Soup
FailShoppers spend an estimated $2K a year here, so Soup is a Fail.
- Flapen Score
- 38 / 100Top 20% of 323 Grocery niches · +7 vs the category median of 3138
- Market size
- $2K/yr17K searches / yr
- 90-day growth
- -33.2%search demand this quarter
- Competition
- 44%top-5 click share · 7 brands · 9 sellers
Flapen Score
Soup against its category
The dotted line is the Grocery average. Past it, Soup is stronger. Inside it, weaker.
Market
The Soup market on Amazon at a glance
Shoppers on Amazon Singapore searched for Soup 17K times last year and spent an estimated $2K. The top 5 brands take 95% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.
- Searches, last 12 months
- 17K
- Growth, 90 days vs prior 90
- -33.2%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $2Ka year
- Top search term
- soup14K searches a year
02 · Price
A sale here is worth $8.86.
Listings sell for $8.86 on average, from $1.73 to $16.68. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $8.86 that is $0 to $886 a year per listing.
- Average price
- $8.86under the $15 to $100 sweet spot
- Price range
- $1.73–$16.68
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$886
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
5% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.9% of listings are out of stock. The average listing ranks #1 within Grocery. It carries 787 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 5%
- Prime listings
- 100%
- Out of stock, average day
- 28.9%
- Average rank
- #1in Grocery
- Average rating
- 4.24 starsAmazon Singapore average 4.47 stars
- Average reviews
- 787per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Soup products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
9
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
44%
Top 20: 100%
Open market
2%
- Brand 176%
- Brand 27%
- Brand 36%
- Brand 43%
- Brand 53%
- Brand 63%
- Open — no brand owns it (1 brand, 2%)
Demand
Soup search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 5.0× · 11 of 12 months tracked
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Soup questions
Answered from the same tracked data.









