shabu
Skip itSoft demand (-56.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible6.78avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Bad$7.90avg listing price — sweet spot $15–$100
Market size
Bad$5K$5K/yr · 10K searches
Growth
Bad-56.2%90-day search growth — must beat 0% to launch
Price range
Bad$4.14–$12.67cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Singapore niche tracking, shabu is a $5K/yr Amazon Singapore market (10K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
shabu market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $16K–$20K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #0
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 17%
- Out of stock
- 28.5%
- Avg brand age
- 65 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
2
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
54%
Top 20: 100%
Open market
13%
- Master Grocer27%
- Tasty Food Affair16%
- Meat Affair13%
- Hego11%
- Bucher's Ridge11%
- Tradition9%
- Open — no brand owns it (3 brands, 13%)
Demand
Weekly Amazon search volume, last 46 weeks — -56.2% search growth over the last 90 days.Top shabu products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Master Grocer Beef Shabu Shabu 250 g - Frozen
Master Grocer$7.254.0★16 rev
Tasty Food Affair Beef Short Plate Shabu Shabu 500g -Frozen
Tasty Food Affair$10.653.0★12 rev
Master Grocer Australia Ribeye Rolled Shabu 400 g- Frozen
Master Grocer$12.674.0★1 rev
Hego Frozen US Beef Short-Plate Shabu Shabu 250 g
Hego$7.244.0★10 rev
Butchers Ridge Beef Shabu Shabu 400g
Bucher's Ridge$9.384.4★8 rev
Newest
by launch date
The Gourmets Pack Premium Beef Shabu Shabu (Frozen) 200gm
The Gourmet's Pack$12.230 rev
Meat Affair Kurobuta Pork Collar Shabu- 200g
Meat Affair$9.423 rev
Butchers Ridge Beef Shabu Shabu 400g
Bucher's Ridge$9.388 rev
Butchers Ridge Chicken Shabu Shabu 300g
Bucher's Ridge$4.293 rev
Al-Lazat Beef Shabu Shabu - Frozen 300g
Al-Lazat$5.371 rev
Trending
90-day click momentumAl-Lazat Beef Shabu Shabu - Frozen 300g
Al-Lazat$5.375.0★
Tradition Beef Shabu Shabu Shabu Frozen 500g
Tradition$12.253.9★
Meat Affair Iberico Pork Collar Shabu Shabu 200 g - Frozen
Meat Affair$8.804.8★
Hego Frozen US Beef Short-Plate Shabu Shabu 250 g
Hego$7.244.0★
Meat Affair Kurobuta Pork Collar Shabu- 200g
Meat Affair$9.424.2★
What buyers say about shabu
What buyers praise and complain about, mined from review topics.What buyers complain about
“all fat”
“Too much fat”
Common questions
- Is shabu profitable to sell on Amazon Singapore?
- The niche generates $5K/yr across 18 tracked products. 90-day search growth is -56.2%. Flapen's verdict: Skip it (43/100).
- How competitive is the shabu niche?
- 9 brands and 2 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in shabu?
- Top complaints mined from reviews: Oily/Greasy, Nutritional Content. The return rate is 0.0%.
- What does it cost to enter the shabu niche?
- Listings span $4.14–$12.67; the average listing price is $7.90 (sweet spot $15–$100). The average incumbent carries 7 reviews — the moat a new listing must climb.