vanilla extract
Skip itA small market ($3K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$15.86avg listing price — sweet spot $15–$100
Price range
Good$2.31–$41.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Review moat
Bad4,814.88avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.1%90-day search growth — must beat 0% to launch
Market size
Bad$3K$3K/yr · 12K searches
According to Flapen's Amazon Singapore niche tracking, vanilla extract is a $3K/yr Amazon Singapore market (12K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 35/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
vanilla extract market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- $24K–$32K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 19%
- Out of stock
- 12.0%
- Avg brand age
- 67 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
20
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
6%
- RedMan35%
- 365 by Whole Foods Market27%
- Nielsen-Massey17%
- S P R I G6%
- McCormick4%
- Molina3%
- Open — no brand owns it (3 brands, 6%)
Demand
Weekly Amazon search volume, last 46 weeks — -24.1% search growth over the last 90 days.Top vanilla extract products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RedMan Vanilla Extract No Sugar 33ml
RedMan$6.124.0★15 rev
365 by Whole Foods Market Organic Vanilla Extract 59ml
365 by Whole Foods Market$12.144.8★3,167 rev
Nielsen-Massey Extract Madagascar Vanilla 2Oz
Nielsen-Massey$18.584.7★1,464 rev
RedMan Vanilla Flavour 33Ml
RedMan$2.313.1★3 rev
365 by Whole Foods Market Vanilla Extract 59ml
365 by Whole Foods Market$10.834.8★2,374 rev
Newest
by launch date365 by Whole Foods Market Vanilla Extract 59ml
365 by Whole Foods Market$10.832,374 rev
365 by Whole Foods Market Organic Vanilla Extract 59ml
365 by Whole Foods Market$12.143,167 rev
365 by Whole Foods Market Organic Vanilla Extract 118ml
365 by Whole Foods Market$19.441,882 rev
Simply Organic Vanilla Bean Paste 4 Ounce Jar Certified Organic Kosher Vegan Non-GMO Rich Soft Paste Warm Woody Aroma
Simply Organic$25.10929 rev
S P R I g Natural Bourbon Vanilla Extract- 50 ml (Pack of 1)
S P R I G$12.094,668 rev
Trending
90-day click momentum
Redman Vanilla Essence 1kg
Redman$12.780.0★
McCormick Vanilla Extract Pure Gluten Free Non-GMO Made with Madagascar Vanilla Beans 1 fl oz
McCormick$13.664.8★
Molina Mexican Natural Vanilla Blend with Pure Vanilla Extract 33.86 Fl Oz. (2 Pack of 16.9oz Bottles)
Molina$23.544.7★
RedMan Vanilla Flavour 90Ml
RedMan$3.744.6★
Simply Organic Vanilla Bean Paste 4 Ounce Jar Certified Organic Kosher Vegan Non-GMO Rich Soft Paste Warm Woody Aroma
Simply Organic$25.104.5★
What buyers say about vanilla extract
What buyers praise and complain about, mined from review topics.What buyers love
“Good products and price is good”
Common questions
- Is vanilla extract profitable to sell on Amazon Singapore?
- The niche generates $3K/yr across 16 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -24.1%. Flapen's verdict: Skip it (35/100).
- How competitive is the vanilla extract niche?
- 9 brands and 20 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 90% of demand.
- What does it cost to enter the vanilla extract niche?
- Listings span $2.31–$41.73; the average listing price is $15.86 (sweet spot $15–$100). The average incumbent carries 4,815 reviews — the moat a new listing must climb.