Is stevia profitable to sell on Amazon Singapore?

The niche generates $4K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -27.9%. Flapen's verdict: Skip it (33/100).

How competitive is the stevia niche?

6 brands and 6 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.

What does it cost to enter the stevia niche?

Listings span $5.53–$24.76; the average listing price is $15.14 (sweet spot $15–$100). The average incumbent carries 4,104 reviews — the moat a new listing must climb.

stevia

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$15.14

avg listing price — sweet spot $15–$100

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Price range

Good$5.53–$24.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad70%

top-5 click share — a locked-up shelf

Review moat

Bad4,104.44

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-27.9%

90-day search growth — must beat 0% to launch

Market size

Bad$4K

$4K/yr · 4K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Out of Stock

According to Flapen's Amazon Singapore niche tracking, stevia is a $4K/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

stevia market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $8K–$11K; units × avg price
Conversion rate: 6.9%
Avg BSR: #33
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 21.1%
Avg brand age: 127 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

365 by Whole Foods Market30%
Equal29%
Carmencita16%
IN THE RAW14%
SPLENDA6%
Now Foods6%

Demand

Weekly Amazon search volume, last 46 weeks — -27.9% search growth over the last 90 days.

Open Trend

Top stevia products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Equal Stevia 40 Sticks - 100 Percent Natural Zero Calorie And Diabetic Friendly

Equal$6.765.0★1 rev

Carmencita Crystallized Stevia Sweetener

Carmencita$5.530.0★0 rev

Stevia In The Raw Stevia Sweetener Packets 200 Ct Box Zero Calorie Stevia Sugar Substitute Packets No Erythritol or Artificial Flavors Vegan Gluten Free Kosher Low Glycemic Index

IN THE RAW$22.494.6★22,443 rev

365 by Whole Foods Market Organic Stevia Liquid Extract 59ml

365 by Whole Foods Market$12.094.6★2,363 rev

Equal Stevia 100 Sticks

Equal$13.400.0★0 rev

Newest

by launch date

365 by Whole Foods Market Organic Stevia Liquid Extract 59ml

365 by Whole Foods Market$12.092,363 rev

10mo ago

365 by Whole Foods Market Organic Stevia Powdered ExtraCount 28g

365 by Whole Foods Market$9.591,790 rev

10mo ago

365 by Whole Foods Market Organic Stevia Liquid Extract 237ml

365 by Whole Foods Market$24.761,070 rev

3y ago

Equal Stevia 100 Sticks

Equal$13.400 rev

3y ago

Equal Stevia 40 Sticks - 100 Percent Natural Zero Calorie And Diabetic Friendly

Equal$6.761 rev

5y ago

Common questions

Is stevia profitable to sell on Amazon Singapore?: The niche generates $4K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -27.9%. Flapen's verdict: Skip it (33/100).
How competitive is the stevia niche?: 6 brands and 6 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
What does it cost to enter the stevia niche?: Listings span $5.53–$24.76; the average listing price is $15.14 (sweet spot $15–$100). The average incumbent carries 4,104 reviews — the moat a new listing must climb.