unsalted butter
Skip itPrices mostly outside the sweet spot ($4.40–$8.47) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible12.75avg incumbent reviews — the moat a new listing must climb
Conversion
Incredible16.0%search→purchase rate — share of searches ending in a sale
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$5.57avg listing price — sweet spot $15–$100
Market size
Bad$7K$7K/yr · 8K searches
Growth
Bad-47.2%90-day search growth — must beat 0% to launch
Price range
Bad$4.40–$8.47cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Singapore niche tracking, unsalted butter is a $7K/yr Amazon Singapore market (8K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
unsalted butter market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $22K–$28K
- units × avg price
- Conversion rate
- 16.0%
- Avg BSR
- #0
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 8%
- Out of stock
- 13.6%
- Avg brand age
- 67 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 flat
Sellers
4
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
16%
- SCS30%
- ANCHOR15%
- kerrygold13%
- Emborg11%
- Lurpak8%
- Paysan Breton7%
- Open — no brand owns it (5 brands, 16%)
Demand
Weekly Amazon search volume, last 45 weeks — -47.2% search growth over the last 90 days.Top unsalted butter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SCS Unsalted Butter 227g
SCS$4.594.2★23 rev
Anchor Unsalted Butter 227g - Chilled
ANCHOR$5.214.6★25 rev
Kerrygold Butter Unsalted 227g - Chilled
kerrygold$6.034.9★17 rev
Emborg Unsalted Butter 200g - Chilled
Emborg$4.834.8★7 rev
Paysan Breton Unsalted Butter 25g - Chilled
Paysan Breton$5.654.6★14 rev
Newest
by launch date
Redman Butter Unsalted Lactic 250g - Chilled
RedMan$4.8223 rev
President Butter Block Unsalted 200g - Chilled
Président$6.0010 rev
Paysan Breton Unsalted Butter 25g - Chilled
Paysan Breton$5.6514 rev
Emborg Unsalted Butter 200g - Chilled
Emborg$4.837 rev
LURPAK Butter Unsalted 200g - Chilled
Lurpak$6.059 rev
Trending
90-day click momentum
SCS Unsalted Portion Butter 10g (Pack of 12) - Chilled (Packaging may vary)
SCS$4.354.8★
Savencia Elle&Vire G. Butter Unsalted 200 g- Chilled
Savencia$5.504.7★
Anchor Unsalted Butter 227g - Chilled
ANCHOR$5.214.6★
LURPAK Spreadable Butter Unsalted 250g - Chilled
Lurpak$8.474.6★
Paysan Breton Unsalted Butter 25g - Chilled
Paysan Breton$5.654.6★
What buyers say about unsalted butter
What buyers praise and complain about, mined from review topics.What buyers love
“Superb tasting”
Common questions
- Is unsalted butter profitable to sell on Amazon Singapore?
- The niche generates $7K/yr across 12 tracked products. 90-day search growth is -47.2%. Flapen's verdict: Skip it (36/100).
- How competitive is the unsalted butter niche?
- 11 brands and 4 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 75% of demand.
- What does it cost to enter the unsalted butter niche?
- Listings span $4.40–$8.47; the average listing price is $5.57 (sweet spot $15–$100). The average incumbent carries 13 reviews — the moat a new listing must climb.