Soba
FailPrices span $1.83–$8.95, mostly outside the sweet spot, so Soba is a Fail.
- Flapen Score
- 37 / 100Top 24% of 323 Grocery niches · +6 vs the category median of 3137
- Market size
- $4K/yr5K searches / yr
- 90-day growth
- -31.3%search demand this quarter
- Competition
- 82%top-5 click share · 7 brands · 4 sellers
Flapen Score
Soba against its category
The dotted line is the Grocery average. Past it, Soba is stronger. Inside it, weaker.
Market
The Soba market on Amazon at a glance
Shoppers on Amazon Singapore searched for Soba 5K times last year and spent an estimated $4K. The top 5 brands take 92% of clicks. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 13.3% of those searches ended in a purchase.
Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -31.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.
- Searches, last 12 months
- 5K
- Growth, 90 days vs prior 90
- -31.3%
- Conversion, latest week
- 13.3%
- Market size, estimated
- $4Ka year
- Top search term
- soba3K searches a year
02 · Price
A sale here is worth $6.03.
Listings sell for $6.03 on average, from $1.83 to $8.95. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $6.03 that is $0 to $603 a year per listing.
- Average price
- $6.03under the $15 to $100 sweet spot
- Price range
- $1.83–$8.95
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$603
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 38.5% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 515 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 100%
- Out of stock, average day
- 38.5%
- Average rank
- #0in Grocery
- Average rating
- 4.35 starsAmazon Singapore average 4.47 stars
- Average reviews
- 515per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 98 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 98 months
Products
Top Soba products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hime Green Tea Soba Noodle (Cha soba) 640g
- Price
- $6.67
- Rating
- 4.6/5
- Reviews
- 303
- Age
- 12y ago

Hakubaku Organic Soba 270 g
- Price
- $3.96
- Rating
- 4.5/5
- Reviews
- 307
- Age
- 11y ago

Hime Somen Noodle 800g
- Price
- $7.12
- Rating
- 4.6/5
- Reviews
- 636
- Age
- 12y ago

Hinode Soba Noodle Sauce 400ml
- Price
- $4.94
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 7y ago

Kirei Frozen Soba (Pkt X 5 Pcs) - Frozen 1 kg
- Price
- $8.95
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5y ago
Trending
estimated 90-day click momentum
Spiral Organic Noodles - Soba 300g (1 pack)
- Price
- $7.27
- Rating
- 3.8/5
- Reviews
- 17
- Age
- 4y ago

Hakubaku Organic Soba 270 g
- Price
- $3.96
- Rating
- 4.5/5
- Reviews
- 307
- Age
- 11y ago

Hime Udon Noodle 800g
- Price
- $6.35
- Rating
- 4.6/5
- Reviews
- 3,348
- Age
- 13y ago

Hime Green Tea Soba Noodle (Cha soba) 640g
- Price
- $6.67
- Rating
- 4.6/5
- Reviews
- 303
- Age
- 12y ago

Hime Somen Noodle 800g
- Price
- $7.12
- Rating
- 4.6/5
- Reviews
- 636
- Age
- 12y ago
Newest
by launch date
Spiral Organic Noodles - Soba 300g (1 pack)
- Price
- $7.27
- Rating
- 3.8/5
- Reviews
- 17
- Age
- 4y ago

Kirei Frozen Soba (Pkt X 5 Pcs) - Frozen 1 kg
- Price
- $8.95
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5y ago

Miyatake Inaka Soba Noodles 180G - Chilled
- Price
- $1.83
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 6y ago

Hinode Soba Noodle Sauce 400ml
- Price
- $4.94
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 7y ago

Hakubaku Organic Soba 270 g
- Price
- $3.96
- Rating
- 4.5/5
- Reviews
- 307
- Age
- 11y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
4
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
3%
- Hime56%
- Hakubaku17%
- Hinode8%
- Kirei6%
- Clearspring5%
- Miyatake4%
- Open — no brand owns it (1 brand, 3%)
Demand
Soba search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.1× · 10 of 12 months tracked
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Soba questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









