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Water

Fail

The top 5 brands take 100% of clicks, so Water is a Fail.

Flapen Score
36
36 / 100
Top 29% of 323 Grocery niches · +5 vs the category median of 31
Market size
$6K/yr127K searches / yr
90-day growth
+40.6%search demand this quarter
Competition
86%top-5 click share · 5 brands · 8 sellers

Flapen Score

Water against its category

The dotted line is the Grocery average. Past it, Water is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water market on Amazon at a glance

Shoppers on Amazon Singapore searched for Water 127K times last year and spent an estimated $6K. All 5 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +40.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
+40.6%
Conversion, latest week
0.4%
Market size, estimated
$6Ka year
Top search term
water79K searches a year

02 · Price

A sale here is worth $9.82.

Listings sell for $9.82 on average, from $6.57 to $23.27. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At $9.82 that is $25K to $29K a year per listing.

Average price
$9.82under the $15 to $100 sweet spot
Price range
$6.57–$23.27
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
$25K–$29K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #38 within Grocery. It carries 117 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
56%
Out of stock, average day
12.1%
Average rank
#38in Grocery
Average rating
4.44 starsAmazon Singapore average 4.47 stars
Average reviews
117per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Water products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.

$0$560$1K$2K$2K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

8

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

86%

Top 20: 100%

Open market

0%

  • Dasani77%
  • Ice Mountain14%
  • Volvic4%
  • Samdasoo3%
  • POLAR3%

Demand

Water search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: May · busiest ÷ quietest = 3.1× · 11 of 12 months tracked

Search terms

Top Water search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • water79K/yr
  • mineral water26K/yr
  • drinking water7K/yr
  • dasani8K/yr
  • bottled water4K/yr
  • dasani mineral water 24 x 600ml3K/yr

Reviews and returns

What reviews say buyers love and hate about Water

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“taste is ok only”
A buyer, on “Taste-Overall”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Water questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data