Sardines
FailShoppers spend an estimated $0 a year here, so Sardines is a Fail.
- Flapen Score
- 41 / 100Top 13% of 323 Grocery niches · +10 vs the category median of 3141
- Market size
- $0/yr24K searches / yr
- 90-day growth
- -20.3%search demand this quarter
- Competition
- 40%top-5 click share · 14 brands · 26 sellers
Flapen Score
Sardines against its category
The dotted line is the Grocery average. Past it, Sardines is stronger. Inside it, weaker.
Market
The Sardines market on Amazon at a glance
Shoppers on Amazon Singapore searched for Sardines 24K times last year and spent an estimated $0. The top 5 brands take 86% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 24K
- Growth, 90 days vs prior 90
- -20.3%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Top search term
- sardines16K searches a year
02 · Price
A sale here is worth $12.96.
Listings sell for $12.96 on average, from $1.60 to $79.04. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $12.96 that is $1K to $3K a year per listing.
- Average price
- $12.96under the $15 to $100 sweet spot
- Price range
- $1.60–$79.04
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
10% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 35.9% of listings are out of stock. The average listing ranks #1 within Grocery. It carries 667 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 10%
- Prime listings
- 70%
- Out of stock, average day
- 35.9%
- Average rank
- #1in Grocery
- Average rating
- 4.50 starsAmazon Singapore average 4.47 stars
- Average reviews
- 667per listing
- Listings tracked
- 30
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Sardines products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ayam Brand Sardines in Extra Virgin Olive Oil 120g
- Price
- $2.94
- Rating
- 3.9/5
- Reviews
- 15
- Age
- 10y ago

Sardines in Tomato Sauce | Large Pieces | No Preservatives | Halal & Healthier Choice | Fish | Natural Omega 3 Source | Calcium Antioxidants & Essential Nutrients | Ready to Eat | Home Cooking - 425g
- Price
- $4.53
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 9y ago

Ayam Brand Sardines in Tomato Sauce 155g
- Price
- $2.08
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 9y ago

Lulina Sardines In Olive Oil - 3/4 Pieces 115g
- Price
- $7.89
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Wild Planet Wild Sardines in Water No Salt Added Tinned Fish Non-GMO Sustainable 4.4 Ounce (Pack of 12)
- Price
- $60.84
- Rating
- 4.6/5
- Reviews
- 1,934
- Age
- 11y ago
Trending
estimated 90-day click momentum
La Curiosa Small Sardines In Olive Oil With Lemon (10-14 Pieces) 110g
- Price
- $14.17
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago

La Curiosa Spicy Small Sardines In Olive Oil (14-16 Pieces) 110g
- Price
- $13.48
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

Wild Planet Wild Sardines in Extra Virgin Olive Oil Lightly Smoked Tinned Fish Sustainably Caught Non-GMO Kosher Gluten Free 4.4. Ounce (Pack of 12)
- Price
- $79.04
- Rating
- 4.5/5
- Reviews
- 5,593
- Age
- 13y ago

Beach Cliff Wild Caught Sardines in Soybean Oil with Hot Green Chilies 3.75 oz Can (Pack of 12) - 12g Protein per Serving - Gluten Free Keto Friendly - Great for Pasta & Seafood Recipes
- Price
- $44.05
- Rating
- 4.5/5
- Reviews
- 403
- Age
- 5y ago

La Belle-iloise Sardines in Olive Oil 115g (1 pack)
- Price
- $12.38
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago
Newest
by launch date
La Belle-iloise Sardines in Olive Oil 115g (1 pack)
- Price
- $12.38
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

La Belle-iloise Sardines in Lemon & Olive oil 115g (1 pack)
- Price
- $12.46
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

La Curiosa Spicy Small Sardines In Olive Oil (14-16 Pieces) 110g
- Price
- $13.48
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

La Curiosa Small Sardines In Olive Oil With Lemon (10-14 Pieces) 110g
- Price
- $14.17
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago

Lulina Sardines In Olive Oil - 3/4 Pieces 115g
- Price
- $7.89
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.
Brands
14 rising
Sellers
26
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
40%
Top 20: 88%
Open market
11%
- ayam55%
- Wild Planet14%
- Lulina11%
- La Belle-iloise5%
- La Belle-Iloise3%
- Farmland2%
- Open — no brand owns it (8 brands, 11%)
Demand
Sardines search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 5.3× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Sardines
We read the reviews and the return reasons for every product selling here.
“most canned sardines tasted salty”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
4 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sardines questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









