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Soup

Fail

Shoppers spend an estimated $2K a year here, so Soup is a Fail.

Flapen Score
38
38 / 100
Top 20% of 323 Grocery niches · +7 vs the category median of 31
Market size
$2K/yr17K searches / yr
90-day growth
-33.2%search demand this quarter
Competition
44%top-5 click share · 7 brands · 9 sellers

Flapen Score

Soup against its category

The dotted line is the Grocery average. Past it, Soup is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soup market on Amazon at a glance

Shoppers on Amazon Singapore searched for Soup 17K times last year and spent an estimated $2K. The top 5 brands take 95% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
-33.2%
Conversion, latest week
1.7%
Market size, estimated
$2Ka year
Top search term
soup14K searches a year

02 · Price

A sale here is worth $8.86.

Listings sell for $8.86 on average, from $1.73 to $16.68. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $8.86 that is $0 to $886 a year per listing.

Average price
$8.86under the $15 to $100 sweet spot
Price range
$1.73–$16.68
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$886
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

5% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.9% of listings are out of stock. The average listing ranks #1 within Grocery. It carries 787 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
5%
Prime listings
100%
Out of stock, average day
28.9%
Average rank
#1in Grocery
Average rating
4.24 starsAmazon Singapore average 4.47 stars
Average reviews
787per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Soup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

9

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

44%

Top 20: 100%

Open market

2%

  • Brand 176%
  • Brand 27%
  • Brand 36%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Soup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 5.0× · 11 of 12 months tracked

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Soup questions

Answered from the same tracked data.