazon Singapore searched for Yogurt 198K times last year and spent an estimated $18K. The top 5 brands take 85% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.
- Searches, last 12 months
- 198K
- Growth, 90 days vs prior 90
- -9.9%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $18Ka year
- Top search term
- yogurt81K searches a year
02 · Price
A sale here is worth $6.95.
Listings sell for $6.95 on average, from $1.35 to $18.02. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At $6.95 that is $14K to $17K a year per listing.
- Average price
- $6.95under the $15 to $100 sweet spot
- Price range
- $1.35–$18.02
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $14K–$17K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 29.8% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 14 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 91%
- Out of stock, average day
- 29.8%
- Average rank
- #0in Grocery
- Average rating
- 4.65 starsAmazon Singapore average 4.47 stars
- Average reviews
- 14per listing
- Listings tracked
- 34
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Yogurt products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
4
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
45%
Top 20: 85%
Open market
11%
- Brand 139%
- Brand 223%
- Brand 314%
- Brand 46%
- Brand 54%
- Brand 63%
- Open — no brand owns it (7 brands, 11%)
Demand
Yogurt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Apr, May · busiest ÷ quietest = 4.7× · 11 of 12 months tracked
Search terms
Top Yogurt search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- yogurt81K/yr
- greek yogurt42K/yr
- yoghurt46K/yr
- greek yoghurt25K/yr
- yoghurt greek4K/yr
Reviews and returns
What reviews say buyers love and hate about Yogurt
We read the reviews and the return reasons for every product selling here.
“Amazon Makes Items OVERPRICED”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
6 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Yogurt questions
Answered from the same tracked data.









