Is soba profitable to sell on Amazon Singapore?

The niche generates $4K/yr across 9 tracked products. 90-day search growth is -31.3%. Flapen's verdict: Skip it (37/100).

How competitive is the soba niche?

7 brands and 4 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 92% of demand.

What does it cost to enter the soba niche?

Listings span $1.83–$8.95; the average listing price is $6.03 (sweet spot $15–$100). The average incumbent carries 515 reviews — the moat a new listing must climb.

soba

Skip it

Prices mostly outside the sweet spot ($1.83–$8.95) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible13.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good514.67

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Bad92%

top-5 brand share — brand-locked demand

Avg price

Bad$6.03

avg listing price — sweet spot $15–$100

Competition

Bad82%

top-5 click share — a locked-up shelf

Growth

Bad-31.3%

90-day search growth — must beat 0% to launch

Market size

Bad$4K

$4K/yr · 5K searches

Price range

Bad$1.83–$8.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Out of Stock

According to Flapen's Amazon Singapore niche tracking, soba is a $4K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 37/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

soba market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $5K–$6K; units × avg price
Conversion rate: 13.3%
Avg BSR: #0
Page quality: 0%
Prime: 100%
Sponsored: 56%
Out of stock: 38.5%
Avg brand age: 98 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Hime56%
Hakubaku17%
Hinode8%
Kirei6%
Clearspring5%
Miyatake4%
Open — no brand owns it (1 brand, 3%)

Demand

Weekly Amazon search volume, last 45 weeks — -31.3% search growth over the last 90 days.

Open Trend

Top soba products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hime Green Tea Soba Noodle (Cha soba) 640g

Hime$6.674.6★303 rev

Hakubaku Organic Soba 270 g

Hakubaku$3.964.5★307 rev

Hime Somen Noodle 800g

Hime$7.124.6★636 rev

Hinode Soba Noodle Sauce 400ml

Hinode$4.944.6★11 rev

Kirei Frozen Soba (Pkt X 5 Pcs) - Frozen 1 kg

Kirei$8.950.0★0 rev

Newest

by launch date

Spiral Organic Noodles - Soba 300g (1 pack)

S SPIRAL FOODS$7.2717 rev

4y ago

Kirei Frozen Soba (Pkt X 5 Pcs) - Frozen 1 kg

Kirei$8.950 rev

5y ago

Miyatake Inaka Soba Noodles 180G - Chilled

Miyatake$1.835 rev

6y ago

Hinode Soba Noodle Sauce 400ml

Hinode$4.9411 rev

7y ago

Hakubaku Organic Soba 270 g

Hakubaku$3.96307 rev

11y ago

Common questions

Is soba profitable to sell on Amazon Singapore?: The niche generates $4K/yr across 9 tracked products. 90-day search growth is -31.3%. Flapen's verdict: Skip it (37/100).
How competitive is the soba niche?: 7 brands and 4 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 92% of demand.
What does it cost to enter the soba niche?: Listings span $1.83–$8.95; the average listing price is $6.03 (sweet spot $15–$100). The average incumbent carries 515 reviews — the moat a new listing must climb.