soup
Skip itA small market ($2K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good787.26avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$8.86avg listing price — sweet spot $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad$1.73–$16.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-33.2%90-day search growth — must beat 0% to launch
Market size
Bad$2K$2K/yr · 17K searches
According to Flapen's Amazon Singapore niche tracking, soup is a $2K/yr Amazon Singapore market (17K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
soup market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $18K–$22K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #1
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 5%
- Out of stock
- 28.9%
- Avg brand age
- 70 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
9
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
44%
Top 20: 100%
Open market
2%
- The Soup Spoon76%
- Campbell's7%
- Little Farms6%
- HAPPY KIT3%
- Kee Song3%
- HIWARE3%
- Open — no brand owns it (1 brand, 2%)
Demand
Weekly Amazon search volume, last 47 weeks — -33.2% search growth over the last 90 days.Top soup products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Soup Spoon Chicken & Mushroom Ragout Soup 500g - Chilled
The Soup Spoon$9.294.6★6 rev
The Soup Spoon Velvety Mushroom Stroganoff Soup 500g - Chilled
The Soup Spoon$7.895.0★9 rev
The Soup Spoon Beef Goulash Soup 500g - Chilled
The Soup Spoon$8.904.0★10 rev
The Soup Spoon Tokyo-Style Chicken Stew Soup 500g - Chilled
The Soup Spoon$8.063.7★11 rev
The Soup Spoon Meatless Minestrone Soup 500g - Chilled
The Soup Spoon$7.434.1★6 rev
Newest
by launch date
Little Farms Tomato & Basil Soup 500g
Little Farms$10.930 rev
Little Farms Chicken Noodle Soup 500g
Little Farms$13.051 rev
The Soup Spoon Salmon Spinach Florentine-Style Stew Soup - Chilled
The Soup Spoon$9.382 rev
The Soup Spoon Provencal-Style Beef Stew Soup - Chilled
The Soup Spoon$12.525 rev
The Soup Spoon Chicken Collagen Premium Soup Stock - Chilled
The Soup Spoon$10.392 rev
Trending
90-day click momentumLittle Farms Tomato & Basil Soup 500g
Little Farms$10.930.0★
The Soup Spoon Salmon Spinach Florentine-Style Stew Soup - Chilled
The Soup Spoon$9.383.4★
Ceramic Soup Spoons Set of 6 Asian 5.3 Ramen Spoons for Corelle Pho Miso Wonton Dumpling Macaron - Dishwasher & Oven Safe
HAPPY KIT$16.494.7★
Kee Song Chicken Collagen Soup - Frozen
Kee Song$6.984.6★
HIWARE Thick Heavy-weight Soup Spoons High Grade Stainless Steel Soup Spoons Set of 6
HIWARE$16.684.6★
Common questions
- Is soup profitable to sell on Amazon Singapore?
- The niche generates $2K/yr across 19 tracked products. 90-day search growth is -33.2%. Flapen's verdict: Skip it (38/100).
- How competitive is the soup niche?
- 7 brands and 9 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 95% of demand.
- What does it cost to enter the soup niche?
- Listings span $1.73–$16.68; the average listing price is $8.86 (sweet spot $15–$100). The average incumbent carries 787 reviews — the moat a new listing must climb.