Is tofu profitable to sell on Amazon Singapore?

The niche generates $4K/yr across 18 tracked products. 90-day search growth is -42.7%. Flapen's verdict: Skip it (29/100).

How competitive is the tofu niche?

5 brands and 3 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.

What does it cost to enter the tofu niche?

Listings span $0.82–$8.18; the average listing price is $2.03 (sweet spot $15–$100). The average incumbent carries 16 reviews — the moat a new listing must climb.

tofu

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Incredible16.11

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Avg price

Bad$2.03

avg listing price — sweet spot $15–$100

Growth

Bad-42.7%

90-day search growth — must beat 0% to launch

Market size

Bad$4K

$4K/yr · 34K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$0.82–$8.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon Singapore niche tracking, tofu is a $4K/yr Amazon Singapore market (34K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

tofu market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: $30K–$41K; units × avg price
Conversion rate: 6.1%
Avg BSR: #0
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 35.5%
Avg brand age: 61 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

FORTUNE67%
CJ Bibigo20%
Unicurd10%
Soyco2%
EB Food1%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 37 weeks — -42.7% search growth over the last 90 days.

Open Trend

Top tofu products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fortune Japanese Silken Tofu With Omega 3 DHA 300g - Chilled

FORTUNE$0.864.8★51 rev

CJ Bibigo Firm Tofu for Stir Fried 300g - Chilled

CJ Bibigo$2.474.6★24 rev

Fortune Tau Kwa 2 x 225g (Packaging may vary) - Chilled

FORTUNE$1.294.6★51 rev

Fortune Japanese Silken Tofu 300g - Chilled

FORTUNE$0.834.6★31 rev

Fortune Traditional Chinese Tofu 300g - Chilled

FORTUNE$0.834.4★24 rev

Newest

by launch date

Soyco Tofu - Hi-Protein Firm 350g (1 pack)

Soyco$8.181 rev

4y ago

Unicurd Extra Smooth Silken Tofu Twin Pack 300 grams

Unicurd$0.921 rev

4y ago

EB Food Cheese Seafood Tofu 500 g (Packaging may vary)

EB Food$5.554 rev

5y ago

Fortune Tamago Tofu Mushi 2x150g - Chilled

FORTUNE$1.647 rev

6y ago