Unsalted Butter
FailPrices span $4.40–$8.47, mostly outside the sweet spot, so Unsalted Butter is a Fail.
- Flapen Score
- 36 / 100Top 29% of 323 Grocery niches · +5 vs the category median of 3136
- Market size
- $7K/yr8K searches / yr
- 90-day growth
- -47.2%search demand this quarter
- Competition
- 75%top-5 click share · 11 brands · 4 sellers
Flapen Score
Unsalted Butter against its category
The dotted line is the Grocery average. Past it, Unsalted Butter is stronger. Inside it, weaker.
Market
The Unsalted Butter market on Amazon at a glance
Shoppers on Amazon Singapore searched for Unsalted Butter 8K times last year and spent an estimated $7K. The top 5 brands take 75% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 16.0% of those searches ended in a purchase.
Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 16.0% of those searches ended in a purchase. Searches in the last 90 days moved -47.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.
- Searches, last 12 months
- 8K
- Growth, 90 days vs prior 90
- -47.2%
- Conversion, latest week
- 16.0%
- Market size, estimated
- $7Ka year
- Top search term
- unsalted butter6K searches a year
02 · Price
A sale here is worth $5.57.
Listings sell for $5.57 on average, from $4.40 to $8.47. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $5.57 that is $1K to $3K a year per listing.
- Average price
- $5.57under the $15 to $100 sweet spot
- Price range
- $4.40–$8.47
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
8% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 13 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 8%
- Prime listings
- 100%
- Out of stock, average day
- 13.6%
- Average rank
- #0in Grocery
- Average rating
- 4.67 starsAmazon Singapore average 4.47 stars
- Average reviews
- 13per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Unsalted Butter products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SCS Unsalted Butter 227g
- Price
- $4.59
- Rating
- 4.2/5
- Reviews
- 23
- Age
- 9y ago

Anchor Unsalted Butter 227g - Chilled
- Price
- $5.21
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 6y ago

Kerrygold Butter Unsalted 227g - Chilled
- Price
- $6.03
- Rating
- 4.9/5
- Reviews
- 17
- Age
- 9y ago

Emborg Unsalted Butter 200g - Chilled
- Price
- $4.83
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 5y ago

Paysan Breton Unsalted Butter 25g - Chilled
- Price
- $5.65
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 5y ago
Trending
estimated 90-day click momentum
SCS Unsalted Portion Butter 10g (Pack of 12) - Chilled (Packaging may vary)
- Price
- $4.35
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 9y ago

Savencia Elle&Vire G. Butter Unsalted 200 g- Chilled
- Price
- $5.50
- Rating
- 4.7/5
- Reviews
- 6
- Age
- 6y ago

Anchor Unsalted Butter 227g - Chilled
- Price
- $5.21
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 6y ago

LURPAK Spreadable Butter Unsalted 250g - Chilled
- Price
- $8.47
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 6y ago

Paysan Breton Unsalted Butter 25g - Chilled
- Price
- $5.65
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 5y ago
Newest
by launch date
Redman Butter Unsalted Lactic 250g - Chilled
- Price
- $4.82
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 1y ago

President Butter Block Unsalted 200g - Chilled
- Price
- $6.00
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 4y ago

Paysan Breton Unsalted Butter 25g - Chilled
- Price
- $5.65
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 5y ago

Emborg Unsalted Butter 200g - Chilled
- Price
- $4.83
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 5y ago

LURPAK Butter Unsalted 200g - Chilled
- Price
- $6.05
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
11 flat
Sellers
4
Est. top-5 brand share
75%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
16%
- SCS30%
- ANCHOR15%
- kerrygold13%
- Emborg11%
- Lurpak8%
- Paysan Breton7%
- Open — no brand owns it (5 brands, 16%)
Demand
Unsalted Butter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 3.9× · 10 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Unsalted Butter
We read the reviews and the return reasons for every product selling here.
“Superb tasting”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Unsalted Butter questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









