spaghetti
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great368.39avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$3.67avg listing price — sweet spot $15–$100
Growth
Bad-37.0%90-day search growth — must beat 0% to launch
Market size
Bad$0$0/yr · 13K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$1.67–$7.23cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Singapore niche tracking, spaghetti is a $0/yr Amazon Singapore market (13K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 29/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
spaghetti market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $22K–$29K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #11
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 39.0%
- Avg brand age
- 98 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
4
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
15%
- Barilla27%
- San Remo26%
- Liguori10%
- Contadina8%
- Naturel8%
- De Cecco6%
- Open — no brand owns it (6 brands, 15%)
Demand
Weekly Amazon search volume, last 46 weeks — -37.0% search growth over the last 90 days.Top spaghetti products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click shareNewest
by launch date
De Cecco Spaghetti Italian Pasta
De Cecco$6.799 rev

Rummo Spaghetti | N 3 Pasta - Lenta Lavorazione 500g (1 pack)
Rummo$7.23966 rev

Naturel Organic Spaghetti 100% Brown Rice Pasta 250g
NATUREL$2.946 rev

San Remo Instant Spaghetti No.3 500g
San Remo$2.3388 rev

Naturel Organic Pasta Spaghetti 500g
Naturel$3.0511 rev
Trending
90-day click momentum
Liguori Spaghetti I.G.P 500g
Liguori$3.464.5★

La Molisana Spaghetti Al Nero Di Seppia (Squid Ink) 500 g
La Molisana$6.014.4★

Naturel Organic Spaghetti 100% Brown Rice Pasta 250g
NATUREL$2.944.6★

Balducci Spaghetti No.4 500g
Balducci$1.674.7★

De Cecco Spaghetti Italian Pasta
De Cecco$6.795.0★
What buyers say about spaghetti
What buyers praise and complain about, mined from review topics.What buyers love
“Quality spaghetti”
Common questions
- Is spaghetti profitable to sell on Amazon Singapore?
- The niche generates $0/yr across 18 tracked products. 90-day search growth is -37.0%. Flapen's verdict: Skip it (29/100).
- How competitive is the spaghetti niche?
- 12 brands and 4 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 79% of demand.
- What does it cost to enter the spaghetti niche?
- Listings span $1.67–$7.23; the average listing price is $3.67 (sweet spot $15–$100). The average incumbent carries 368 reviews — the moat a new listing must climb.

