Is yogurt profitable to sell on Amazon Singapore?

The niche generates $18K/yr across 34 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Skip it (38/100).

How competitive is the yogurt niche?

13 brands and 4 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in yogurt?

Top complaints mined from reviews: Value For Money, Flavor, Taste-Overall. The return rate is 0.0%.

What does it cost to enter the yogurt niche?

Listings span $1.35–$18.02; the average listing price is $6.95 (sweet spot $15–$100). The average incumbent carries 14 reviews — the moat a new listing must climb.

yogurt

Skip it

A small market ($18K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Incredible13.71

avg incumbent reviews — the moat a new listing must climb

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-9.9%

90-day search growth — must beat 0% to launch

Avg price

Bad$6.95

avg listing price — sweet spot $15–$100

Price range

Bad$1.35–$18.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$18K

$18K/yr · 198K searches

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon Singapore niche tracking, yogurt is a $18K/yr Amazon Singapore market (198K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 38/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

yogurt market data

Units sold / yr: 50K–60K; avg 2,000–2,500/product
Revenue / yr: $348K–$417K; units × avg price
Conversion rate: 1.3%
Avg BSR: #0
Page quality: 0%
Prime: 91%
Sponsored: 0%
Out of stock: 29.8%
Avg brand age: 73 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

45%

Top 20: 85%

Open market

11%

Farmers Union39%
Chobani23%
Pauls14%
Evia6%
MARIGOLD4%
Tamar Valley3%
Open — no brand owns it (7 brands, 11%)

Demand

Weekly Amazon search volume, last 46 weeks — -9.9% search growth over the last 90 days.

Open Trend

Top yogurt search terms

yogurt81K/yr -6.2%5.5% conv.
greek yogurt42K/yr -23.8%6.9% conv.
yoghurt46K/yr -10.5%5.4% conv.
greek yoghurt25K/yr +35.5%8.8% conv.
yoghurt greek4K/yr -81.3%6.3% conv.

All search terms

Top yogurt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Farmers Union Natural Greek Style Yoghurt 1kg - Chilled

Farmers Union$7.844.7★87 rev

Farmers Union Greek Yoghurt High in Protein 0.5% Fat 500g - Chilled

Farmers Union$5.504.4★19 rev

Chobani Greek Yogurt Natural Light Plain 907g

Chobani$13.494.3★26 rev

Pauls Natural Set Yoghurt 470g - Chilled

Pauls$3.754.4★46 rev

Chobani Greek Yogurt Natural Whole Milk 907g

Chobani$12.834.8★13 rev

Newest

by launch date

Brownes Dairy The Greek Unsweetened Natural Yoghurt 1kg - Chilled

Brownes Dairy$8.613 rev

8mo ago

Farmers Union Greek Style All Natural High Protein Yogurt 900g

Farmers Union$9.212 rev

9mo ago

Marigold Natural Greek Style Yoghurt 1kg

MARIGOLD$6.951 rev

11mo ago

Tamar Valley Greek Style Natural Fat Free Yoghurt 1kg

Tamar Valley$11.761 rev

11mo ago

Chobani FIT Greek Yogurt Vanilla 160G

Chobani$3.884 rev

2y ago

What buyers say about yogurt

What buyers praise and complain about, mined from review topics.

What buyers love

Nutritional Content75%

“high protein and delicious”

Ease Of Use8%

“3. easy to consume n mix with cereals / fruits / dates / nuts”

Flavor8%

“superb alternative to non-flavoured greek yoghurt”

What buyers complain about

Value For Money33%

“Amazon Makes Items OVERPRICED”

Flavor17%

“Flavor Not the Best, But Fine”

Taste-Overall17%

“the taste compared to other brands doesn't seem as nice”

Texture/Consistency-Overall11%

“1. texture more like yoghurt”

Common questions

Is yogurt profitable to sell on Amazon Singapore?: The niche generates $18K/yr across 34 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Skip it (38/100).
How competitive is the yogurt niche?: 13 brands and 4 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in yogurt?: Top complaints mined from reviews: Value For Money, Flavor, Taste-Overall. The return rate is 0.0%.
What does it cost to enter the yogurt niche?: Listings span $1.35–$18.02; the average listing price is $6.95 (sweet spot $15–$100). The average incumbent carries 14 reviews — the moat a new listing must climb.