Soup
FailShoppers spend an estimated $2K a year here, so Soup is a Fail.
- Flapen Score
- 38 / 100Top 20% of 323 Grocery niches · +7 vs the category median of 3138
- Market size
- $2K/yr17K searches / yr
- 90-day growth
- -33.2%search demand this quarter
- Competition
- 44%top-5 click share · 7 brands · 9 sellers
Flapen Score
Soup against its category
The dotted line is the Grocery average. Past it, Soup is stronger. Inside it, weaker.
Market
The Soup market on Amazon at a glance
Shoppers on Amazon Singapore searched for Soup 17K times last year and spent an estimated $2K. The top 5 brands take 95% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.
- Searches, last 12 months
- 17K
- Growth, 90 days vs prior 90
- -33.2%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $2Ka year
- Top search term
- soup14K searches a year
02 · Price
A sale here is worth $8.86.
Listings sell for $8.86 on average, from $1.73 to $16.68. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $8.86 that is $0 to $886 a year per listing.
- Average price
- $8.86under the $15 to $100 sweet spot
- Price range
- $1.73–$16.68
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$886
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
5% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.9% of listings are out of stock. The average listing ranks #1 within Grocery. It carries 787 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 5%
- Prime listings
- 100%
- Out of stock, average day
- 28.9%
- Average rank
- #1in Grocery
- Average rating
- 4.24 starsAmazon Singapore average 4.47 stars
- Average reviews
- 787per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Soup products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The Soup Spoon Chicken & Mushroom Ragout Soup 500g - Chilled
- Price
- $9.29
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 5y ago

The Soup Spoon Velvety Mushroom Stroganoff Soup 500g - Chilled
- Price
- $7.89
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 5y ago

The Soup Spoon Beef Goulash Soup 500g - Chilled
- Price
- $8.90
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 5y ago

The Soup Spoon Tokyo-Style Chicken Stew Soup 500g - Chilled
- Price
- $8.06
- Rating
- 3.7/5
- Reviews
- 11
- Age
- 5y ago

The Soup Spoon Meatless Minestrone Soup 500g - Chilled
- Price
- $7.43
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 5y ago
Trending
estimated 90-day click momentum
Little Farms Tomato & Basil Soup 500g
- Price
- $10.93
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

The Soup Spoon Salmon Spinach Florentine-Style Stew Soup - Chilled
- Price
- $9.38
- Rating
- 3.4/5
- Reviews
- 2
- Age
- 3y ago

Ceramic Soup Spoons Set of 6 Asian 5.3 Ramen Spoons for Corelle Pho Miso Wonton Dumpling Macaron - Dishwasher & Oven Safe
- Price
- $16.49
- Rating
- 4.7/5
- Reviews
- 534
- Age
- 5y ago

Kee Song Chicken Collagen Soup - Frozen
- Price
- $6.98
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 4y ago

HIWARE Thick Heavy-weight Soup Spoons High Grade Stainless Steel Soup Spoons Set of 6
- Price
- $16.68
- Rating
- 4.6/5
- Reviews
- 13,586
- Age
- 10y ago
Newest
by launch date
Little Farms Tomato & Basil Soup 500g
- Price
- $10.93
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

Little Farms Chicken Noodle Soup 500g
- Price
- $13.05
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 2y ago

The Soup Spoon Salmon Spinach Florentine-Style Stew Soup - Chilled
- Price
- $9.38
- Rating
- 3.4/5
- Reviews
- 2
- Age
- 3y ago

The Soup Spoon Provencal-Style Beef Stew Soup - Chilled
- Price
- $12.52
- Rating
- 3.7/5
- Reviews
- 5
- Age
- 3y ago

The Soup Spoon Chicken Collagen Premium Soup Stock - Chilled
- Price
- $10.39
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
9
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
44%
Top 20: 100%
Open market
2%
- The Soup Spoon76%
- Campbell's7%
- Little Farms6%
- HAPPY KIT3%
- Kee Song3%
- HIWARE3%
- Open — no brand owns it (1 brand, 2%)
Demand
Soup search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 5.0× · 11 of 12 months tracked
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Soup questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









