Skip to content

Soba

Fail

Prices span $1.83–$8.95, mostly outside the sweet spot, so Soba is a Fail.

Flapen Score
37
37 / 100
Top 24% of 323 Grocery niches · +6 vs the category median of 31
Market size
$4K/yr5K searches / yr
90-day growth
-31.3%search demand this quarter
Competition
82%top-5 click share · 7 brands · 4 sellers

Flapen Score

Soba against its category

The dotted line is the Grocery average. Past it, Soba is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soba market on Amazon at a glance

Shoppers on Amazon Singapore searched for Soba 5K times last year and spent an estimated $4K. The top 5 brands take 92% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 13.3% of those searches ended in a purchase.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -31.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
-31.3%
Conversion, latest week
13.3%
Market size, estimated
$4Ka year
Top search term
soba3K searches a year

02 · Price

A sale here is worth $6.03.

Listings sell for $6.03 on average, from $1.83 to $8.95. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $6.03 that is $0 to $603 a year per listing.

Average price
$6.03under the $15 to $100 sweet spot
Price range
$1.83–$8.95
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$603
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 38.5% of listings are out of stock. The average listing ranks #0 within Grocery. It carries 515 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
38.5%
Average rank
#0in Grocery
Average rating
4.35 starsAmazon Singapore average 4.47 stars
Average reviews
515per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 98 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
98 months

Products

Top Soba products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

4

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

3%

  • Brand 156%
  • Brand 217%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (1 brand, 3%)

Demand

Soba search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150100Spike '25Black Friday '25Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 2.1× · 10 of 12 months tracked

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Soba questions

Answered from the same tracked data.