watermelon
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible67.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Avg price
Bad$6.81avg listing price — sweet spot $15–$100
Growth
Bad-42.8%90-day search growth — must beat 0% to launch
Competition
Bad96%top-5 click share — a locked-up shelf
Market size
Bad$3K$3K/yr · 19K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$3.32–$9.46cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Singapore niche tracking, watermelon is a $3K/yr Amazon Singapore market (19K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 28/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
watermelon market data
- Units sold / yr
- 6K–8K
- avg 1,000–1,250/product
- Revenue / yr
- $41K–$54K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #0
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 17%
- Out of stock
- 2.6%
- Avg brand age
- 55 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- amae79%
- Sunny Fruit12%
- Little Farms4%
- Amae4%
Demand
Weekly Amazon search volume, last 46 weeks — -42.8% search growth over the last 90 days.Top watermelon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amae Thailand Red Watermelon 1 Count
amae$5.513.9★125 rev
Amae Seedless Watermelon - Handpicked 1 piece 4kg
amae$9.463.8★18 rev
Sunny Fruit Fresh Watermelon Sliced - Chilled 400g
Sunny Fruit$3.804.0★28 rev
Amae Yellow Watermelon - Handpicked 1 piece 4kg
amae$9.354.2★7 rev
Little Farms Watermelon - Quarter 1.5kg- 2.3kg (1 piece)
Little Farms$9.435.0★3 rev
Newest
by launch dateAmae Yellow Watermelon - Handpicked 1 piece 4kg
amae$9.357 rev
Little Farms Watermelon - Quarter 1.5kg- 2.3kg (1 piece)
Little Farms$9.433 rev
Amae Seedless Watermelon - Handpicked 1 piece 4kg
amae$9.4618 rev
Sunny Fruit Fresh Watermelon Sliced - Chilled 400g
Sunny Fruit$3.8028 rev
Amae Thailand Red Watermelon 1 Count
amae$5.51125 rev
Trending
90-day click momentumLittle Farms Watermelon - Quarter 1.5kg- 2.3kg (1 piece)
Little Farms$9.435.0★
Amae Yellow Watermelon - Handpicked 1 piece 4kg
amae$9.354.2★
Amae Seedless Watermelon - Handpicked 1 piece 4kg
amae$9.463.8★
Amae Philippines Cavendish Banana- Handpicked 6 count
Amae$3.324.4★
Amae Thailand Red Watermelon 1 Count
amae$5.513.9★
Common questions
- Is watermelon profitable to sell on Amazon Singapore?
- The niche generates $3K/yr across 6 tracked products. 90-day search growth is -42.8%. Flapen's verdict: Skip it (28/100).
- How competitive is the watermelon niche?
- 4 brands and 3 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- What does it cost to enter the watermelon niche?
- Listings span $3.32–$9.46; the average listing price is $6.81 (sweet spot $15–$100). The average incumbent carries 68 reviews — the moat a new listing must climb.