Sugar
FailShoppers spend an estimated $448 a year here, so Sugar is a Fail.
- Flapen Score
- 20 / 100Ranks 299 of 323 Grocery niches · −11 vs the category median of 3120
- Market size
- $448/yr22K searches / yr
- 90-day growth
- -35.4%search demand this quarter
- Competition
- 88%top-5 click share · 5 brands · 2 sellers
Flapen Score
Sugar against its category
The dotted line is the Grocery average. Past it, Sugar is stronger. Inside it, weaker.
Market
The Sugar market on Amazon at a glance
Shoppers on Amazon Singapore searched for Sugar 22K times last year and spent an estimated $448. All 5 brands take every click. Flapen scores it 20 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -35.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $448 a year.
- Searches, last 12 months
- 22K
- Growth, 90 days vs prior 90
- -35.4%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $448a year
- Top search term
- sugar19K searches a year
02 · Price
A sale here is worth $3.00.
Listings sell for $3.00 on average, from $1.81 to $5.93. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At $3.00 that is $3K to $4K a year per listing.
- Average price
- $3.00under the $15 to $100 sweet spot
- Price range
- $1.81–$5.93
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $3K–$4K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 33.7% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 57 reviews at 4.78 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 100%
- Out of stock, average day
- 33.7%
- Average rank
- #0in Grocery
- Average rating
- 4.78 starsAmazon Singapore average 4.47 stars
- Average reviews
- 57per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Sugar products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Brand 143%
- Brand 227%
- Brand 321%
- Brand 45%
- Brand 54%
- Open — no brand owns it (0%)
Demand
Sugar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 2.4× · 10 of 12 months tracked
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sugar questions
Answered from the same tracked data.









