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Weetbix

Fail

Shoppers spend an estimated $0 a year here, so Weetbix is a Fail.

Flapen Score
17
17 / 100
Ranks 317 of 323 Grocery niches · −14 vs the category median of 31
Market size
$0/yr4K searches / yr
90-day growth
-38.0%search demand this quarter
Competition
100%top-5 click share · 2 brands · 3 sellers

Flapen Score

Weetbix against its category

The dotted line is the Grocery average. Past it, Weetbix is stronger. Inside it, weaker.

17Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Weetbix market on Amazon at a glance

Shoppers on Amazon Singapore searched for Weetbix 4K times last year and spent an estimated $0. All 2 brands take every click. Flapen scores it 17 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -38.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
4K
Growth, 90 days vs prior 90
-38.0%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
weetabix2K searches a year

02 · Price

A sale here is worth $10.38.

Listings sell for $10.38 on average, from $7.11 to $14.94. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At $10.38 that is $1K to $3K a year per listing.

Average price
$10.38under the $15 to $100 sweet spot
Price range
$7.11–$14.94
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #30 within Grocery. It carries 2,972 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
11.5%
Average rank
#30in Grocery
Average rating
4.60 starsAmazon Singapore average 4.47 stars
Average reviews
2,972per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 94 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
94 months

Products

Top Weetbix products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

$0$0$0$0$0101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

3

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Weetabix53%
  • Weet-Bix47%

Demand

Weetbix search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12575Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 4.6× · 11 of 12 months tracked

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Weetbix questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data