Is sardines profitable to sell on Amazon Singapore?

The niche generates $0/yr across 30 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -20.3%. Flapen's verdict: Skip it (41/100).

How competitive is the sardines niche?

14 brands and 26 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in sardines?

Top complaints mined from reviews: Salt Content. The return rate is 0.0%.

What does it cost to enter the sardines niche?

Listings span $1.60–$79.04; the average listing price is $12.96 (sweet spot $15–$100). The average incumbent carries 667 reviews — the moat a new listing must climb.

sardines

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Price range

Great$1.60–$79.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great40%

top-5 click share — an open shelf

Review moat

Good667.17

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$12.96

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Growth

Bad-20.3%

90-day search growth — must beat 0% to launch

Market size

Bad$0

$0/yr · 24K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon Singapore niche tracking, sardines is a $0/yr Amazon Singapore market (24K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 41/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

sardines market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $78K–$104K; units × avg price
Conversion rate: 0.0%
Avg BSR: #1
Page quality: 0%
Prime: 70%
Sponsored: 10%
Out of stock: 35.9%
Avg brand age: 65 months
Avg seller age: 0 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

14 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

40%

Top 20: 88%

Open market

11%

ayam55%
Wild Planet14%
Lulina11%
La Belle-iloise5%
La Belle-Iloise3%
Farmland2%
Open — no brand owns it (8 brands, 11%)

Demand

Weekly Amazon search volume, last 46 weeks — -20.3% search growth over the last 90 days.

Open Trend

Top sardines products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ayam Brand Sardines in Extra Virgin Olive Oil 120g

ayam$2.943.9★15 rev

ayam$4.534.4★16 rev

Ayam Brand Sardines in Tomato Sauce 155g

ayam$2.084.4★23 rev

Lulina Sardines In Olive Oil - 3/4 Pieces 115g

Lulina$7.890.0★0 rev

Wild Planet Wild Sardines in Water No Salt Added Tinned Fish Non-GMO Sustainable 4.4 Ounce (Pack of 12)

Wild Planet$60.844.6★1,934 rev

Newest

by launch date

La Belle-iloise Sardines in Olive Oil 115g (1 pack)

La Belle-iloise$12.380 rev

7mo ago

La Belle-iloise Sardines in Lemon & Olive oil 115g (1 pack)

La Belle-Iloise$12.460 rev

7mo ago

La Curiosa Spicy Small Sardines In Olive Oil (14-16 Pieces) 110g

LA CURIOSA$13.481 rev

11mo ago

La Curiosa Small Sardines In Olive Oil With Lemon (10-14 Pieces) 110g

La Curiosa$14.170 rev

11mo ago

Lulina Sardines In Olive Oil - 3/4 Pieces 115g

Lulina$7.890 rev

1y ago

What buyers say about sardines

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall25%

“Tasty and delicious”

Dietary Certification25%

“I like that it states clearly that these are sardines from the wild and non GMO”

Size-Overall25%

“Great size”

What buyers complain about

Salt Content50%

“most canned sardines tasted salty”

Common questions

Is sardines profitable to sell on Amazon Singapore?: The niche generates $0/yr across 30 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -20.3%. Flapen's verdict: Skip it (41/100).
How competitive is the sardines niche?: 14 brands and 26 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in sardines?: Top complaints mined from reviews: Salt Content. The return rate is 0.0%.
What does it cost to enter the sardines niche?: Listings span $1.60–$79.04; the average listing price is $12.96 (sweet spot $15–$100). The average incumbent carries 667 reviews — the moat a new listing must climb.