Is strawberry profitable to sell on Amazon Singapore?

The niche generates $14K/yr across 6 tracked products. 90-day search growth is -52.0%. Flapen's verdict: Skip it (27/100).

How competitive is the strawberry niche?

4 brands and 4 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What does it cost to enter the strawberry niche?

Listings span $5.03–$12.89; the average listing price is $9.01 (sweet spot $15–$100). The average incumbent carries 19 reviews — the moat a new listing must climb.

strawberry

Skip it

Soft demand (-52.0% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Incredible18.67

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$9.01

avg listing price — sweet spot $15–$100

Market size

Bad$14K

$14K/yr · 29K searches

Competition

Bad97%

top-5 click share — a locked-up shelf

Growth

Bad-52.0%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$5.03–$12.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon Singapore niche tracking, strawberry is a $14K/yr Amazon Singapore market (29K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 27/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

strawberry market data

Units sold / yr: 10K–13K; avg 1,000–1,250/product
Revenue / yr: $90K–$113K; units × avg price
Conversion rate: 5.4%
Avg BSR: #0
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 29.9%
Avg brand age: 65 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

amae64%
Little Farms16%
Jet Fresh/Sweet Darling16%
Emborg3%

Demand

Weekly Amazon search volume, last 46 weeks — -52.0% search growth over the last 90 days.

Open Trend

Top strawberry products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amae Korean Strawberry 250g -Chilled

amae$7.665.0★5 rev

Strawberry USA - Handpicked 250g

amae$7.244.2★31 rev

Strawberry USA - Handpicked 454g

Jet Fresh/Sweet Darling$10.763.8★44 rev

Little Farms Strawberry 250g (1 punnet)

Little Farms$10.485.0★4 rev

Little Farms Strawberry - UK 227g (1 punnet)

Little Farms$12.895.0★2 rev

Newest

by launch date

Little Farms Strawberry - UK 227g (1 punnet)

Little Farms$12.892 rev

3y ago

Little Farms Strawberry 250g (1 punnet)

Little Farms$10.484 rev

3y ago

Strawberry USA - Handpicked 250g

amae$7.2431 rev

4y ago

Strawberry USA - Handpicked 454g

Jet Fresh/Sweet Darling$10.7644 rev

4y ago

Emborg Strawberries (Frozen Fruit) 450g

Emborg$5.0326 rev

5y ago

Common questions

Is strawberry profitable to sell on Amazon Singapore?: The niche generates $14K/yr across 6 tracked products. 90-day search growth is -52.0%. Flapen's verdict: Skip it (27/100).
How competitive is the strawberry niche?: 4 brands and 4 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
What does it cost to enter the strawberry niche?: Listings span $5.03–$12.89; the average listing price is $9.01 (sweet spot $15–$100). The average incumbent carries 19 reviews — the moat a new listing must climb.