whole wheat flour
Skip itA small market ($1K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great320avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.86avg listing price — sweet spot $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Competition
Bad88%top-5 click share — a locked-up shelf
Market size
Bad$1K$1K/yr · 5K searches
Growth
Bad-51.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$3.66–$13.76cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Singapore niche tracking, whole wheat flour is a $1K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 24/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
whole wheat flour market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $7K–$10K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #19
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 50%
- Out of stock
- 15.4%
- Avg brand age
- 77 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Bob's Red Mill44%
- Foodsterr17%
- Aashirvaad13%
- Prima13%
- Prima Taste12%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 43 weeks — -51.0% search growth over the last 90 days.Top whole wheat flour search terms
- whole wheat flour3K/yr
- wheat flour1K/yr
- wholemeal flour513/yr
Top whole wheat flour products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bobs Red Mill Whole Wheat Flour 2.27Kg
Bob's Red Mill$9.104.6★456 rev
Foodsterr Organic Whole Wheat Flour 800g
Foodsterr$10.234.6★4 rev
Ashirvaad Whole Wheat Flour (Atta) 5kg
Aashirvaad$13.764.5★514 rev
Prima Atta Flour Whole Wheat 5kg
Prima$8.884.8★9 rev
Prima Superfine Wholegrain Flour 500g
Prima Taste$3.664.0★1 rev
Newest
by launch datePrima Atta Flour Whole Wheat 5kg
Prima$8.889 rev
Ashirvaad Whole Wheat Flour (Atta) 5kg
Aashirvaad$13.76514 rev
Foodsterr Organic Whole Wheat Flour 800g
Foodsterr$10.234 rev
Prima Superfine Wholegrain Flour 500g
Prima Taste$3.661 rev
Bobs Red Mill Organic Whole Wheat Flour 2.27kg
Bob's Red Mill$13.53936 rev
Trending
90-day click momentumPrima Atta Flour Whole Wheat 5kg
Prima$8.884.8★
Foodsterr Organic Whole Wheat Flour 800g
Foodsterr$10.234.6★
Bobs Red Mill Whole Wheat Flour 2.27Kg
Bob's Red Mill$9.104.6★
Prima Superfine Wholegrain Flour 500g
Prima Taste$3.664.0★
Bobs Red Mill Organic Whole Wheat Flour 2.27kg
Bob's Red Mill$13.534.6★
Common questions
- Is whole wheat flour profitable to sell on Amazon Singapore?
- The niche generates $1K/yr across 6 tracked products. 90-day search growth is -51.0%. Flapen's verdict: Skip it (24/100).
- How competitive is the whole wheat flour niche?
- 5 brands and 6 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- What does it cost to enter the whole wheat flour niche?
- Listings span $3.66–$13.76; the average listing price is $9.86 (sweet spot $15–$100). The average incumbent carries 320 reviews — the moat a new listing must climb.