soy milk
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Review moat
Incredible7.3avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Price range
Okay$1.63–$27.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-23.4%90-day search growth — must beat 0% to launch
Avg price
Bad$4.41avg listing price — sweet spot $15–$100
Market size
Bad$0$0/yr · 22K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Singapore niche tracking, soy milk is a $0/yr Amazon Singapore market (22K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 30/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
soy milk market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $22K–$26K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #0
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 20%
- Out of stock
- 41.1%
- Avg brand age
- 62 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
3
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
5%
- Nutrisoy47%
- Marigold Powerbeans29%
- Australia's Own12%
- V-Soy3%
- MILKLAB2%
- PLENISH2%
- Open — no brand owns it (3 brands, 5%)
Demand
Weekly Amazon search volume, last 46 weeks — -23.4% search growth over the last 90 days.Top soy milk search terms
- soy milk11K/yr
- soya milk9K/yr
- nutrisoy2K/yr
Top soy milk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Marigold Powerbeans Fresh Soya Milk Hi-Calcium Unsweetened 946ml - Chilled
Marigold Powerbeans$1.784.3★13 rev
Nutrisoy Fresh Soya Milk Omega No Sugar Added 1L - Chilled
Nutrisoy$2.734.6★17 rev
Australias Own Unsweetened Soy Milk 1L
Australia's Own$3.485.0★14 rev
Nutrisoy Fresh Soya Milk (Reduced Sugar) 1L - Chilled
Nutrisoy$2.504.6★17 rev
Nutrisoy High Calcium Fresh Soya Milk No Sugar Added 1L - Chilled
Nutrisoy$2.504.5★6 rev
Newest
by launch date
Nutrisoy UHT Plain Soya Milk 250ml (Pack of 6)
Nutrisoy$3.250 rev
Nutrisoy Fresh Soya Milk Hojicha Latte 946ml
Nutrisoy$2.572 rev
V-Soy V-Soy Multi Grain Soya Bean Milk 1000 Ml 1
V-Soy$2.783 rev
V-Soy V-Soy Multi Grain Soya Milk 200ml X 4
V-Soy$2.450 rev
Bonsoy Soy Milk 1L (1 carton)
Bonsoy$8.351 rev
Trending
90-day click momentumV-Soy V-Soy Multi Grain Soya Bean Milk 1000 Ml 1
V-Soy$2.785.0★
Nutrisoy UHT Plain Soya Milk 250ml (Pack of 6)
Nutrisoy$3.250.0★
Marigold Powerbeans Fresh Soya Milk Hi-Calcium Reduced Sugar 946ml - Chilled
Marigold Powerbeans$1.704.1★
Marigold Powerbeans Fresh Soya Milk Hi-Calcium Unsweetened 946ml - Chilled
Marigold Powerbeans$1.784.3★
V-Soy V-Soy Multi Grain Soya Milk 200ml X 4
V-Soy$2.450.0★
What buyers say about soy milk
What buyers praise and complain about, mined from review topics.What buyers love
“I find it on easy on my stomach”
“This is one of the healthiest options of thee soy milks out there”
Common questions
- Is soy milk profitable to sell on Amazon Singapore?
- The niche generates $0/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.4%. Flapen's verdict: Skip it (30/100).
- How competitive is the soy milk niche?
- 9 brands and 3 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 93% of demand.
- What does it cost to enter the soy milk niche?
- Listings span $1.63–$27.62; the average listing price is $4.41 (sweet spot $15–$100). The average incumbent carries 7 reviews — the moat a new listing must climb.