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Watermelon

Fail

The top 5 brands take 100% of clicks, so Watermelon is a Fail.

Flapen Score
28
28 / 100
Ranks 210 of 323 Grocery niches · −3 vs the category median of 31
Market size
$3K/yr19K searches / yr
90-day growth
-42.8%search demand this quarter
Competition
96%top-5 click share · 4 brands · 3 sellers

Flapen Score

Watermelon against its category

The dotted line is the Grocery average. Past it, Watermelon is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Watermelon market on Amazon at a glance

Shoppers on Amazon Singapore searched for Watermelon 19K times last year and spent an estimated $3K. All 4 brands take every click. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -42.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-42.8%
Conversion, latest week
2.4%
Market size, estimated
$3Ka year
Top search term
watermelon19K searches a year

02 · Price

A sale here is worth $6.81.

Listings sell for $6.81 on average, from $3.32 to $9.46. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At $6.81 that is $7K to $9K a year per listing.

Average price
$6.81under the $15 to $100 sweet spot
Price range
$3.32–$9.46
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
6K–8K
Units per listing a year
1,000–1,250
Revenue per listing a year
$7K–$9K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 68 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#0in Grocery
Average rating
4.22 starsAmazon Singapore average 4.47 stars
Average reviews
68per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Watermelon products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 96% of clicks. A locked shelf that new listings rarely crack.

$0$480$959$1K$2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

3

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

96%

Top 20: 100%

Open market

0%

  • amae79%
  • Sunny Fruit12%
  • Little Farms4%
  • Amae4%

Demand

Watermelon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Apr, Sep, Oct · busiest ÷ quietest = 6.8× · 11 of 12 months tracked

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Watermelon questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data