Whole Wheat Flour
FailShoppers spend an estimated $1K a year here, so Whole Wheat Flour is a Fail.
- Flapen Score
- 24 / 100Ranks 271 of 323 Grocery niches · −7 vs the category median of 3124
- Market size
- $1K/yr5K searches / yr
- 90-day growth
- -51.0%search demand this quarter
- Competition
- 88%top-5 click share · 5 brands · 6 sellers
Flapen Score
Whole Wheat Flour against its category
The dotted line is the Grocery average. Past it, Whole Wheat Flour is stronger. Inside it, weaker.
Market
The Whole Wheat Flour market on Amazon at a glance
Shoppers on Amazon Singapore searched for Whole Wheat Flour 5K times last year and spent an estimated $1K. All 5 brands take every click. Flapen scores it 24 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -51.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1K a year.
- Searches, last 12 months
- 5K
- Growth, 90 days vs prior 90
- -51.0%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $1Ka year
- Top search term
- whole wheat flour3K searches a year
02 · Price
A sale here is worth $9.86.
Listings sell for $9.86 on average, from $3.66 to $13.76. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $9.86 that is $0 to $986 a year per listing.
- Average price
- $9.86under the $15 to $100 sweet spot
- Price range
- $3.66–$13.76
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$986
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #19 within Grocery. It carries 320 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 83%
- Out of stock, average day
- 15.4%
- Average rank
- #19in Grocery
- Average rating
- 4.52 starsAmazon Singapore average 4.47 stars
- Average reviews
- 320per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Whole Wheat Flour products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bobs Red Mill Whole Wheat Flour 2.27Kg
- Price
- $9.10
- Rating
- 4.6/5
- Reviews
- 456
- Age
- 16y ago

Foodsterr Organic Whole Wheat Flour 800g
- Price
- $10.23
- Rating
- 4.6/5
- Reviews
- 4
- Age
- 7y ago

Ashirvaad Whole Wheat Flour (Atta) 5kg
- Price
- $13.76
- Rating
- 4.5/5
- Reviews
- 514
- Age
- 5y ago

Prima Atta Flour Whole Wheat 5kg
- Price
- $8.88
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 3y ago

Prima Superfine Wholegrain Flour 500g
- Price
- $3.66
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 7y ago
Trending
estimated 90-day click momentum
Prima Atta Flour Whole Wheat 5kg
- Price
- $8.88
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 3y ago

Foodsterr Organic Whole Wheat Flour 800g
- Price
- $10.23
- Rating
- 4.6/5
- Reviews
- 4
- Age
- 7y ago

Bobs Red Mill Whole Wheat Flour 2.27Kg
- Price
- $9.10
- Rating
- 4.6/5
- Reviews
- 456
- Age
- 16y ago

Prima Superfine Wholegrain Flour 500g
- Price
- $3.66
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 7y ago

Bobs Red Mill Organic Whole Wheat Flour 2.27kg
- Price
- $13.53
- Rating
- 4.6/5
- Reviews
- 936
- Age
- 12y ago
Newest
by launch date
Prima Atta Flour Whole Wheat 5kg
- Price
- $8.88
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 3y ago

Ashirvaad Whole Wheat Flour (Atta) 5kg
- Price
- $13.76
- Rating
- 4.5/5
- Reviews
- 514
- Age
- 5y ago

Foodsterr Organic Whole Wheat Flour 800g
- Price
- $10.23
- Rating
- 4.6/5
- Reviews
- 4
- Age
- 7y ago

Prima Superfine Wholegrain Flour 500g
- Price
- $3.66
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 7y ago

Bobs Red Mill Organic Whole Wheat Flour 2.27kg
- Price
- $13.53
- Rating
- 4.6/5
- Reviews
- 936
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
6
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
88%
Top 20: 100%
Open market
0%
- Bob's Red Mill44%
- Foodsterr17%
- Aashirvaad13%
- Prima13%
- Prima Taste12%
- Open — no brand owns it (0%)
Demand
Whole Wheat Flour search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 2.5× · 10 of 12 months tracked
Search terms
Top Whole Wheat Flour search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- whole wheat flour3K/yr
- wheat flour1K/yr
- wholemeal flour513/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Whole Wheat Flour questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









