water
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great117.22avg incumbent reviews — the moat a new listing must climb
Growth
Good+40.6%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$6.57–$23.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.82avg listing price — sweet spot $15–$100
Competition
Bad86%top-5 click share — a locked-up shelf
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$6K$6K/yr · 127K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, water is a $6K/yr Amazon Singapore market (127K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
water market data
- Units sold / yr
- 30K–40K
- avg 2,500–3,000/product
- Revenue / yr
- $295K–$393K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 56%
- Sponsored
- 44%
- Out of stock
- 12.1%
- Avg brand age
- 76 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Dasani77%
- Ice Mountain14%
- Volvic4%
- Samdasoo3%
- POLAR3%
Demand
Weekly Amazon search volume, last 46 weeks — +40.6% search growth over the last 90 days.Top water search terms
- water79K/yr
- mineral water26K/yr
- drinking water7K/yr
- dasani8K/yr
- bottled water4K/yr
- dasani mineral water 24 x 600ml3K/yr
Top water products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dasani Drinking Water 12 x 1.5l
Dasani$6.714.6★167 rev
Dasani Drinking Water 24 x 600ml
Dasani$6.574.6★106 rev
Dasani Mineral Water Case 12 x 1.5l
Dasani$6.984.4★56 rev
Ice Mountain Pure Drinking Water 1.5L (Pack of 12)
Ice Mountain$7.064.5★141 rev
Dasani Mineral Water Case 24 x 600ml
Dasani$7.454.4★31 rev
Newest
by launch dateDasani Mineral Water Case 12 x 1.5l
Dasani$6.9856 rev
Dasani Mineral Water Case 24 x 600ml
Dasani$7.4531 rev
Dasani Drinking Water 12 x 1.5l
Dasani$6.71167 rev
Dasani Drinking Water 24 x 600ml
Dasani$6.57106 rev
Ice Mountain Pure Drinking Water 1.5L (Pack of 12)
Ice Mountain$7.06141 rev
Trending
90-day click momentum
What buyers say about water
What buyers praise and complain about, mined from review topics.What buyers love
“taste is ok only”
Common questions
- Is water profitable to sell on Amazon Singapore?
- The niche generates $6K/yr across 9 tracked products. 90-day search growth is +40.6%. Flapen's verdict: Skip it (36/100).
- How competitive is the water niche?
- 5 brands and 8 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- What does it cost to enter the water niche?
- Listings span $6.57–$23.27; the average listing price is $9.82 (sweet spot $15–$100). The average incumbent carries 117 reviews — the moat a new listing must climb.