- Flapen Score
- 33 / 100Top 41% of 323 Grocery niches · +2 vs the category median of 3133
- Market size
- $4K/yr4K searches / yr
- 90-day growth
- -27.9%search demand this quarter
- Competition
- 70%top-5 click share · 6 brands · 6 sellers
Flapen Score
Stevia against its category
The dotted line is the Grocery average. Past it, Stevia is stronger. Inside it, weaker.
Market
The Stevia market on Amazon at a glance
Shoppers on Amazon Singapore searched for Stevia 4K times last year and spent an estimated $4K. The top 5 brands take 100% of clicks. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 6.9% of those searches ended in a purchase.
Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.
- Searches, last 12 months
- 4K
- Growth, 90 days vs prior 90
- -27.9%
- Conversion, latest week
- 6.9%
- Market size, estimated
- $4Ka year
- Top search term
- stevia4K searches a year
02 · Price
A sale here is worth $15.14.
Listings sell for $15.14 on average, from $5.53 to $24.76. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $15.14 that is $0 to $2K a year per listing.
- Average price
- $15.14inside the $15 to $100 sweet spot
- Price range
- $5.53–$24.76
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #33 within Grocery. It carries 4,104 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 21.1%
- Average rank
- #33in Grocery
- Average rating
- 4.64 starsAmazon Singapore average 4.47 stars
- Average reviews
- 4,104per listing
- Listings tracked
- 9
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 127 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 127 months
Products
Top Stevia products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Equal Stevia 40 Sticks - 100 Percent Natural Zero Calorie And Diabetic Friendly
- Price
- $6.76
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5y ago

Carmencita Crystallized Stevia Sweetener
- Price
- $5.53
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6y ago

Stevia In The Raw Stevia Sweetener Packets 200 Ct Box Zero Calorie Stevia Sugar Substitute Packets No Erythritol or Artificial Flavors Vegan Gluten Free Kosher Low Glycemic Index
- Price
- $22.49
- Rating
- 4.6/5
- Reviews
- 22,443
- Age
- 12y ago

365 by Whole Foods Market Organic Stevia Liquid Extract 59ml
- Price
- $12.09
- Rating
- 4.6/5
- Reviews
- 2,363
- Age
- 10mo ago

Equal Stevia 100 Sticks
- Price
- $13.40
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago
Trending
estimated 90-day click momentum
Carmencita Crystallized Stevia Sweetener
- Price
- $5.53
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6y ago

365 by Whole Foods Market Organic Stevia Liquid Extract 237ml
- Price
- $24.76
- Rating
- 4.7/5
- Reviews
- 1,070
- Age
- 3y ago

Equal Stevia 100 Sticks
- Price
- $13.40
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago

365 by Whole Foods Market Organic Stevia Liquid Extract 59ml
- Price
- $12.09
- Rating
- 4.6/5
- Reviews
- 2,363
- Age
- 10mo ago

Stevia In The Raw Stevia Sweetener Packets 200 Ct Box Zero Calorie Stevia Sugar Substitute Packets No Erythritol or Artificial Flavors Vegan Gluten Free Kosher Low Glycemic Index
- Price
- $22.49
- Rating
- 4.6/5
- Reviews
- 22,443
- Age
- 12y ago
Newest
by launch date
365 by Whole Foods Market Organic Stevia Liquid Extract 59ml
- Price
- $12.09
- Rating
- 4.6/5
- Reviews
- 2,363
- Age
- 10mo ago

365 by Whole Foods Market Organic Stevia Powdered ExtraCount 28g
- Price
- $9.59
- Rating
- 4.5/5
- Reviews
- 1,790
- Age
- 10mo ago

365 by Whole Foods Market Organic Stevia Liquid Extract 237ml
- Price
- $24.76
- Rating
- 4.7/5
- Reviews
- 1,070
- Age
- 3y ago

Equal Stevia 100 Sticks
- Price
- $13.40
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago

Equal Stevia 40 Sticks - 100 Percent Natural Zero Calorie And Diabetic Friendly
- Price
- $6.76
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
6
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
0%
- 365 by Whole Foods Market30%
- Equal29%
- Carmencita16%
- IN THE RAW14%
- SPLENDA6%
- Now Foods6%
Demand
Stevia search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 3.0× · 11 of 12 months tracked
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stevia questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









