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Turkey

Fail

Shoppers spend an estimated $0 a year here, so Turkey is a Fail.

Flapen Score
19
19 / 100
Ranks 306 of 323 Grocery niches · −12 vs the category median of 31
Market size
$0/yr9K searches / yr
90-day growth
-51.4%search demand this quarter
Competition
100%top-5 click share · 4 brands · 2 sellers

Flapen Score

Turkey against its category

The dotted line is the Grocery average. Past it, Turkey is stronger. Inside it, weaker.

19Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Turkey market on Amazon at a glance

Shoppers on Amazon Singapore searched for Turkey 9K times last year and spent an estimated $0. All 4 brands take every click. Flapen scores it 19 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -51.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
-51.4%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
turkey6K searches a year

02 · Price

A sale here is worth $5.52.

Listings sell for $5.52 on average, from $3.15 to $9.61. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $5.52 that is $0 to $552 a year per listing.

Average price
$5.52under the $15 to $100 sweet spot
Price range
$3.15–$9.61
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$552
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 6 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
23.1%
Average rank
#0in Grocery
Average rating
4.58 starsAmazon Singapore average 4.47 stars
Average reviews
6per listing
Listings tracked
5

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

$0$0$0$0$0110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 falling

Sellers

2

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • BALLGUS34%
  • ZAC Butchery32%
  • BOBO18%
  • HUBERS16%

Demand

Turkey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Spike '25Black Friday '25Holiday '25SepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 7.9× · 10 of 12 months tracked

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Turkey questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data