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Sparkling Water

Fail

Shoppers spend an estimated $2K a year here, so Sparkling Water is a Fail.

Flapen Score
40
40 / 100
Top 15% of 323 Grocery niches · +9 vs the category median of 31
Market size
$2K/yr72K searches / yr
90-day growth
+5.2%search demand this quarter
Competition
50%top-5 click share · 10 brands · 9 sellers

Flapen Score

Sparkling Water against its category

The dotted line is the Grocery average. Past it, Sparkling Water is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sparkling Water market on Amazon at a glance

Shoppers on Amazon Singapore searched for Sparkling Water 72K times last year and spent an estimated $2K. The top 5 brands take 92% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
+5.2%
Conversion, latest week
0.2%
Market size, estimated
$2Ka year
Top search term
sparkling water49K searches a year

02 · Price

A sale here is worth $13.99.

Listings sell for $13.99 on average, from $5.03 to $40.46. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $13.99 that is $3K to $7K a year per listing.

Average price
$13.99under the $15 to $100 sweet spot
Price range
$5.03–$40.46
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 29.4% of listings are out of stock. The average listing ranks #60 within Grocery. It carries 47 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
81%
Out of stock, average day
29.4%
Average rank
#60in Grocery
Average rating
4.60 starsAmazon Singapore average 4.47 stars
Average reviews
47per listing
Listings tracked
32

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Sparkling Water products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

9

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

50%

Top 20: 88%

Open market

6%

  • Brand 160%
  • Brand 29%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (4 brands, 6%)

Demand

Sparkling Water search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: May · busiest ÷ quietest = 2.4× · 11 of 12 months tracked

Search terms

Top Sparkling Water search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sparkling water49K/yr
  • san pellegrino15K/yr
  • sparkling3K/yr
  • sparking water2K/yr
  • san pellegrino sparkling water2K/yr
  • pellegrino547/yr
  • sparkling mineral water702/yr

Reviews and returns

What reviews say buyers love and hate about Sparkling Water

We read the reviews and the return reasons for every product selling here.

75%of positive reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“This taste natural”
A buyer, on “Taste-Overall”75% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

Keep looking

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Niches in the same category that score near this one. Research these next.

FAQ

Common Sparkling Water questions

Answered from the same tracked data.