udon
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great448.75avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Avg price
Bad$6.45avg listing price — sweet spot $15–$100
Growth
Bad-24.4%90-day search growth — must beat 0% to launch
Market size
Bad$0$0/yr · 10K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$2.79–$11.40cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Singapore niche tracking, udon is a $0/yr Amazon Singapore market (10K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 26/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
udon market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $13K–$16K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #10
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 17%
- Out of stock
- 51.3%
- Avg brand age
- 95 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
2
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
15%
- FORTUNE26%
- CJ Chef's Solution21%
- シマダヤ14%
- Hime10%
- Miyatake8%
- Hakubaku6%
- Open — no brand owns it (5 brands, 15%)
Demand
Weekly Amazon search volume, last 46 weeks — -24.4% search growth over the last 90 days.Top udon search terms
- udon9K/yr
- frozen udon593/yr
- udon noodles571/yr
Top udon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FORTUNE Udon Noodles 200g (Pack of 3)
FORTUNE$2.794.6★17 rev
CJ Chefs Solution Sanuki Udon- Frozen 1.15 Kg
CJ Chef's Solution$3.764.1★11 rev
Kirei Shimadaya Inaniwa Udon Noodles 5 Pieces - Frozen
シマダヤ$11.275.0★2 rev
Hime Udon Noodle 800g
Hime$6.354.6★3,348 rev
Hakubaku Organic Udon 270 g
Hakubaku$3.934.6★1,972 rev
Newest
by launch date
Kirei Daisho Reito Premium Frozen Udon (Pkt X 5 Pcs) - Kirei - Frozen 1 kg
Kirei$8.4311 rev
Miyatake Jumbo Sanuki Udon Noodles 3pcs(600G) - Chilled
Miyatake$5.467 rev
Hosei Miso Udon 690 g
Hosei$3.810 rev
CTC Ganko Udon 5P 1300 g - Frozen
CTC$11.401 rev
CJ Chefs Solution Sanuki Udon- Frozen 1.15 Kg
CJ Chef's Solution$3.7611 rev
Trending
90-day click momentum
Common questions
- Is udon profitable to sell on Amazon Singapore?
- The niche generates $0/yr across 12 tracked products. 90-day search growth is -24.4%. Flapen's verdict: Skip it (26/100).
- How competitive is the udon niche?
- 11 brands and 2 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 79% of demand.
- What does it cost to enter the udon niche?
- Listings span $2.79–$11.40; the average listing price is $6.45 (sweet spot $15–$100). The average incumbent carries 449 reviews — the moat a new listing must climb.