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Vanilla Extract

Fail

Shoppers spend an estimated $3K a year here, so Vanilla Extract is a Fail.

Flapen Score
35
35 / 100
Top 35% of 323 Grocery niches · +4 vs the category median of 31
Market size
$3K/yr12K searches / yr
90-day growth
-24.1%search demand this quarter
Competition
60%top-5 click share · 9 brands · 20 sellers

Flapen Score

Vanilla Extract against its category

The dotted line is the Grocery average. Past it, Vanilla Extract is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vanilla Extract market on Amazon at a glance

Shoppers on Amazon Singapore searched for Vanilla Extract 12K times last year and spent an estimated $3K. The top 5 brands take 90% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
-24.1%
Conversion, latest week
1.8%
Market size, estimated
$3Ka year
Top search term
vanilla extract7K searches a year

02 · Price

A sale here is worth $15.86.

Listings sell for $15.86 on average, from $2.31 to $41.73. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $15.86 that is $2K to $4K a year per listing.

Average price
$15.86inside the $15 to $100 sweet spot
Price range
$2.31–$41.73
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

19% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #18 within Grocery. It carries 4,815 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
19%
Prime listings
75%
Out of stock, average day
12.0%
Average rank
#18in Grocery
Average rating
4.53 starsAmazon Singapore average 4.47 stars
Average reviews
4,815per listing
Listings tracked
16

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Vanilla Extract products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

$0$322$643$965$1K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 rising

Sellers

20

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 100%

Open market

6%

  • RedMan35%
  • 365 by Whole Foods Market27%
  • Nielsen-Massey17%
  • S P R I G6%
  • McCormick4%
  • Molina3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Vanilla Extract search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 10.3× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Vanilla Extract

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Good products and price is good”
A buyer, on “Value For Money”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Vanilla Extract questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data