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Soy Sauce

Fail

Shoppers spend an estimated $0 a year here, so Soy Sauce is a Fail.

Flapen Score
25
25 / 100
Ranks 255 of 323 Grocery niches · −6 vs the category median of 31
Market size
$0/yr23K searches / yr
90-day growth
-42.5%search demand this quarter
Competition
59%top-5 click share · 7 brands · 2 sellers

Flapen Score

Soy Sauce against its category

The dotted line is the Grocery average. Past it, Soy Sauce is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soy Sauce market on Amazon at a glance

Shoppers on Amazon Singapore searched for Soy Sauce 23K times last year and spent an estimated $0. The top 5 brands take 97% of clicks. Flapen scores it 25 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -42.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-42.5%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
soy sauce14K searches a year

02 · Price

A sale here is worth $4.01.

Listings sell for $4.01 on average, from $1.88 to $5.79. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $4.01 that is $1K to $2K a year per listing.

Average price
$4.01under the $15 to $100 sweet spot
Price range
$1.88–$5.79
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$1K–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 41.3% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 119 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
94%
Out of stock, average day
41.3%
Average rank
#0in Grocery
Average rating
4.69 starsAmazon Singapore average 4.47 stars
Average reviews
119per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 93 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
93 months

Products

Top Soy Sauce products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

2

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

1%

  • Brand 147%
  • Brand 237%
  • Brand 39%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

Soy Sauce search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct · busiest ÷ quietest = 2.3× · 10 of 12 months tracked

Search terms

Top Soy Sauce search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soy sauce14K/yr
  • soya sauce3K/yr
  • light soy sauce5K/yr

Reviews and returns

What reviews say buyers love and hate about Soy Sauce

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Spiciness”
<0.1%of orders come back, a rate Amazon rounds to zero
“Best soy sauce for that light dip with chilies and natural vinegar”
A buyer, on “Spiciness”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

Keep looking

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FAQ

Common Soy Sauce questions

Answered from the same tracked data.