Is tea profitable to sell on Amazon Singapore?

The niche generates $0/yr across 12 tracked products. 90-day search growth is +26.3%. Flapen's verdict: Skip it (36/100).

How competitive is the tea niche?

7 brands and 11 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 92% of demand.

What does it cost to enter the tea niche?

Listings span $3.54–$28.73; the average listing price is $11.84 (sweet spot $15–$100). The average incumbent carries 738 reviews — the moat a new listing must climb.

tea

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Good737.83

avg incumbent reviews — the moat a new listing must climb

Price range

Good$3.54–$28.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+26.3%

90-day search growth — must beat 0% to launch

Avg price

Okay$11.84

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad73%

top-5 click share — a locked-up shelf

Brand share

Bad92%

top-5 brand share — brand-locked demand

Market size

Bad$0

$0/yr · 32K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Singapore niche tracking, tea is a $0/yr Amazon Singapore market (32K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 36/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

tea market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $18K–$24K; units × avg price
Conversion rate: 0.0%
Avg BSR: #34
Page quality: 0%
Prime: 83%
Sponsored: 17%
Out of stock: 22.1%
Avg brand age: 102 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Taj Mahal41%
Authentic Tea House23%
Traditional Medicinals11%
Dilmah10%
Twinings7%
RED LABEL4%
Open — no brand owns it (1 brand, 4%)

Demand

Weekly Amazon search volume, last 47 weeks — +26.3% search growth over the last 90 days.

Open Trend

Top tea products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Brooke Bond Taj Mahal Tea Leaves 500g

Taj Mahal$6.754.3★4,104 rev

Traditional Medicinals Organic Smooth Move Senna 32.03 g

Traditional Medicinals$10.654.5★27 rev

Authentic Tea House Ayataka No Sugar Japanese Green Tea Case 12 x 1.5l

Authentic Tea House$17.534.5★30 rev

Authentic Tea House Ayataka No Sugar Japanese Green Tea (24 x 300ml)

Authentic Tea House$10.894.9★16 rev

Authentic Tea House Ayataka Green Tea 12 x 300ml

Authentic Tea House$5.754.7★79 rev

Newest

by launch date

Authentic Tea House Ayataka No Sugar Japanese Green Tea (24 x 300ml)

Authentic Tea House$10.8916 rev

3y ago

Twinings Pure Peppermint Herbal Tea Individually Wrapped Bags 100 Count (Pack of 1) Fresh Minty Flavour Naturally Caffeine-Free Enjoy Hot or Iced 100 Teabags

Twinings$22.452,011 rev

4y ago

Twinings Tea Classics Collection Gift Box Variety Sampler 48 Tea Bags (Pack of 1) Enjoy Hot or Iced | Includes Black Herbal Green & Chai Teas

Twinings$28.732,204 rev

4y ago

Authentic Tea House Ayataka No Sugar Japanese Green Tea Case 12 x 1.5l

Authentic Tea House$17.5330 rev

6y ago

Authentic Tea House Da Hong Pao No Sugar Oolong Tea Case 12 x 1.5l

Authentic Tea House$19.027 rev