How competitive is the Strawberry niche on Amazon Singapore?

4 brands and 4 sellers compete in Strawberry on Amazon Singapore. The top 5 Strawberry products take 97% of clicks and its top 5 brands hold 100% of demand.

Strawberry

soft demand (-52.0% this quarter) — Strawberry doesn't clear our bar today.

Signals Low Review Barrier Out of Stock

Flapen Score

Skip it

Ranks 230 of 323 Grocery niches · −4 vs the category median of 31

This niche Category average · 323 niches

Is Strawberry profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Strawberry is a $14K/yr Amazon Singapore market (29K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 27/100.

Strawberry: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -52.0% over the last 90 days and 5.4% of searches end in a purchase.

$14K

revenue / yr

Units sold / yr13K

Search volume / yr-52.0%29K

Conversion rate5.4%

Avg price$9.01

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 4

Top-5 product click share97%

Open market0%

Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 6 products

Top Strawberry products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Amae Korean Strawberry 250g -Chilled

Price: $7.66
Rating: 5.0/5
Reviews: 5
Age: 6y ago

Strawberry USA - Handpicked 250g

Price: $7.24
Rating: 4.2/5
Reviews: 31
Age: 4y ago

Strawberry USA - Handpicked 454g

Price: $10.76
Rating: 3.8/5
Reviews: 44
Age: 4y ago

Little Farms Strawberry 250g (1 punnet)

Price: $10.48
Rating: 5.0/5
Reviews: 4
Age: 3y ago

Little Farms Strawberry - UK 227g (1 punnet)

Price: $12.89
Rating: 5.0/5
Reviews: 2
Age: 3y ago

Newest

by launch date

Little Farms Strawberry - UK 227g (1 punnet)

Price: $12.89
Rating: 5.0/5
Reviews: 2
Age: 3y ago

Little Farms Strawberry 250g (1 punnet)

Price: $10.48
Rating: 5.0/5
Reviews: 4
Age: 3y ago

Strawberry USA - Handpicked 250g

Price: $7.24
Rating: 4.2/5
Reviews: 31
Age: 4y ago

Strawberry USA - Handpicked 454g

Price: $10.76
Rating: 3.8/5
Reviews: 44
Age: 4y ago

Emborg Strawberries (Frozen Fruit) 450g

Price: $5.03
Rating: 4.1/5
Reviews: 26
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

amae64%
Little Farms16%
Jet Fresh/Sweet Darling16%
Emborg3%

Strawberry demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume29KCVR5.4%Products6Brands4Top 5 Brands100%OOS Rate29.9%Rating4.5★Reviews19Avg BSR#0

Common Strawberry questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Strawberry 27/100 on Amazon Singapore — Skip it. The niche generates $14K/yr across 6 tracked products. Search demand moved -52.0% over the last 90 days.

Strawberry sells for $9.01 on average on Amazon Singapore, outside our $15–$100 sweet spot. Listings span $5.03–$12.89. The average incumbent carries 19 reviews — the moat a new listing must climb.