Skip to content

Tofu

Fail

The top 5 brands take 100% of clicks, so Tofu is a Fail.

Flapen Score
29
29 / 100
Ranks 189 of 323 Grocery niches · −2 vs the category median of 31
Market size
$4K/yr34K searches / yr
90-day growth
-42.7%search demand this quarter
Competition
66%top-5 click share · 5 brands · 3 sellers

Flapen Score

Tofu against its category

The dotted line is the Grocery average. Past it, Tofu is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tofu market on Amazon at a glance

Shoppers on Amazon Singapore searched for Tofu 34K times last year and spent an estimated $4K. All 5 brands take every click. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -42.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-42.7%
Conversion, latest week
6.1%
Market size, estimated
$4Ka year
Top search term
tofu33K searches a year

02 · Price

A sale here is worth $2.03.

Listings sell for $2.03 on average, from $0.82 to $8.18. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $2.03 that is $2K to $2K a year per listing.

Average price
$2.03under the $15 to $100 sweet spot
Price range
$0.82–$8.18
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$2K–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 35.5% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 16 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
35.5%
Average rank
#0in Grocery
Average rating
4.72 starsAmazon Singapore average 4.47 stars
Average reviews
16per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Tofu products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

$0$214$428$642$856110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

3

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

0%

  • FORTUNE67%
  • CJ Bibigo20%
  • Unicurd10%
  • Soyco2%
  • EB Food1%
  • Open — no brand owns it (0%)

Demand

Tofu search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 7.7× · 9 of 12 months tracked

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Tofu questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data