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Turmeric

Fail

Shoppers spend an estimated $3K a year here, so Turmeric is a Fail.

Flapen Score
35
35 / 100
Top 35% of 323 Grocery niches · +4 vs the category median of 31
Market size
$3K/yr8K searches / yr
90-day growth
-31.9%search demand this quarter
Competition
65%top-5 click share · 12 brands · 15 sellers

Flapen Score

Turmeric against its category

The dotted line is the Grocery average. Past it, Turmeric is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Turmeric market on Amazon at a glance

Shoppers on Amazon Singapore searched for Turmeric 8K times last year and spent an estimated $3K. The top 5 brands take 73% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
-31.9%
Conversion, latest week
2.3%
Market size, estimated
$3Ka year
Top search term
turmeric4K searches a year

02 · Price

A sale here is worth $16.07.

Listings sell for $16.07 on average, from $2.56 to $35.66. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $16.07 that is $0 to $2K a year per listing.

Average price
$16.07inside the $15 to $100 sweet spot
Price range
$2.56–$35.66
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

20% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #251 within Grocery. It carries 11,099 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
87%
Out of stock, average day
14.4%
Average rank
#251in Grocery
Average rating
4.68 starsAmazon Singapore average 4.47 stars
Average reviews
11,099per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Turmeric products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

15

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

21%

  • Brand 121%
  • Brand 218%
  • Brand 315%
  • Brand 410%
  • Brand 59%
  • Brand 66%

Demand

Turmeric search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Spike '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct · busiest ÷ quietest = 4.3× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Turmeric

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Correct Contents”
<0.1%of orders come back, a rate Amazon rounds to zero
“items was correct”
A buyer, on “Correct Contents”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

Keep looking

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FAQ

Common Turmeric questions

Answered from the same tracked data.