sesame seed
Skip itA small market ($642/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible51.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Avg price
Bad$5.26avg listing price — sweet spot $15–$100
Growth
Bad-38.3%90-day search growth — must beat 0% to launch
Market size
Bad$642$642/yr · 6K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$2.87–$8.66cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Singapore niche tracking, sesame seed is a $642/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 23/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
sesame seed market data
- Units sold / yr
- 1K–1K
- avg 100–250/product
- Revenue / yr
- $5K–$7K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #0
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 40%
- Out of stock
- 15.4%
- Avg brand age
- 73 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- RedMan73%
- Simply Natural15%
- Kewpie12%
Demand
Weekly Amazon search volume, last 45 weeks — -38.3% search growth over the last 90 days.Top sesame seed search terms
- sesame2K/yr
- sesame seed2K/yr
- sesame seeds825/yr
Top sesame seed products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click shareNewest
by launch date
Kewpie Roasted Sesame Dressing 210ml
Kewpie$4.58201 rev
RedMan Sesame Seed White 1Kg
RedMan$5.637 rev
RedMan White Sesame 250G
RedMan$2.875 rev
Simply Natural Organic Black Sesame Seeds 200g
Simply Natural$4.571 rev
Kewpie Roasted Sesame Dressing (No MSG) 380ml
Kewpie$8.6642 rev
Trending
90-day click momentumCommon questions
- Is sesame seed profitable to sell on Amazon Singapore?
- The niche generates $642/yr across 5 tracked products. 90-day search growth is -38.3%. Flapen's verdict: Skip it (23/100).
- How competitive is the sesame seed niche?
- 3 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What does it cost to enter the sesame seed niche?
- Listings span $2.87–$8.66; the average listing price is $5.26 (sweet spot $15–$100). The average incumbent carries 51 reviews — the moat a new listing must climb.