wrap
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good823.59avg incumbent reviews — the moat a new listing must climb
Price range
Good$3.46–$32.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.75avg listing price — sweet spot $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-42.7%90-day search growth — must beat 0% to launch
Market size
Bad$0$0/yr · 24K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Singapore niche tracking, wrap is a $0/yr Amazon Singapore market (24K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 28/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
wrap market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- $62K–$78K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #1
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 27%
- Out of stock
- 1.4%
- Avg brand age
- 81 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
6
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
61%
Top 20: 99%
Open market
3%
- Mission Foods66%
- Santa Maria13%
- Quix7%
- La Banderita6%
- Gardenia2%
- Gymreapers2%
- Open — no brand owns it (2 brands, 3%)
Demand
Weekly Amazon search volume, last 42 weeks — -42.7% search growth over the last 90 days.Top wrap search terms
- wrap10K/yr
- tortilla7K/yr
- wraps5K/yr
- tortilla wrap2K/yr
Top wrap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mission Tortilla Wrap Wholegrain 20cm 360g 8 Wraps (packaging may vary)
Mission Foods$4.664.4★36 rev
Mission Tortilla Wrap Plain 8 Inches (Pack of 8) 360 g
Mission Foods$4.924.5★19 rev
Mission Tortilla 8 - Protein Wholemeal Wraps
Mission Foods$5.363.7★6 rev
Santa Maria Original Medium Whole Wheat Tortilla Wrap (8 Pieces) 320g
Santa Maria$4.745.0★4 rev
Mission Mission Tortilla 8 Reduced Carb 270g
Mission Foods$5.064.4★18 rev
Newest
by launch date
Gymreapers Weightlifting Wrist Wraps (IPF Approved) 18 Professional Quality Wrist Support with Heavy Duty Thumb Loop - Best Wrap for Powerlifting Competition Strength Training Bodybuilding (Black
Gymreapers$32.9214,067 rev
Santa Maria Super Soft Medium Tortilla Wrap Corn & Wheat (8 pieces per pack) 336g
Santa Maria$4.923 rev
Everiday Original Gluten Free Almond Flour Wraps (5pcs) (Guten Free Vegan No Seed Oils No Added Sugar Grain Free Tortilla Plain)
Everiday$11.082 rev
Mission Tortilla 8 - Protein Wholemeal Wraps
Mission Foods$5.366 rev
Mission Tortilla 8 - Salt Reduced Wholemeal Wraps
Mission Foods$5.163 rev
Trending
90-day click momentumGymreapers Weightlifting Wrist Wraps (IPF Approved) 18 Professional Quality Wrist Support with Heavy Duty Thumb Loop - Best Wrap for Powerlifting Competition Strength Training Bodybuilding (Black
Gymreapers$32.924.7★
Ole Mexican Foods La Banderita Flour Tortillas - Soft Taco (10 per pack)
La Banderita$15.494.7★
Santa Maria Super Soft Medium Tortilla Wrap Corn & Wheat (8 pieces per pack) 336g
Santa Maria$4.925.0★
Santa Maria Original Medium Whole Wheat Tortilla Wrap (8 Pieces) 320g
Santa Maria$4.745.0★
La Banderita Street Taco Taqueria Style - Ricas 360g
La Banderita$12.264.4★
What buyers say about wrap
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Gluten Free Wrap”
“Tastes great, not bready, and it remains flexible despite heating for a few minutes”
Common questions
- Is wrap profitable to sell on Amazon Singapore?
- The niche generates $0/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -42.7%. Flapen's verdict: Skip it (28/100).
- How competitive is the wrap niche?
- 8 brands and 6 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 96% of demand.
- What does it cost to enter the wrap niche?
- Listings span $3.46–$32.92; the average listing price is $7.75 (sweet spot $15–$100). The average incumbent carries 824 reviews — the moat a new listing must climb.