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skim milk

Skip it

A small market ($965/yr) — this niche doesn't clear our bar today.

Market size 0Growth 20Conversion 39Competition 0Returns 100Price range 51Avg price 32Brand share 0Review moat 100Quality gap 42

Review moat

Incredible4.5

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Price range

Good$2.22–$28.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$9.83

avg listing price — sweet spot $15–$100

Growth

Bad-9.6%

90-day search growth — must beat 0% to launch

Market size

Bad$965

$965/yr · 3K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Singapore niche tracking, skim milk is a $965/yr Amazon Singapore market (3K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

skim milk market data

Units sold / yr
1K–1K
avg 0–100/product
Revenue / yr
$10K–$12K
units × avg price
Conversion rate
3.1%
Avg BSR
#0
Page quality
0%
Prime
75%
Sponsored
0%
Out of stock
41.4%
Avg brand age
75 months
Avg seller age
0 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Greenfields77%
  • Pauls13%
  • Meiji11%

Demand

Weekly Amazon search volume, last 42 weeks — -9.6% search growth over the last 90 days.
12080Spike '25Black Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26

Top skim milk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$14530%$29045%$43460%$579110 Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 4 tracked products in this niche — three views at once, no toggling.

Common questions

Is skim milk profitable to sell on Amazon Singapore?
The niche generates $965/yr across 4 tracked products. 90-day search growth is -9.6%. Flapen's verdict: Skip it (30/100).
How competitive is the skim milk niche?
3 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What does it cost to enter the skim milk niche?
Listings span $2.22–$28.15; the average listing price is $9.83 (sweet spot $15–$100). The average incumbent carries 5 reviews — the moat a new listing must climb.