Tofu
FailThe top 5 brands take 100% of clicks, so Tofu is a Fail.
- Flapen Score
- 29 / 100Ranks 189 of 323 Grocery niches · −2 vs the category median of 3129
- Market size
- $4K/yr34K searches / yr
- 90-day growth
- -42.7%search demand this quarter
- Competition
- 66%top-5 click share · 5 brands · 3 sellers
Flapen Score
Tofu against its category
The dotted line is the Grocery average. Past it, Tofu is stronger. Inside it, weaker.
Market
The Tofu market on Amazon at a glance
Shoppers on Amazon Singapore searched for Tofu 34K times last year and spent an estimated $4K. All 5 brands take every click. Flapen scores it 29 out of 100, a Fail.
01 · Demand
An estimated 6.1% of those searches ended in a purchase.
Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -42.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.
- Searches, last 12 months
- 34K
- Growth, 90 days vs prior 90
- -42.7%
- Conversion, latest week
- 6.1%
- Market size, estimated
- $4Ka year
- Top search term
- tofu33K searches a year
02 · Price
A sale here is worth $2.03.
Listings sell for $2.03 on average, from $0.82 to $8.18. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $2.03 that is $2K to $2K a year per listing.
- Average price
- $2.03under the $15 to $100 sweet spot
- Price range
- $0.82–$8.18
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $2K–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 35.5% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 16 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 35.5%
- Average rank
- #0in Grocery
- Average rating
- 4.72 starsAmazon Singapore average 4.47 stars
- Average reviews
- 16per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Tofu products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Fortune Japanese Silken Tofu With Omega 3 DHA 300g - Chilled
- Price
- $0.86
- Rating
- 4.8/5
- Reviews
- 51
- Age
- 7y ago

CJ Bibigo Firm Tofu for Stir Fried 300g - Chilled
- Price
- $2.47
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 6y ago

Fortune Tau Kwa 2 x 225g (Packaging may vary) - Chilled
- Price
- $1.29
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 7y ago

Fortune Japanese Silken Tofu 300g - Chilled
- Price
- $0.83
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 7y ago

Fortune Traditional Chinese Tofu 300g - Chilled
- Price
- $0.83
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 7y ago
Trending
estimated 90-day click momentum
Fortune Tamago Tofu Mushi 2x150g - Chilled
- Price
- $1.64
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 6y ago

EB Food Cheese Seafood Tofu 500 g (Packaging may vary)
- Price
- $5.55
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 5y ago

Soyco Tofu - Hi-Protein Firm 350g (1 pack)
- Price
- $8.18
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4y ago

Fortune Traditional Chinese Tofu with Omega 300g - Chilled
- Price
- $0.86
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 7y ago

Fortune Extra Smooth Silken Tofu 300g - Chilled
- Price
- $0.82
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 7y ago
Newest
by launch date
Soyco Tofu - Hi-Protein Firm 350g (1 pack)
- Price
- $8.18
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4y ago

Unicurd Extra Smooth Silken Tofu Twin Pack 300 grams
- Price
- $0.92
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4y ago

EB Food Cheese Seafood Tofu 500 g (Packaging may vary)
- Price
- $5.55
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 5y ago

Fortune Tamago Tofu Mushi 2x150g - Chilled
- Price
- $1.64
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 6y ago

CJ Bibigo Firm Tofu for Stir Fried 300g - Chilled
- Price
- $2.47
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
3
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
0%
- FORTUNE67%
- CJ Bibigo20%
- Unicurd10%
- Soyco2%
- EB Food1%
- Open — no brand owns it (0%)
Demand
Tofu search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 7.7× · 9 of 12 months tracked
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tofu questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









