soy sauce
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great119.28avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$4.01avg listing price — sweet spot $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-42.5%90-day search growth — must beat 0% to launch
Market size
Bad$0$0/yr · 23K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$1.88–$5.79cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Singapore niche tracking, soy sauce is a $0/yr Amazon Singapore market (23K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 25/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
soy sauce market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $24K–$32K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #0
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 17%
- Out of stock
- 41.3%
- Avg brand age
- 93 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
2
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
1%
- Lee Kum Kee47%
- Kikkoman37%
- Tai Hua9%
- Silver Swan2%
- Kwong Cheong Thye2%
- Amocan2%
- Open — no brand owns it (1 brand, 1%)
Demand
Weekly Amazon search volume, last 44 weeks — -42.5% search growth over the last 90 days.Top soy sauce search terms
- soy sauce14K/yr
- soya sauce3K/yr
- light soy sauce5K/yr
Top soy sauce products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lee Kum Kee Premium Light Soy Sauce 500ml
Lee Kum Kee$4.124.7★14 rev
Kikkoman Less Salt Soy Sauce 600ml
Kikkoman$5.474.4★14 rev
Lee Kum Kee Light Soy Sauce 500ml
Lee Kum Kee$1.884.5★1,303 rev
Kikkoman Premium Soy Sauce 600ml
Kikkoman$4.514.8★28 rev
Kikkoman Light Colour Soy Sauce (Usukuchi) 1L
Kikkoman$5.204.9★15 rev
Newest
by launch date
Kikkoman Naturally Brewed Soy Sauce 250ml
Kikkoman$4.2296 rev
Kikkoman Premium Soy Sauce 600ml
Kikkoman$4.5128 rev
Kikkoman Light Colour Soy Sauce (Usukuchi) 1L
Kikkoman$5.2015 rev
Lee Kum Kee Gluten Free Soy Sauce 500ml
Lee Kum Kee$4.7413 rev
Lee Kum Kee Organic Soy Sauce 500ml
Lee Kum Kee$4.454 rev
Trending
90-day click momentum
AMOCAN Thick Dark Soya Sauce 100ml
Amocan$2.270.0★
Lee Kum Kee Organic Soy Sauce 500ml
Lee Kum Kee$4.454.0★
Kikkoman Special Fragrance Soy Sauce 600ml
Kikkoman$3.405.0★
Lee Kum Kee Gluten Free Soy Sauce 500ml
Lee Kum Kee$4.744.5★
Lee Kum Kee Reduced Salt Soy Sauce 500ml
Lee Kum Kee$3.455.0★
What buyers say about soy sauce
What buyers praise and complain about, mined from review topics.What buyers love
“Best soy sauce for that light dip with chilies and natural vinegar”
Common questions
- Is soy sauce profitable to sell on Amazon Singapore?
- The niche generates $0/yr across 18 tracked products. 90-day search growth is -42.5%. Flapen's verdict: Skip it (25/100).
- How competitive is the soy sauce niche?
- 7 brands and 2 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 97% of demand.
- What does it cost to enter the soy sauce niche?
- Listings span $1.88–$5.79; the average listing price is $4.01 (sweet spot $15–$100). The average incumbent carries 119 reviews — the moat a new listing must climb.