Watermelon
FailThe top 5 brands take 100% of clicks, so Watermelon is a Fail.
- Flapen Score
- 28 / 100Ranks 210 of 323 Grocery niches · −3 vs the category median of 3128
- Market size
- $3K/yr19K searches / yr
- 90-day growth
- -42.8%search demand this quarter
- Competition
- 96%top-5 click share · 4 brands · 3 sellers
Flapen Score
Watermelon against its category
The dotted line is the Grocery average. Past it, Watermelon is stronger. Inside it, weaker.
Market
The Watermelon market on Amazon at a glance
Shoppers on Amazon Singapore searched for Watermelon 19K times last year and spent an estimated $3K. All 4 brands take every click. Flapen scores it 28 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -42.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.
- Searches, last 12 months
- 19K
- Growth, 90 days vs prior 90
- -42.8%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $3Ka year
- Top search term
- watermelon19K searches a year
02 · Price
A sale here is worth $6.81.
Listings sell for $6.81 on average, from $3.32 to $9.46. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At $6.81 that is $7K to $9K a year per listing.
- Average price
- $6.81under the $15 to $100 sweet spot
- Price range
- $3.32–$9.46
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $7K–$9K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 68 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 17%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #0in Grocery
- Average rating
- 4.22 starsAmazon Singapore average 4.47 stars
- Average reviews
- 68per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Watermelon products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amae Thailand Red Watermelon 1 Count
- Price
- $5.51
- Rating
- 3.9/5
- Reviews
- 125
- Age
- 6y ago

Amae Seedless Watermelon - Handpicked 1 piece 4kg
- Price
- $9.46
- Rating
- 3.8/5
- Reviews
- 18
- Age
- 4y ago

Sunny Fruit Fresh Watermelon Sliced - Chilled 400g
- Price
- $3.80
- Rating
- 4.0/5
- Reviews
- 28
- Age
- 4y ago

Amae Yellow Watermelon - Handpicked 1 piece 4kg
- Price
- $9.35
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 3y ago

Little Farms Watermelon - Quarter 1.5kg- 2.3kg (1 piece)
- Price
- $9.43
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4y ago
Trending
estimated 90-day click momentum
Little Farms Watermelon - Quarter 1.5kg- 2.3kg (1 piece)
- Price
- $9.43
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4y ago

Amae Yellow Watermelon - Handpicked 1 piece 4kg
- Price
- $9.35
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 3y ago

Amae Seedless Watermelon - Handpicked 1 piece 4kg
- Price
- $9.46
- Rating
- 3.8/5
- Reviews
- 18
- Age
- 4y ago

Amae Philippines Cavendish Banana- Handpicked 6 count
- Price
- $3.32
- Rating
- 4.4/5
- Reviews
- 226
- Age
- 6y ago

Amae Thailand Red Watermelon 1 Count
- Price
- $5.51
- Rating
- 3.9/5
- Reviews
- 125
- Age
- 6y ago
Newest
by launch date
Amae Yellow Watermelon - Handpicked 1 piece 4kg
- Price
- $9.35
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 3y ago

Little Farms Watermelon - Quarter 1.5kg- 2.3kg (1 piece)
- Price
- $9.43
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4y ago

Amae Seedless Watermelon - Handpicked 1 piece 4kg
- Price
- $9.46
- Rating
- 3.8/5
- Reviews
- 18
- Age
- 4y ago

Sunny Fruit Fresh Watermelon Sliced - Chilled 400g
- Price
- $3.80
- Rating
- 4.0/5
- Reviews
- 28
- Age
- 4y ago

Amae Thailand Red Watermelon 1 Count
- Price
- $5.51
- Rating
- 3.9/5
- Reviews
- 125
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 96% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
3
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
96%
Top 20: 100%
Open market
0%
- amae79%
- Sunny Fruit12%
- Little Farms4%
- Amae4%
Demand
Watermelon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Sep, Oct · busiest ÷ quietest = 6.8× · 11 of 12 months tracked
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Watermelon questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









