Soy Sauce
FailShoppers spend an estimated $0 a year here, so Soy Sauce is a Fail.
- Flapen Score
- 25 / 100Ranks 255 of 323 Grocery niches · −6 vs the category median of 3125
- Market size
- $0/yr23K searches / yr
- 90-day growth
- -42.5%search demand this quarter
- Competition
- 59%top-5 click share · 7 brands · 2 sellers
Flapen Score
Soy Sauce against its category
The dotted line is the Grocery average. Past it, Soy Sauce is stronger. Inside it, weaker.
Market
The Soy Sauce market on Amazon at a glance
Shoppers on Amazon Singapore searched for Soy Sauce 23K times last year and spent an estimated $0. The top 5 brands take 97% of clicks. Flapen scores it 25 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -42.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 23K
- Growth, 90 days vs prior 90
- -42.5%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Top search term
- soy sauce14K searches a year
02 · Price
A sale here is worth $4.01.
Listings sell for $4.01 on average, from $1.88 to $5.79. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $4.01 that is $1K to $2K a year per listing.
- Average price
- $4.01under the $15 to $100 sweet spot
- Price range
- $1.88–$5.79
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $1K–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
17% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 41.3% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 119 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 17%
- Prime listings
- 94%
- Out of stock, average day
- 41.3%
- Average rank
- #0in Grocery
- Average rating
- 4.69 starsAmazon Singapore average 4.47 stars
- Average reviews
- 119per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 93 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 93 months
Products
Top Soy Sauce products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Lee Kum Kee Premium Light Soy Sauce 500ml
- Price
- $4.12
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 7y ago

Kikkoman Less Salt Soy Sauce 600ml
- Price
- $5.47
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 8y ago

Lee Kum Kee Light Soy Sauce 500ml
- Price
- $1.88
- Rating
- 4.5/5
- Reviews
- 1,303
- Age
- 10y ago

Kikkoman Premium Soy Sauce 600ml
- Price
- $4.51
- Rating
- 4.8/5
- Reviews
- 28
- Age
- 6y ago

Kikkoman Light Colour Soy Sauce (Usukuchi) 1L
- Price
- $5.20
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 7y ago
Trending
estimated 90-day click momentum
AMOCAN Thick Dark Soya Sauce 100ml
- Price
- $2.27
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7y ago

Lee Kum Kee Organic Soy Sauce 500ml
- Price
- $4.45
- Rating
- 4.0/5
- Reviews
- 4
- Age
- 7y ago

Kikkoman Special Fragrance Soy Sauce 600ml
- Price
- $3.40
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 8y ago

Lee Kum Kee Gluten Free Soy Sauce 500ml
- Price
- $4.74
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 7y ago

Lee Kum Kee Reduced Salt Soy Sauce 500ml
- Price
- $3.45
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7y ago
Newest
by launch date
Kikkoman Naturally Brewed Soy Sauce 250ml
- Price
- $4.22
- Rating
- 4.2/5
- Reviews
- 96
- Age
- 6y ago

Kikkoman Premium Soy Sauce 600ml
- Price
- $4.51
- Rating
- 4.8/5
- Reviews
- 28
- Age
- 6y ago

Kikkoman Light Colour Soy Sauce (Usukuchi) 1L
- Price
- $5.20
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 7y ago

Lee Kum Kee Gluten Free Soy Sauce 500ml
- Price
- $4.74
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 7y ago

Lee Kum Kee Organic Soy Sauce 500ml
- Price
- $4.45
- Rating
- 4.0/5
- Reviews
- 4
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
2
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 100%
Open market
1%
- Lee Kum Kee47%
- Kikkoman37%
- Tai Hua9%
- Silver Swan2%
- Kwong Cheong Thye2%
- Amocan2%
- Open — no brand owns it (1 brand, 1%)
Demand
Soy Sauce search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 2.3× · 10 of 12 months tracked
Search terms
Top Soy Sauce search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- soy sauce14K/yr
- soya sauce3K/yr
- light soy sauce5K/yr
Reviews and returns
What reviews say buyers love and hate about Soy Sauce
We read the reviews and the return reasons for every product selling here.
“Best soy sauce for that light dip with chilies and natural vinegar”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Soy Sauce questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









