sugar
Skip itA small market ($448/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible57.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad88%top-5 click share — a locked-up shelf
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Avg price
Bad$3.00avg listing price — sweet spot $15–$100
Growth
Bad-35.4%90-day search growth — must beat 0% to launch
Market size
Bad$448$448/yr · 22K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$1.81–$5.93cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Singapore niche tracking, sugar is a $448/yr Amazon Singapore market (22K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 20/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
sugar market data
- Units sold / yr
- 8K–10K
- avg 1,000–1,250/product
- Revenue / yr
- $24K–$30K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #0
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 25%
- Out of stock
- 33.7%
- Avg brand age
- 77 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Science in Sport43%
- RedMan27%
- SIS21%
- Simply Natural5%
- Pagoda4%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 45 weeks — -35.4% search growth over the last 90 days.Top sugar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Trending
90-day click momentum
Common questions
- Is sugar profitable to sell on Amazon Singapore?
- The niche generates $448/yr across 8 tracked products. 90-day search growth is -35.4%. Flapen's verdict: Skip it (20/100).
- How competitive is the sugar niche?
- 5 brands and 2 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- What does it cost to enter the sugar niche?
- Listings span $1.81–$5.93; the average listing price is $3.00 (sweet spot $15–$100). The average incumbent carries 57 reviews — the moat a new listing must climb.