- Flapen Score
- 37 / 100Top 24% of 323 Grocery niches · +6 vs the category median of 3137
- Market size
- $7K/yr7K searches / yr
- 90-day growth
- -42.5%search demand this quarter
- Competition
- 73%top-5 click share · 5 brands · 5 sellers
Flapen Score
Taco against its category
The dotted line is the Grocery average. Past it, Taco is stronger. Inside it, weaker.
Market
The Taco market on Amazon at a glance
Shoppers on Amazon Singapore searched for Taco 7K times last year and spent an estimated $7K. All 5 brands take every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 13.6% of those searches ended in a purchase.
Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved -42.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.
- Searches, last 12 months
- 7K
- Growth, 90 days vs prior 90
- -42.5%
- Conversion, latest week
- 13.6%
- Market size, estimated
- $7Ka year
- Top search term
- taco5K searches a year
02 · Price
A sale here is worth $6.94.
Listings sell for $6.94 on average, from $2.92 to $15.49. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $6.94 that is $694 to $2K a year per listing.
- Average price
- $6.94under the $15 to $100 sweet spot
- Price range
- $2.92–$15.49
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $694–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.3% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 164 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 17.3%
- Average rank
- #0in Grocery
- Average rating
- 4.28 starsAmazon Singapore average 4.47 stars
- Average reviews
- 164per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 84 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 84 months
Products
Top Taco products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Santa Maria Tex Mex Taco Shells 135 g
- Price
- $6.33
- Rating
- 4.0/5
- Reviews
- 82
- Age
- 7y ago

Santa Maria Tex Mex Taco Kit 288 g
- Price
- $8.17
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5y ago

Santa Maria Tex Mex Taco Spice Mix (Mild) 28 g
- Price
- $3.11
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 7y ago

Santa Maria Taco Shells (20 Shells) 225G
- Price
- $9.25
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3y ago

Santa Maria Tex Mex Taco Tubs 145 g
- Price
- $6.07
- Rating
- 2.9/5
- Reviews
- 2
- Age
- 5y ago
Trending
estimated 90-day click momentum
Cholula Original Taco Seas Mix 28g
- Price
- $2.92
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 1y ago

Ole Mexican Foods La Banderita Flour Tortillas - Soft Taco (10 per pack)
- Price
- $15.49
- Rating
- 4.7/5
- Reviews
- 2,010
- Age
- 4y ago

Santa Maria Tex Mex Taco Spice Mix (Mild) 28 g
- Price
- $3.11
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 7y ago

Santa Maria Taco Shells (20 Shells) 225G
- Price
- $9.25
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3y ago

Mission Mission Tortilla 8 Reduced Carb 270g
- Price
- $5.06
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 6y ago
Newest
by launch date
Cholula Original Taco Seas Mix 28g
- Price
- $2.92
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 1y ago

Santa Maria Taco Shells (20 Shells) 225G
- Price
- $9.25
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3y ago

Santa Maria Tex Mex Mini Taco Tubs (10 pcs) 86g Yellow 1 Count
- Price
- $6.34
- Rating
- 2.9/5
- Reviews
- 2
- Age
- 3y ago

La Banderita Street Taco Taqueria Style - Ricas 360g
- Price
- $12.26
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 4y ago

Gran Luchito Wraps - Soft Taco 300g (1 pack)
- Price
- $10.77
- Rating
- 4.6/5
- Reviews
- 91
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
5
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
0%
- Santa Maria85%
- La Banderita7%
- Gran Luchito3%
- Cholula3%
- Mission Foods2%
- Open — no brand owns it (0%)
Demand
Taco search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 4.4× · 10 of 12 months tracked
Search terms
Top Taco search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- taco5K/yr
- tacos1K/yr
- taco shell934/yr
- taco shells560/yr
Reviews and returns
What reviews say buyers love and hate about Taco
We read the reviews and the return reasons for every product selling here.
“Tastes great, not bready, and it remains flexible despite heating for a few minutes”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Taco questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









