Watermelon
FailThe top 5 brands take 100% of clicks, so Watermelon is a Fail.
- Flapen Score
- 28 / 100Ranks 210 of 323 Grocery niches · −3 vs the category median of 3128
- Market size
- $3K/yr19K searches / yr
- 90-day growth
- -42.8%search demand this quarter
- Competition
- 96%top-5 click share · 4 brands · 3 sellers
Flapen Score
Watermelon against its category
The dotted line is the Grocery average. Past it, Watermelon is stronger. Inside it, weaker.
Market
The Watermelon market on Amazon at a glance
Shoppers on Amazon Singapore searched for Watermelon 19K times last year and spent an estimated $3K. All 4 brands take every click. Flapen scores it 28 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -42.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.
- Searches, last 12 months
- 19K
- Growth, 90 days vs prior 90
- -42.8%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $3Ka year
- Top search term
- watermelon19K searches a year
02 · Price
A sale here is worth $6.81.
Listings sell for $6.81 on average, from $3.32 to $9.46. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At $6.81 that is $7K to $9K a year per listing.
- Average price
- $6.81under the $15 to $100 sweet spot
- Price range
- $3.32–$9.46
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $7K–$9K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 68 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 17%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #0in Grocery
- Average rating
- 4.22 starsAmazon Singapore average 4.47 stars
- Average reviews
- 68per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Watermelon products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Brand 179%
- Brand 212%
- Brand 34%
- Brand 44%
Demand
Watermelon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Sep, Oct · busiest ÷ quietest = 6.8× · 11 of 12 months tracked
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Watermelon questions
Answered from the same tracked data.









