Strawberry
FailDemand is soft, at -52.0% this quarter, so Strawberry is a Fail.
- Flapen Score
- 27 / 100Ranks 230 of 323 Grocery niches · −4 vs the category median of 3127
- Market size
- $14K/yr29K searches / yr
- 90-day growth
- -52.0%search demand this quarter
- Competition
- 97%top-5 click share · 4 brands · 4 sellers
Flapen Score
Strawberry against its category
The dotted line is the Grocery average. Past it, Strawberry is stronger. Inside it, weaker.
Market
The Strawberry market on Amazon at a glance
Shoppers on Amazon Singapore searched for Strawberry 29K times last year and spent an estimated $14K. All 4 brands take every click. Flapen scores it 27 out of 100, a Fail.
01 · Demand
An estimated 5.4% of those searches ended in a purchase.
Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -52.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.
- Searches, last 12 months
- 29K
- Growth, 90 days vs prior 90
- -52.0%
- Conversion, latest week
- 5.4%
- Market size, estimated
- $14Ka year
- Top search term
- strawberry26K searches a year
02 · Price
A sale here is worth $9.01.
Listings sell for $9.01 on average, from $5.03 to $12.89. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $9.01 that is $9K to $11K a year per listing.
- Average price
- $9.01under the $15 to $100 sweet spot
- Price range
- $5.03–$12.89
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $9K–$11K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 29.9% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 19 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 29.9%
- Average rank
- #0in Grocery
- Average rating
- 4.52 starsAmazon Singapore average 4.47 stars
- Average reviews
- 19per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Strawberry products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amae Korean Strawberry 250g -Chilled
- Price
- $7.66
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 6y ago

Strawberry USA - Handpicked 250g
- Price
- $7.24
- Rating
- 4.2/5
- Reviews
- 31
- Age
- 4y ago

Strawberry USA - Handpicked 454g
- Price
- $10.76
- Rating
- 3.8/5
- Reviews
- 44
- Age
- 4y ago

Little Farms Strawberry 250g (1 punnet)
- Price
- $10.48
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3y ago

Little Farms Strawberry - UK 227g (1 punnet)
- Price
- $12.89
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3y ago
Trending
estimated 90-day click momentum
Little Farms Strawberry - UK 227g (1 punnet)
- Price
- $12.89
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3y ago

Amae Korean Strawberry 250g -Chilled
- Price
- $7.66
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 6y ago

Little Farms Strawberry 250g (1 punnet)
- Price
- $10.48
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3y ago

Emborg Strawberries (Frozen Fruit) 450g
- Price
- $5.03
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 5y ago

Strawberry USA - Handpicked 454g
- Price
- $10.76
- Rating
- 3.8/5
- Reviews
- 44
- Age
- 4y ago
Newest
by launch date
Little Farms Strawberry - UK 227g (1 punnet)
- Price
- $12.89
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3y ago

Little Farms Strawberry 250g (1 punnet)
- Price
- $10.48
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3y ago

Strawberry USA - Handpicked 250g
- Price
- $7.24
- Rating
- 4.2/5
- Reviews
- 31
- Age
- 4y ago

Strawberry USA - Handpicked 454g
- Price
- $10.76
- Rating
- 3.8/5
- Reviews
- 44
- Age
- 4y ago

Emborg Strawberries (Frozen Fruit) 450g
- Price
- $5.03
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
4
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
97%
Top 20: 100%
Open market
0%
- amae64%
- Little Farms16%
- Jet Fresh/Sweet Darling16%
- Emborg3%
Demand
Strawberry search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 28.3× · 11 of 12 months tracked
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Strawberry questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









