Sugar
FailShoppers spend an estimated $448 a year here, so Sugar is a Fail.
- Flapen Score
- 20 / 100Ranks 299 of 323 Grocery niches · −11 vs the category median of 3120
- Market size
- $448/yr22K searches / yr
- 90-day growth
- -35.4%search demand this quarter
- Competition
- 88%top-5 click share · 5 brands · 2 sellers
Flapen Score
Sugar against its category
The dotted line is the Grocery average. Past it, Sugar is stronger. Inside it, weaker.
Market
The Sugar market on Amazon at a glance
Shoppers on Amazon Singapore searched for Sugar 22K times last year and spent an estimated $448. All 5 brands take every click. Flapen scores it 20 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -35.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $448 a year.
- Searches, last 12 months
- 22K
- Growth, 90 days vs prior 90
- -35.4%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $448a year
- Top search term
- sugar19K searches a year
02 · Price
A sale here is worth $3.00.
Listings sell for $3.00 on average, from $1.81 to $5.93. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At $3.00 that is $3K to $4K a year per listing.
- Average price
- $3.00under the $15 to $100 sweet spot
- Price range
- $1.81–$5.93
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $3K–$4K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 33.7% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 57 reviews at 4.78 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 100%
- Out of stock, average day
- 33.7%
- Average rank
- #0in Grocery
- Average rating
- 4.78 starsAmazon Singapore average 4.47 stars
- Average reviews
- 57per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Sugar products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SIS Fine Grain Sugar 1kg
- Price
- $2.02
- Rating
- 4.6/5
- Reviews
- 317
- Age
- 8y ago

RedMan Fine Sugar 1Kg
- Price
- $1.81
- Rating
- 4.8/5
- Reviews
- 32
- Age
- 7y ago

SIS Natural Granulated Raw Sugar 800g
- Price
- $3.58
- Rating
- 4.8/5
- Reviews
- 43
- Age
- 9y ago

Simply Natural Organic Cane Sugar 1kg
- Price
- $5.93
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6y ago

SIS Coarse Grain Sugar 1kg
- Price
- $2.16
- Rating
- 4.9/5
- Reviews
- 20
- Age
- 7y ago
Trending
estimated 90-day click momentum
Simply Natural Organic Cane Sugar 1kg
- Price
- $5.93
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6y ago

Pagoda Demerara Sugar 500g
- Price
- $2.07
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 7y ago

RedMan Caster Sugar 1Kg
- Price
- $2.60
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 7y ago

RedMan Fine Sugar 1Kg
- Price
- $1.81
- Rating
- 4.8/5
- Reviews
- 32
- Age
- 7y ago

SIS Fine Textured Brown Sugar For Cooking and Desserts 800g
- Price
- $3.83
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 9y ago
Newest
by launch date
Simply Natural Organic Cane Sugar 1kg
- Price
- $5.93
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6y ago

RedMan Fine Sugar 1Kg
- Price
- $1.81
- Rating
- 4.8/5
- Reviews
- 32
- Age
- 7y ago

RedMan Caster Sugar 1Kg
- Price
- $2.60
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 7y ago

Pagoda Demerara Sugar 500g
- Price
- $2.07
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 7y ago

SIS Coarse Grain Sugar 1kg
- Price
- $2.16
- Rating
- 4.9/5
- Reviews
- 20
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
2
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
88%
Top 20: 100%
Open market
0%
- Science in Sport43%
- RedMan27%
- SIS21%
- Simply Natural5%
- Pagoda4%
- Open — no brand owns it (0%)
Demand
Sugar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 2.4× · 10 of 12 months tracked
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sugar questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









