Skip to content

Tomato Paste

Fail

Prices span $1.26–$9.23, mostly outside the sweet spot, so Tomato Paste is a Fail.

Flapen Score
32
32 / 100
Top 45% of 323 Grocery niches · +1 vs the category median of 31
Market size
$5K/yr17K searches / yr
90-day growth
-42.3%search demand this quarter
Competition
83%top-5 click share · 9 brands · 5 sellers

Flapen Score

Tomato Paste against its category

The dotted line is the Grocery average. Past it, Tomato Paste is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tomato Paste market on Amazon at a glance

Shoppers on Amazon Singapore searched for Tomato Paste 17K times last year and spent an estimated $5K. The top 5 brands take 89% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -42.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
-42.3%
Conversion, latest week
7.1%
Market size, estimated
$5Ka year
Top search term
tomato paste13K searches a year

02 · Price

A sale here is worth $4.43.

Listings sell for $4.43 on average, from $1.26 to $9.23. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $4.43 that is $3K to $4K a year per listing.

Average price
$4.43under the $15 to $100 sweet spot
Price range
$1.26–$9.23
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
$3K–$4K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

8% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 27.4% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 32 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
8%
Prime listings
92%
Out of stock, average day
27.4%
Average rank
#0in Grocery
Average rating
4.54 starsAmazon Singapore average 4.47 stars
Average reviews
32per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Tomato Paste products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.

$0$528$1K$2K$2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

5

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

83%

Top 20: 100%

Open market

7%

  • Cirio36%
  • S & W30%
  • Leggo's12%
  • ayam6%
  • Mutti4%
  • LITALY4%
  • Open — no brand owns it (3 brands, 7%)

Demand

Tomato Paste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '25SepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct · busiest ÷ quietest = 13.1× · 11 of 12 months tracked

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Tomato Paste questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data