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Whole Wheat Flour

Fail

Shoppers spend an estimated $1K a year here, so Whole Wheat Flour is a Fail.

Flapen Score
24
24 / 100
Ranks 271 of 323 Grocery niches · −7 vs the category median of 31
Market size
$1K/yr5K searches / yr
90-day growth
-51.0%search demand this quarter
Competition
88%top-5 click share · 5 brands · 6 sellers

Flapen Score

Whole Wheat Flour against its category

The dotted line is the Grocery average. Past it, Whole Wheat Flour is stronger. Inside it, weaker.

24Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whole Wheat Flour market on Amazon at a glance

Shoppers on Amazon Singapore searched for Whole Wheat Flour 5K times last year and spent an estimated $1K. All 5 brands take every click. Flapen scores it 24 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -51.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1K a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
-51.0%
Conversion, latest week
2.4%
Market size, estimated
$1Ka year
Top search term
whole wheat flour3K searches a year

02 · Price

A sale here is worth $9.86.

Listings sell for $9.86 on average, from $3.66 to $13.76. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $9.86 that is $0 to $986 a year per listing.

Average price
$9.86under the $15 to $100 sweet spot
Price range
$3.66–$13.76
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$986
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #19 within Grocery. It carries 320 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
83%
Out of stock, average day
15.4%
Average rank
#19in Grocery
Average rating
4.52 starsAmazon Singapore average 4.47 stars
Average reviews
320per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Whole Wheat Flour products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 144%
  • Brand 217%
  • Brand 313%
  • Brand 413%
  • Brand 512%
  • Open — no brand owns it (0%)

Demand

Whole Wheat Flour search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150100Spike '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Oct · busiest ÷ quietest = 2.5× · 10 of 12 months tracked

Search terms

Top Whole Wheat Flour search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • whole wheat flour3K/yr
  • wheat flour1K/yr
  • wholemeal flour513/yr

Keep looking

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FAQ

Common Whole Wheat Flour questions

Answered from the same tracked data.