Soba
FailPrices span $1.83–$8.95, mostly outside the sweet spot, so Soba is a Fail.
- Flapen Score
- 37 / 100Top 24% of 323 Grocery niches · +6 vs the category median of 3137
- Market size
- $4K/yr5K searches / yr
- 90-day growth
- -31.3%search demand this quarter
- Competition
- 82%top-5 click share · 7 brands · 4 sellers
Flapen Score
Soba against its category
The dotted line is the Grocery average. Past it, Soba is stronger. Inside it, weaker.
Market
The Soba market on Amazon at a glance
Shoppers on Amazon Singapore searched for Soba 5K times last year and spent an estimated $4K. The top 5 brands take 92% of clicks. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 13.3% of those searches ended in a purchase.
Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -31.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.
- Searches, last 12 months
- 5K
- Growth, 90 days vs prior 90
- -31.3%
- Conversion, latest week
- 13.3%
- Market size, estimated
- $4Ka year
- Top search term
- soba3K searches a year
02 · Price
A sale here is worth $6.03.
Listings sell for $6.03 on average, from $1.83 to $8.95. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $6.03 that is $0 to $603 a year per listing.
- Average price
- $6.03under the $15 to $100 sweet spot
- Price range
- $1.83–$8.95
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$603
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 38.5% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 515 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 100%
- Out of stock, average day
- 38.5%
- Average rank
- #0in Grocery
- Average rating
- 4.35 starsAmazon Singapore average 4.47 stars
- Average reviews
- 515per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 98 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 98 months
Products
Top Soba products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
4
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
3%
- Brand 156%
- Brand 217%
- Brand 38%
- Brand 46%
- Brand 55%
- Brand 64%
- Open — no brand owns it (1 brand, 3%)
Demand
Soba search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.1× · 10 of 12 months tracked
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Soba questions
Answered from the same tracked data.









