Is tomato paste profitable to sell on Amazon Singapore?

The niche generates $5K/yr across 12 tracked products. 90-day search growth is -42.3%. Flapen's verdict: Skip it (32/100).

How competitive is the tomato paste niche?

9 brands and 5 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 89% of demand.

What does it cost to enter the tomato paste niche?

Listings span $1.26–$9.23; the average listing price is $4.43 (sweet spot $15–$100). The average incumbent carries 32 reviews — the moat a new listing must climb.

tomato paste

Skip it

Prices mostly outside the sweet spot ($1.26–$9.23) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Incredible31.5

avg incumbent reviews — the moat a new listing must climb

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Competition

Bad83%

top-5 click share — a locked-up shelf

Avg price

Bad$4.43

avg listing price — sweet spot $15–$100

Growth

Bad-42.3%

90-day search growth — must beat 0% to launch

Market size

Bad$5K

$5K/yr · 17K searches

Price range

Bad$1.26–$9.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon Singapore niche tracking, tomato paste is a $5K/yr Amazon Singapore market (17K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 32/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

tomato paste market data

Units sold / yr: 8K–10K; avg 750–1,000/product
Revenue / yr: $35K–$44K; units × avg price
Conversion rate: 7.1%
Avg BSR: #0
Page quality: 0%
Prime: 92%
Sponsored: 8%
Out of stock: 27.4%
Avg brand age: 84 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Cirio36%
S & W30%
Leggo's12%
ayam6%
Mutti4%
LITALY4%
Open — no brand owns it (3 brands, 7%)

Demand

Weekly Amazon search volume, last 46 weeks — -42.3% search growth over the last 90 days.

Open Trend

Top tomato paste products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

S&W Tomato Paste 170g

S & W$1.964.6★26 rev

Cirio Double Concentrated Tomato Puree 140g (91665)

Cirio$3.194.6★26 rev

Leggos Tomato Puree 410g

Leggo's$2.104.7★18 rev

ayam$1.264.0★5 rev

Cirio Passatta Tomato Pure 700g

Cirio$4.014.5★174 rev

Newest

by launch date

Honest to Goodness Organic No Added Salt Tomato Paste 210 g

Honest to Goodness$7.9330 rev

2y ago

LITALY Tomatoes Puree 690g

LITALY$3.643 rev

2y ago

Mutti Tomato Paste - Triplo Concentrato Di Pomodoro 280g (1 tube)

Mutti$9.231 rev

4y ago

Cirio Double Concentrated Tomato Puree 140g (91665)

Cirio$3.1926 rev

4y ago

BioOrto Organic Tomato Passata 520g

BioOrto$9.064 rev

7y ago

Common questions

Is tomato paste profitable to sell on Amazon Singapore?: The niche generates $5K/yr across 12 tracked products. 90-day search growth is -42.3%. Flapen's verdict: Skip it (32/100).
How competitive is the tomato paste niche?: 9 brands and 5 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 89% of demand.
What does it cost to enter the tomato paste niche?: Listings span $1.26–$9.23; the average listing price is $4.43 (sweet spot $15–$100). The average incumbent carries 32 reviews — the moat a new listing must climb.