Sourdough Bread
FailPrices span $2.20–$14.63, mostly outside the sweet spot, so Sourdough Bread is a Fail.
- Flapen Score
- 37 / 100Top 24% of 323 Grocery niches · +6 vs the category median of 3137
- Market size
- $10K/yr160K searches / yr
- 90-day growth
- -34.1%search demand this quarter
- Competition
- 48%top-5 click share · 9 brands · 3 sellers
Flapen Score
Sourdough Bread against its category
The dotted line is the Grocery average. Past it, Sourdough Bread is stronger. Inside it, weaker.
Market
The Sourdough Bread market on Amazon at a glance
Shoppers on Amazon Singapore searched for Sourdough Bread 160K times last year and spent an estimated $10K. The top 5 brands take 92% of clicks. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -34.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.
- Searches, last 12 months
- 160K
- Growth, 90 days vs prior 90
- -34.1%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $10Ka year
- Top search term
- bread121K searches a year
02 · Price
A sale here is worth $4.93.
Listings sell for $4.93 on average, from $2.20 to $14.63. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At $4.93 that is $6K to $7K a year per listing.
- Average price
- $4.93under the $15 to $100 sweet spot
- Price range
- $2.20–$14.63
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $6K–$7K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.7% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 19 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 13%
- Prime listings
- 100%
- Out of stock, average day
- 19.7%
- Average rank
- #0in Grocery
- Average rating
- 4.28 starsAmazon Singapore average 4.47 stars
- Average reviews
- 19per listing
- Listings tracked
- 32
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Sourdough Bread products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Gardenia Jumbo Enriched White Bread 600g
- Price
- $2.94
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 9y ago

Gardenia Soft Wholemeal Bread 100% 400g
- Price
- $3.01
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 9y ago

Gardenia Finegrain Wholemeal Bread 420g
- Price
- $2.82
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 9y ago

Gardenia Enriched White Bread 400g
- Price
- $2.38
- Rating
- 4.3/5
- Reviews
- 36
- Age
- 9y ago

Baker & Cook Country Sourdough Loaf
- Price
- $6.55
- Rating
- 3.8/5
- Reviews
- 31
- Age
- 5y ago
Trending
estimated 90-day click momentum
Gardenia Sourdough Focaccia Bread 220g
- Price
- $3.41
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6y ago

Gardenia Sourdough Multigrain Country Loaf 330g
- Price
- $4.47
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 6y ago

Starter Lab Sourdough - Classic (1 loaf)
- Price
- $14.63
- Rating
- 4.2/5
- Reviews
- 2
- Age
- 3y ago

Gardenia California Raisin Bread 400g
- Price
- $3.55
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 9y ago

Little Farms Bread - Classic Sourdough (Baked Fresh Daily)
- Price
- $7.11
- Rating
- 3.4/5
- Reviews
- 9
- Age
- 4y ago
Newest
by launch date
Hayley Rustic Seven Grains Sourdough 400g
- Price
- $7.48
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 11mo ago

Hayley Rustic White Sourdough 400g
- Price
- $7.24
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

Starter Lab Sourdough - Classic (1 loaf)
- Price
- $14.63
- Rating
- 4.2/5
- Reviews
- 2
- Age
- 3y ago

Little Farms Bread - Classic Sourdough (Baked Fresh Daily)
- Price
- $7.11
- Rating
- 3.4/5
- Reviews
- 9
- Age
- 4y ago

Little Farms - Super Seeded Sliced Sourdough Bread (Baked Fresh Daily)
- Price
- $7.07
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
3
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
48%
Top 20: 85%
Open market
4%
- Gardenia54%
- Baker & Cook13%
- Sunshine12%
- HAYLEY9%
- Little Farms5%
- Bonjour4%
- Open — no brand owns it (3 brands, 4%)
Demand
Sourdough Bread search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 2.3× · 11 of 12 months tracked
Search terms
Top Sourdough Bread search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bread121K/yr
- sourdough bread13K/yr
- sourdough12K/yr
- gardenia7K/yr
- wholemeal bread4K/yr
- white bread3K/yr
Reviews and returns
What reviews say buyers love and hate about Sourdough Bread
We read the reviews and the return reasons for every product selling here.
“Dry and tasteless”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sourdough Bread questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









