Tomato Paste
FailPrices span $1.26–$9.23, mostly outside the sweet spot, so Tomato Paste is a Fail.
- Flapen Score
- 32 / 100Top 45% of 323 Grocery niches · +1 vs the category median of 3132
- Market size
- $5K/yr17K searches / yr
- 90-day growth
- -42.3%search demand this quarter
- Competition
- 83%top-5 click share · 9 brands · 5 sellers
Flapen Score
Tomato Paste against its category
The dotted line is the Grocery average. Past it, Tomato Paste is stronger. Inside it, weaker.
Market
The Tomato Paste market on Amazon at a glance
Shoppers on Amazon Singapore searched for Tomato Paste 17K times last year and spent an estimated $5K. The top 5 brands take 89% of clicks. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 7.1% of those searches ended in a purchase.
Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -42.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.
- Searches, last 12 months
- 17K
- Growth, 90 days vs prior 90
- -42.3%
- Conversion, latest week
- 7.1%
- Market size, estimated
- $5Ka year
- Top search term
- tomato paste13K searches a year
02 · Price
A sale here is worth $4.43.
Listings sell for $4.43 on average, from $1.26 to $9.23. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $4.43 that is $3K to $4K a year per listing.
- Average price
- $4.43under the $15 to $100 sweet spot
- Price range
- $1.26–$9.23
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $3K–$4K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
8% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 27.4% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 32 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 8%
- Prime listings
- 92%
- Out of stock, average day
- 27.4%
- Average rank
- #0in Grocery
- Average rating
- 4.54 starsAmazon Singapore average 4.47 stars
- Average reviews
- 32per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 84 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 84 months
Products
Top Tomato Paste products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
S&W Tomato Paste 170g
- Price
- $1.96
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 7y ago

Cirio Double Concentrated Tomato Puree 140g (91665)
- Price
- $3.19
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 4y ago

Leggos Tomato Puree 410g
- Price
- $2.10
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 7y ago

Ayam Brand Tomato Puree | Made with 100% Natural Tomatoes | Great Taste | Rich in Fibre | Ideal for Home Cooking for Authentic Dishes | Low in Fat | No Cholesterol | Halal | Serves 5 - 160g
- Price
- $1.26
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 9y ago

Cirio Passatta Tomato Pure 700g
- Price
- $4.01
- Rating
- 4.5/5
- Reviews
- 174
- Age
- 7y ago
Trending
estimated 90-day click momentum
Honest to Goodness Organic No Added Salt Tomato Paste 210 g
- Price
- $7.93
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 2y ago

Mutti Tomato Paste - Triplo Concentrato Di Pomodoro 280g (1 tube)
- Price
- $9.23
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4y ago

Ayam Brand Tomato Puree | Made with 100% Natural Tomatoes | Great Taste | Rich in Fibre | Ideal for Home Cooking for Authentic Dishes | Low in Fat | No Cholesterol | Halal | Serves 5 - 160g
- Price
- $1.26
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 9y ago

Mutti Double Tomato Concentrate 200g (1 tube)
- Price
- $6.26
- Rating
- 4.4/5
- Reviews
- 2
- Age
- 12y ago

Alce Nero Organic Tomatoes Passata Vellutata 200g
- Price
- $1.57
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 7y ago
Newest
by launch date
Honest to Goodness Organic No Added Salt Tomato Paste 210 g
- Price
- $7.93
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 2y ago

LITALY Tomatoes Puree 690g
- Price
- $3.64
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 2y ago

Mutti Tomato Paste - Triplo Concentrato Di Pomodoro 280g (1 tube)
- Price
- $9.23
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4y ago

Cirio Double Concentrated Tomato Puree 140g (91665)
- Price
- $3.19
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 4y ago

BioOrto Organic Tomato Passata 520g
- Price
- $9.06
- Rating
- 4.6/5
- Reviews
- 4
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
5
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
83%
Top 20: 100%
Open market
7%
- Cirio36%
- S & W30%
- Leggo's12%
- ayam6%
- Mutti4%
- LITALY4%
- Open — no brand owns it (3 brands, 7%)
Demand
Tomato Paste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 13.1× · 11 of 12 months tracked
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tomato Paste questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









