Is smoked salmon profitable to sell on Amazon Singapore?

The niche generates $0/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -36.0%. Flapen's verdict: Skip it (33/100).

How competitive is the smoked salmon niche?

7 brands and 5 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in smoked salmon?

Top complaints mined from reviews: Quality-Overall, Hard Feel. The return rate is 0.0%.

What does it cost to enter the smoked salmon niche?

Listings span $6.25–$30.90; the average listing price is $13.09 (sweet spot $15–$100). The average incumbent carries 6 reviews — the moat a new listing must climb.

smoked salmon

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Review moat

Incredible5.69

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Price range

Good$6.25–$30.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.09

avg listing price — sweet spot $15–$100

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad90%

top-5 brand share — brand-locked demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-36.0%

90-day search growth — must beat 0% to launch

Market size

Bad$0

$0/yr · 14K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon Singapore niche tracking, smoked salmon is a $0/yr Amazon Singapore market (14K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 33/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

smoked salmon market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $39K–$52K; units × avg price
Conversion rate: 0.0%
Avg BSR: #0
Page quality: 0%
Prime: 100%
Sponsored: 25%
Out of stock: 14.5%
Avg brand age: 48 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 flat

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

Fassler26%
Aoraki19%
Catch Seafood18%
St. James16%
Lossie13%
Livewell6%
Open — no brand owns it (1 brand, 4%)

Demand

Weekly Amazon search volume, last 46 weeks — -36.0% search growth over the last 90 days.

Open Trend

Top smoked salmon search terms

smoked salmon12K/yr -36.6%14.4% conv.
smoked683/yr -13.2%1.3% conv.
smoke salmon448/yr -32.8%21.8% conv.
salmon smoked393/yr -54.0%7.0% conv.

All search terms

Top smoked salmon products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aoraki New Zealand King Cold Smoked Salmon Slices 100g - Frozen

Aoraki$11.644.2★6 rev

Pride of Scotland Smoked Salmon Oak Smoked Sliced - Chilled 100g

Lossie$13.614.6★10 rev

Fassler Gourmet Traditional Smoked Salmon Pre-Sliced 200g - Frozen (Packaging may vary)

Fassler$15.895.0★7 rev

Catch Seafood Smoke Salmon 100g - Frozen

Catch Seafood$6.594.3★7 rev

Catch Seafood Smoke Salmon Gravlax- Frozen 100 g

Catch Seafood$6.514.0★26 rev

Newest

by launch date

Aoraki Blackcurrant Kamahi Honey Cold Smoked King Salmon Slices 100g - Frozen

Aoraki$9.151 rev

8mo ago

Livewell Black Pepper Smoked Salmon 75g

Livewell$6.251 rev

2y ago

Aoraki New Zealand King Cold Smoked Salmon Slices 100g - Frozen

Aoraki$11.646 rev

3y ago

Woodbridge Smokehouse Atlantic Salmon Cold Smoked Sliced 200g

Woodbridge Smokehouse$30.901 rev

4y ago

Catch Seafood Smoke Salmon Gravlax- Frozen 100 g

Catch Seafood$6.5126 rev

5y ago

What buyers say about smoked salmon

What buyers praise and complain about, mined from review topics.

What buyers love

Freshness50%

“Fresh taste, not salty and lovely texture”

Taste-Overall50%

“The taste is rich, creamy and full engages your senses”

What buyers complain about

Quality-Overall50%

“Average quality”

Hard Feel50%

“Tougher than usual smoked salmon”

Common questions

Is smoked salmon profitable to sell on Amazon Singapore?: The niche generates $0/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -36.0%. Flapen's verdict: Skip it (33/100).
How competitive is the smoked salmon niche?: 7 brands and 5 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in smoked salmon?: Top complaints mined from reviews: Quality-Overall, Hard Feel. The return rate is 0.0%.
What does it cost to enter the smoked salmon niche?: Listings span $6.25–$30.90; the average listing price is $13.09 (sweet spot $15–$100). The average incumbent carries 6 reviews — the moat a new listing must climb.