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Tortilla Chips

Fail

Shoppers spend an estimated $0 a year here, so Tortilla Chips is a Fail.

Flapen Score
30
30 / 100
Ranks 174 of 323 Grocery niches · −1 vs the category median of 31
Market size
$0/yr14K searches / yr
90-day growth
-36.3%search demand this quarter
Competition
69%top-5 click share · 6 brands · 4 sellers

Flapen Score

Tortilla Chips against its category

The dotted line is the Grocery average. Past it, Tortilla Chips is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tortilla Chips market on Amazon at a glance

Shoppers on Amazon Singapore searched for Tortilla Chips 14K times last year and spent an estimated $0. The top 5 brands take 99% of clicks. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -36.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
-36.3%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
tortilla chips7K searches a year

02 · Price

A sale here is worth $7.66.

Listings sell for $7.66 on average, from $3.71 to $49.72. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $7.66 that is $766 to $2K a year per listing.

Average price
$7.66under the $15 to $100 sweet spot
Price range
$3.71–$49.72
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$766–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #1 within Grocery. It carries 400 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
94%
Out of stock, average day
13.1%
Average rank
#1in Grocery
Average rating
4.39 starsAmazon Singapore average 4.47 stars
Average reviews
400per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
90 months

Products

Top Tortilla Chips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 flat

Sellers

4

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Brand 138%
  • Brand 230%
  • Brand 323%
  • Brand 45%
  • Brand 52%
  • Brand 62%

Demand

Tortilla Chips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr, Sep, Oct · busiest ÷ quietest = 6.4× · 11 of 12 months tracked

Search terms

Top Tortilla Chips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tortilla chips7K/yr
  • nachos4K/yr
  • tostitos4K/yr

Reviews and returns

What reviews say buyers love and hate about Tortilla Chips

We read the reviews and the return reasons for every product selling here.

100%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not nice - theres a plastic smell”
A buyer, on “Smell”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

Keep looking

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FAQ

Common Tortilla Chips questions

Answered from the same tracked data.